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Compare Google Tag Manager and Mixpanel 
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerMixpanel
Star Rating
(1,258)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly highlighting its fantastic UI and the ability to build reports on the fly. Users appreciate how this feature aids in A/B testing and understanding user behavior, making it a strong choice for product managers.
- According to verified reviews, Google Tag Manager is praised for its ease of use and seamless integration with other Google products like Analytics and AdWords. Users find it particularly handy for managing tags and conversion tracking, which simplifies campaign optimization.
- Reviewers mention that Mixpanel's implementation process is quick and intuitive, with many users noting the session replay functionality as a valuable tool for tracking user journeys and conversion funnels, enhancing its appeal for teams focused on product analytics.
- Users say that while Google Tag Manager offers robust features for tracking and analytics, it sometimes lacks the depth of analytics capabilities found in Mixpanel. However, its straightforward setup process is often highlighted as a significant advantage for new users.
- Reviewers highlight that Mixpanel provides superior support quality, with many users expressing satisfaction with the assistance they receive. This contrasts with Google Tag Manager, where users have reported challenges with support responsiveness, impacting their overall experience.
- According to recent feedback, both tools cater well to small businesses, but Mixpanel's focus on detailed analytics and user behavior tracking gives it an edge for teams looking to dive deeper into product performance, while Google Tag Manager remains a solid choice for straightforward tag management.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Google Tag Manager
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
9.2
338
8.8
959
Ease of Use
8.0
339
8.5
968
Ease of Setup
7.9
199
8.1
430
Ease of Admin
8.3
191
8.5
367
Quality of Support
7.1
277
8.4
741
Has the product been a good partner in doing business?
8.1
166
8.8
335
Product Direction (% positive)
8.8
329
8.6
878
Features by Category
Metrics
9.0
208
8.8
266
8.9
207
8.8
337
8.7
201
8.2
293
9.1
233
8.9
350
9.0
239
8.9
347
8.4
184
8.5
313
8.3
181
8.4
287
9.1
225
8.8
316
8.6
186
8.9
338
Reporting
Feature Not Available
8.7
308
8.4
167
8.6
292
8.0
158
8.4
213
Feature Not Available
8.7
329
Feature Not Available
8.3
240
8.6
171
8.2
244
Feature Not Available
8.6
333
Other
8.6
185
8.7
328
8.5
169
8.2
181
8.3
166
8.0
173
9.0
197
8.3
233
8.8
157
8.1
180
7.9
124
7.9
175
8.2
151
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
8.8
159
8.5
277
8.7
174
8.3
245
9.0
217
8.7
340
9.1
225
8.8
285
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Categories
Categories
Shared Categories
Google Tag Manager and Mixpanel are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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