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Compare Google Tag Manager vs SimilarWeb
See this
comparison of Google Tag Manager vs. SimilarWeb
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 232 reviews. SimilarWeb rates 4.2/5 stars with 27 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
FREE
$0
per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.7
Ease of Use
Ease of Use
7.7
8.7
Ease of Setup
Ease of Setup
7.8
9.2
Ease of Admin
Ease of Admin
8.2
9.7
Quality of Support
Quality of Support
6.7
7.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.7
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.7
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
33.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
55.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
11.1%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
26.8%
 
Internet
9.7%
Marketing and Advertising
19.5%
 
Computer Software
7.3%
Public Relations and Communications
17.1%
 
Information Technology and Services
7.1%
Information Technology and Services
14.6%
 
Retail
2.4%
Financial Services
4.9%
 
Other
35.4%
Other
17.1%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

 
Google Tag Manager
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

SimilarWeb
Most Helpful Favorable Review
G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Screenshots

 
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Google Tag Manager
SimilarWeb
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