Compare Google Tag Manager vs Mixpanel

See this
comparison of Google Tag Manager vs. Mixpanel
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 233 reviews. Mixpanel rates 4.2/5 stars with 219 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
8.2
Ease of Use
Ease of Use
7.7
7.7
Ease of Setup
Ease of Setup
7.8
7.0
Ease of Admin
Ease of Admin
8.2
7.6
Quality of Support
Quality of Support
6.7
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
6.8
Meets Requirements
Google Tag Manager
9.2
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
Mixpanel
7.0
Ease of Admin
Google Tag Manager
8.2
Mixpanel
7.6
Quality of Support
Google Tag Manager
6.7
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
Mixpanel
8.1
Product Direction (% positive)
Google Tag Manager
8.7
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Mixpanel
8.6
Engagement
Google Tag Manager
8.8
Mixpanel
8.5
Entry and Exit Pages
Google Tag Manager
8.6
Mixpanel
7.8
Standard Event Tracking
Google Tag Manager
9.0
Mixpanel
8.6
Custom Event Tracking
Google Tag Manager
8.9
Mixpanel
8.6
Retention
Google Tag Manager
8.3
Mixpanel
7.9
Return
Google Tag Manager
8.2
Mixpanel
8.0
Conversions
Google Tag Manager
9.1
Mixpanel
8.4
Funnels
Google Tag Manager
8.5
Mixpanel
8.8
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Mixpanel
8.4
Trending
Google Tag Manager
8.4
Mixpanel
8.1
Retroactive Reporting
Google Tag Manager
7.8
Mixpanel
7.8
Segmentation
Google Tag Manager
8.8
Mixpanel
8.4
Mobile Reporting
Google Tag Manager
8.8
Mixpanel
7.8
Unification Across Devices
Google Tag Manager
8.6
Mixpanel
7.4
Custom Reports and Dashboards
Google Tag Manager
8.3
Mixpanel
7.5
Other
User Data
Google Tag Manager
8.4
Mixpanel
8.3
Site Search Reporting
Google Tag Manager
8.5
Mixpanel
7.5
Load Time Monitoring
Google Tag Manager
8.2
Mixpanel
7.2
Campaign Tracking
Google Tag Manager
9.0
Mixpanel
7.8
E-Commerce
Google Tag Manager
8.7
Mixpanel
7.2
Promotional Messages
Google Tag Manager
8.0
Mixpanel
7.4
Administration Alerts
Google Tag Manager
8.1
Mixpanel
7.6
Administration
API / Integrations
Google Tag Manager
8.7
Mixpanel
7.9
QA Testing
Google Tag Manager
8.6
Mixpanel
7.7
Performance and Reliability
Google Tag Manager
9.0
Mixpanel
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Mixpanel
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
64.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
31.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.3%
4.6%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.8%
Enterprise
13.3%
Mixpanel
Small-Business
64.1%
Mid-Market
31.3%
Enterprise
4.6%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Computer Software
25.9%
 
Internet
9.7%
Internet
18.6%
 
Information Technology and Services
7.3%
Information Technology and Services
14.3%
 
Computer Software
7.3%
Marketing and Advertising
7.0%
 
Retail
2.4%
Financial Services
7.0%
 
Other
35.3%
Other
27.2%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.7%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.4%
Other
35.3%
Mixpanel
Computer Software
25.9%
Internet
18.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

No HTML coding needed. Thanks to the tag manager I can quickly and easily update tags and code snippets on my website.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User

No HTML coding needed. Thanks to the tag manager I can quickly and easily update tags and code snippets on my website.

Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Tag Manager

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads provided
Google Tag Manager
No downloads provided
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