Compare Google Tag Manager, SimilarWeb, and Alexa Marketing Stack

Pricing

 
FREE
$0
per month
ADVANCED
$149
per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Alexa Marketing Stack
ADVANCED
$149per month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.8
7.2
Ease of Use
Ease of Use
7.7
8.7
8.2
Ease of Setup
Ease of Setup
7.8
9.2
8.3
Ease of Admin
Ease of Admin
8.2
9.7
8.3
Quality of Support
Quality of Support
6.7
7.8
6.8
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
7.7
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
6.6
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.8
Alexa Marketing Stack
7.2
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Alexa Marketing Stack
8.2
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
Alexa Marketing Stack
8.3
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
Alexa Marketing Stack
8.3
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.8
Alexa Marketing Stack
6.8
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
Alexa Marketing Stack
7.7
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Alexa Marketing Stack
6.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
35.7%
76.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
53.6%
17.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.3%
10.7%
5.9%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.8%
Enterprise
13.3%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Alexa Marketing Stack
Small-Business
76.5%
Mid-Market
17.6%
Enterprise
5.9%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
26.2%
Information Technology and Services
20.0%
 
Internet
9.7%
Marketing and Advertising
19.0%
Program Development
10.0%
 
Information Technology and Services
7.3%
Public Relations and Communications
16.7%
Online Media
10.0%
 
Computer Software
7.3%
Information Technology and Services
14.3%
Internet
10.0%
 
Retail
2.4%
Financial Services
4.8%
Design
10.0%
 
Other
35.3%
Other
19.0%
Other
40.0%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.7%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.4%
Other
35.3%
SimilarWeb
Internet
26.2%
Marketing and Advertising
19.0%
Public Relations and Communications
16.7%
Information Technology and Services
14.3%
Financial Services
4.8%
Other
19.0%
Alexa Marketing Stack
Information Technology and Services
20.0%
Program Development
10.0%
Online Media
10.0%
Internet
10.0%
Design
10.0%
Other
40.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Roman Y.
User in Construction

- You can integrate almost any custom Java script on your website without additional development, just insert Google Tag Mager code once - Track goals on your website in Google Analytics justi with several clicks in Google Tag Manager with the tracking of...

G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Kate K.
Administrator in Machinery

I work for a global company that needs to compare sites in different country's. It was amazingly simple to set-up and review the results for each site ranks to there local markets and compare on a globally scale. With the ability to run site audits and...

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 User in Public Relations and Communications

It's not always reflective of real data. It's only one source.

 
Google Tag Manager
Most Helpful Favorable Review
Roman Y.
User in Construction

- You can integrate almost any custom Java script on your website without additional development, just insert Google Tag Mager code once - Track goals on your website in Google Analytics justi with several clicks in Google Tag Manager with the tracking of...

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

SimilarWeb
Most Helpful Favorable Review
G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Alexa Marketing Stack
Most Helpful Favorable Review
Kate K.
Administrator in Machinery

I work for a global company that needs to compare sites in different country's. It was amazingly simple to set-up and review the results for each site ranks to there local markets and compare on a globally scale. With the ability to run site audits and...

Most Helpful Critical Review
G2 User in Public Relations and Communications

It's not always reflective of real data. It's only one source.

Screenshots

 
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Google Tag Manager
SimilarWeb
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