Compare Google Tag Manager, SimilarWeb, and Heap

Pricing

 
FREE
$0
per month
Free
$0
per month
 
ENTERPRISE
Custom Plans
Enterprise
Custom
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.8
8.3
Ease of Use
Ease of Use
7.7
8.7
8.0
Ease of Setup
Ease of Setup
7.8
9.2
9.0
Ease of Admin
Ease of Admin
8.2
9.7
8.4
Quality of Support
Quality of Support
6.7
7.8
8.3
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
8.3
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
8.7
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.8
Heap
8.3
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Heap
8.0
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
Heap
9.0
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
Heap
8.4
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.8
Heap
8.3
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
Heap
8.3
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Heap
8.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
39.3%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
50.0%
34.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
10.7%
9.3%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
SimilarWeb
Small-Business
39.3%
Mid-Market
50.0%
Enterprise
10.7%
Heap
Small-Business
55.9%
Mid-Market
34.7%
Enterprise
9.3%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
28.6%
Internet
22.0%
 
Internet
8.1%
Marketing and Advertising
17.9%
Computer Software
16.1%
 
Computer Software
8.1%
Public Relations and Communications
14.3%
Marketing and Advertising
12.7%
 
Information Technology and Services
6.8%
Information Technology and Services
14.3%
Information Technology and Services
12.7%
 
Health, Wellness and Fitness
2.6%
Computer Software
7.1%
Insurance
2.5%
 
Other
36.6%
Other
17.9%
Other
33.9%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
SimilarWeb
Internet
28.6%
Marketing and Advertising
17.9%
Public Relations and Communications
14.3%
Information Technology and Services
14.3%
Computer Software
7.1%
Other
17.9%
Heap
Internet
22.0%
Computer Software
16.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.7%
Insurance
2.5%
Other
33.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Richard H.
Administrator in Marketing and Advertising

It's a life saver being able to quickly set up new tracking tags including GA and Pixel on a site without requiring access to the CMS of a clients site.

G2 User in Internet

I love that I can see how many page views a site has per month as well as other baseline analytical data regarding their site

G2 User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

 
Google Tag Manager
Most Helpful Favorable Review
Richard H.
Administrator in Marketing and Advertising

It's a life saver being able to quickly set up new tracking tags including GA and Pixel on a site without requiring access to the CMS of a clients site.

Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

SimilarWeb
Most Helpful Favorable Review
G2 User in Internet

I love that I can see how many page views a site has per month as well as other baseline analytical data regarding their site

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Heap
Most Helpful Favorable Review
G2 User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

Screenshots

 
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Google Tag Manager
SimilarWeb

Videos

 No videos providedNo videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Google Tag Manager
No videos provided
SimilarWeb
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Downloads

Google Tag Manager
No downloads provided
SimilarWeb
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk SimilarWeb a QuestionContact SimilarWebAsk Heap a QuestionContact Heap