Compare Google Tag Manager vs Refersion

See this
comparison of Google Tag Manager vs. Refersion
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 237 reviews. Refersion rates 3.4/5 stars with 7 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Growth
$79
per month minimum
 
Startup
$19
per month minimum
 
Elite
$169
per month minimum
 
Free Trial Unavailable
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Refersion
Growth
$79per month minimum
Startup
$19per month minimum
Elite
$169per month minimum
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.4
Ease of Use
Ease of Use
7.7
7.4
Ease of Setup
Ease of Setup
7.8
Not enough data available
Ease of Admin
Ease of Admin
8.2
Not enough data available
Quality of Support
Quality of Support
6.7
Not enough data available
Ease of Doing Business With
Ease of Doing Business With
7.9
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
8.7
3.3
Meets Requirements
Google Tag Manager
9.2
Refersion
7.4
Ease of Use
Google Tag Manager
7.7
Refersion
7.4
Ease of Setup
Google Tag Manager
7.8
Refersion
Not enough data available
Ease of Admin
Google Tag Manager
8.2
Refersion
Not enough data available
Quality of Support
Google Tag Manager
6.7
Refersion
Not enough data available
Ease of Doing Business With
Google Tag Manager
7.9
Refersion
Not enough data available
Product Direction (% positive)
Google Tag Manager
8.7
Refersion
3.3

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Refersion
Not enough data available
Engagement
Google Tag Manager
8.8
Refersion
Not enough data available
Entry and Exit Pages
Google Tag Manager
8.6
Refersion
Not enough data available
Standard Event Tracking
Google Tag Manager
9.0
Refersion
Not enough data available
Custom Event Tracking
Google Tag Manager
8.9
Refersion
Not enough data available
Retention
Google Tag Manager
8.3
Refersion
Not enough data available
Return
Google Tag Manager
8.2
Refersion
Not enough data available
Conversions
Google Tag Manager
9.1
Refersion
Not enough data available
Funnels
Google Tag Manager
8.5
Refersion
Not enough data available
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Refersion
Not enough data available
Trending
Google Tag Manager
8.4
Refersion
Not enough data available
Retroactive Reporting
Google Tag Manager
7.8
Refersion
Not enough data available
Segmentation
Google Tag Manager
8.8
Refersion
Not enough data available
Mobile Reporting
Google Tag Manager
8.8
Refersion
Not enough data available
Unification Across Devices
Google Tag Manager
8.6
Refersion
Not enough data available
Custom Reports and Dashboards
Google Tag Manager
8.3
Refersion
Not enough data available
Other
User Data
Google Tag Manager
8.4
Refersion
Not enough data available
Site Search Reporting
Google Tag Manager
8.5
Refersion
Not enough data available
Load Time Monitoring
Google Tag Manager
8.2
Refersion
Not enough data available
Campaign Tracking
Google Tag Manager
8.9
Refersion
Not enough data available
E-Commerce
Google Tag Manager
8.7
Refersion
Not enough data available
Promotional Messages
Google Tag Manager
8.0
Refersion
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Refersion
Not enough data available
Administration
API / Integrations
Google Tag Manager
8.7
Refersion
Not enough data available
QA Testing
Google Tag Manager
8.6
Refersion
Not enough data available
Performance and Reliability
Google Tag Manager
9.0
Refersion
Not enough data available
User, Role, and Access Management
Google Tag Manager
9.0
Refersion
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.3%
71.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
28.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
0%
Google Tag Manager
Small-Business
52.3%
Mid-Market
34.2%
Enterprise
13.5%
Refersion
Small-Business
71.4%
Mid-Market
28.6%
Enterprise
0%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Retail
14.3%
 
Internet
8.0%
Marketing and Advertising
14.3%
 
Computer Software
8.0%
Internet
14.3%
 
Information Technology and Services
6.8%
Hospital & Health Care
14.3%
 
Health, Wellness and Fitness
2.5%
E-Learning
14.3%
 
Other
36.7%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
8.0%
Computer Software
8.0%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.5%
Other
36.7%
Refersion
Retail
14.3%
Marketing and Advertising
14.3%
Internet
14.3%
Hospital & Health Care
14.3%
E-Learning
14.3%
Other
28.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Agency in Marketing and Advertising

the interface. it is pretty easy to navigate around. i like all google products so it was easy to use this software without having much training

Internal Consultant

What amazes me with Refersion is its simplicity of software ,reports and intergration in terms of usage. This favours even beginners who has never tried any of the programs similar to this before,since its so easy to access and create.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Taylore W.
Administrator in Cosmetics

This isn't really about the platform but just in general - we haven't had much success with the affiliate program. Probably because we don't advertise it as much

 
Google Tag Manager
Most Helpful Favorable Review
Agency in Marketing and Advertising

the interface. it is pretty easy to navigate around. i like all google products so it was easy to use this software without having much training

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Refersion
Most Helpful Favorable Review
Internal Consultant

What amazes me with Refersion is its simplicity of software ,reports and intergration in terms of usage. This favours even beginners who has never tried any of the programs similar to this before,since its so easy to access and create.

Most Helpful Critical Review
Taylore W.
Administrator in Cosmetics

This isn't really about the platform but just in general - we haven't had much success with the affiliate program. Probably because we don't advertise it as much

Screenshots

 
1 of 2
2 of 2
No screenshots provided
Google Tag Manager
Refersion
No screenshots provided
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