Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, SimilarWeb, Alexa Marketing Stack, and Amplitude Analytics

Pricing

 
FREE
$0
per month
ADVANCED
$149
per month
Free
Free
 
ENTERPRISE
Custom Plans
Enterprise
Contact Amplitude
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Alexa Marketing Stack
ADVANCED
$149per month
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.7
7.0
8.9
Ease of Use
Ease of Use
7.7
8.7
8.1
8.6
Ease of Setup
Ease of Setup
7.8
9.2
8.3
8.4
Ease of Admin
Ease of Admin
8.2
9.7
8.3
8.6
Quality of Support
Quality of Support
6.7
7.7
6.7
8.9
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
7.7
8.8
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
6.4
9.1
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.7
Alexa Marketing Stack
7.0
Amplitude Analytics
8.9
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Alexa Marketing Stack
8.1
Amplitude Analytics
8.6
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
Alexa Marketing Stack
8.3
Amplitude Analytics
8.4
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
Alexa Marketing Stack
8.3
Amplitude Analytics
8.6
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.7
Alexa Marketing Stack
6.7
Amplitude Analytics
8.9
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
Alexa Marketing Stack
7.7
Amplitude Analytics
8.8
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Alexa Marketing Stack
6.4
Amplitude Analytics
9.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
33.3%
75.0%
24.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
55.6%
18.8%
51.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
11.1%
6.3%
23.6%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Alexa Marketing Stack
Small-Business
75.0%
Mid-Market
18.8%
Enterprise
6.3%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.7%
Enterprise
23.6%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
26.8%
Information Technology and Services
21.1%
Computer Software
13.5%
 
Internet
9.7%
Marketing and Advertising
19.5%
Program Development
10.5%
Internet
12.8%
 
Computer Software
7.3%
Public Relations and Communications
17.1%
Online Media
10.5%
Information Technology and Services
12.0%
 
Information Technology and Services
7.1%
Information Technology and Services
14.6%
Internet
10.5%
Entertainment
8.3%
 
Retail
2.4%
Financial Services
4.9%
Design
10.5%
Marketing and Advertising
6.8%
 
Other
35.4%
Other
17.1%
Other
36.8%
Other
46.6%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Alexa Marketing Stack
Information Technology and Services
21.1%
Program Development
10.5%
Online Media
10.5%
Internet
10.5%
Design
10.5%
Other
36.8%
Amplitude Analytics
Computer Software
13.5%
Internet
12.8%
Information Technology and Services
12.0%
Entertainment
8.3%
Marketing and Advertising
6.8%
Other
46.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Kate K.
Administrator in Machinery

I work for a global company that needs to compare sites in different country's. It was amazingly simple to set-up and review the results for each site ranks to there local markets and compare on a globally scale. With the ability to run site audits and...

Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 User in Public Relations and Communications

It's not always reflective of real data. It's only one source.

Danny L.
Administrator

The queries and data filtering. That is pretty limited

 
Google Tag Manager
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

SimilarWeb
Most Helpful Favorable Review
G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Alexa Marketing Stack
Most Helpful Favorable Review
Kate K.
Administrator in Machinery

I work for a global company that needs to compare sites in different country's. It was amazingly simple to set-up and review the results for each site ranks to there local markets and compare on a globally scale. With the ability to run site audits and...

Most Helpful Critical Review
G2 User in Public Relations and Communications

It's not always reflective of real data. It's only one source.

Amplitude Analytics
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Screenshots

 
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Google Tag Manager
SimilarWeb

Videos

 No videos providedNo videos providedNo videos provided

This short video walks through how to do funnel analysis in Amplitude

Google Tag Manager
No videos provided
SimilarWeb
No videos provided
Alexa Marketing Stack
No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Downloads

 No downloads providedNo downloads providedNo downloads provided
Google Tag Manager
No downloads provided
SimilarWeb
No downloads provided
Alexa Marketing Stack
No downloads provided
Amplitude Analytics
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk SimilarWeb a QuestionContact SimilarWebAsk Alexa a QuestionContact AlexaAsk Amplitude a QuestionContact Amplitude