Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, SimilarWeb, Alexa Marketing Stack, and Moz Pro

Pricing

 
FREE
$0
per month
ADVANCED
$149
per month
Standard
$99
/ month
 
ENTERPRISE
Custom Plans
Medium
$179
/ month
 
Additional Solutions
Custom Plans
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Alexa Marketing Stack
ADVANCED
$149per month
Free Trial
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.7
7.0
8.5
Ease of Use
Ease of Use
7.7
8.7
8.1
8.6
Ease of Setup
Ease of Setup
7.8
9.2
8.3
9.0
Ease of Admin
Ease of Admin
8.2
9.7
8.3
9.0
Quality of Support
Quality of Support
6.7
7.7
6.7
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
7.7
9.2
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
6.4
8.5
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.7
Alexa Marketing Stack
7.0
Moz Pro
8.5
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Alexa Marketing Stack
8.1
Moz Pro
8.6
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
Alexa Marketing Stack
8.3
Moz Pro
9.0
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
Alexa Marketing Stack
8.3
Moz Pro
9.0
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.7
Alexa Marketing Stack
6.7
Moz Pro
8.7
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
Alexa Marketing Stack
7.7
Moz Pro
9.2
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Alexa Marketing Stack
6.4
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
33.3%
75.0%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
55.6%
18.8%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
11.1%
6.3%
10.4%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Alexa Marketing Stack
Small-Business
75.0%
Mid-Market
18.8%
Enterprise
6.3%
Moz Pro
Small-Business
54.4%
Mid-Market
35.3%
Enterprise
10.4%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
26.8%
Information Technology and Services
21.1%
Marketing and Advertising
29.7%
 
Internet
9.7%
Marketing and Advertising
19.5%
Program Development
10.5%
Internet
12.8%
 
Computer Software
7.3%
Public Relations and Communications
17.1%
Online Media
10.5%
Computer Software
12.8%
 
Information Technology and Services
7.1%
Information Technology and Services
14.6%
Internet
10.5%
Information Technology and Services
7.8%
 
Retail
2.4%
Financial Services
4.9%
Design
10.5%
Retail
2.2%
 
Other
35.4%
Other
17.1%
Other
36.8%
Other
34.7%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Alexa Marketing Stack
Information Technology and Services
21.1%
Program Development
10.5%
Online Media
10.5%
Internet
10.5%
Design
10.5%
Other
36.8%
Moz Pro
Marketing and Advertising
29.7%
Internet
12.8%
Computer Software
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Kate K.
Administrator in Machinery

I work for a global company that needs to compare sites in different country's. It was amazingly simple to set-up and review the results for each site ranks to there local markets and compare on a globally scale. With the ability to run site audits and...

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 User in Public Relations and Communications

It's not always reflective of real data. It's only one source.

Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

 
Google Tag Manager
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

SimilarWeb
Most Helpful Favorable Review
G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Alexa Marketing Stack
Most Helpful Favorable Review
Kate K.
Administrator in Machinery

I work for a global company that needs to compare sites in different country's. It was amazingly simple to set-up and review the results for each site ranks to there local markets and compare on a globally scale. With the ability to run site audits and...

Most Helpful Critical Review
G2 User in Public Relations and Communications

It's not always reflective of real data. It's only one source.

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

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Google Tag Manager
SimilarWeb
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