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Compare Google Tag Manager and Mixpanel 
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, with a score of 9.1, allowing for detailed tracking of user interactions, while Google Tag Manager also performs well with a score of 9.0, but some users feel it lacks the depth of Mixpanel's analytics capabilities.
- Reviewers mention that Mixpanel's Real-Time Reporting feature, rated at 8.8, provides immediate insights into user behavior, whereas Google Tag Manager shines with a higher score of 9.3, making it a preferred choice for those who prioritize real-time data.
- G2 users highlight that Mixpanel's User-Level Analytics is rated at 9.0, offering granular insights into individual user behavior, while Google Tag Manager's user analytics features are perceived as less comprehensive, leading to a score of 8.1.
- Users on G2 report that Mixpanel's Retention metric, rated at 8.5, is beneficial for understanding user engagement over time, but Google Tag Manager's retention tracking is slightly lower at 8.4, which some users find less effective for long-term analysis.
- Reviewers say that Mixpanel's Quality of Support is rated at 8.4, with many users praising the responsiveness and helpfulness of the support team, while Google Tag Manager's support is rated lower at 7.1, with some users expressing frustration over slower response times.
- Users report that Mixpanel's Product Direction is viewed positively at 8.5, indicating a strong commitment to evolving the product based on user feedback, while Google Tag Manager has a slightly higher score of 8.8, suggesting a robust roadmap that resonates well with its user base.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Google Tag Manager
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
9.2
338
8.8
958
Ease of Use
8.0
339
8.5
967
Ease of Setup
7.9
199
8.1
429
Ease of Admin
8.3
191
8.6
366
Quality of Support
7.1
277
8.4
740
Has the product been a good partner in doing business?
8.1
166
8.8
334
Product Direction (% positive)
8.8
329
8.6
877
Features by Category
Metrics
9.0
208
8.8
266
8.9
207
8.8
336
8.7
201
8.2
293
9.1
233
8.9
350
9.0
239
8.9
346
8.4
184
8.5
313
8.3
181
8.4
287
9.1
225
8.8
316
8.6
186
8.9
338
Reporting
Feature Not Available
8.7
308
8.4
167
8.6
292
8.0
158
8.4
213
Feature Not Available
8.7
329
Feature Not Available
8.3
239
8.6
171
8.2
244
Feature Not Available
8.6
332
Other
8.6
185
8.7
327
8.5
169
8.2
181
8.3
166
8.0
173
9.0
197
8.3
233
8.8
157
8.1
180
7.9
124
7.9
175
8.2
151
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
8.8
159
8.5
277
8.7
174
8.3
245
9.0
217
8.7
340
9.1
225
8.8
285
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Categories
Categories
Shared Categories
Google Tag Manager and Mixpanel are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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