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Compare Google Tag Manager and Medallia Digital Experience Analytics (DXA) 
Featured Products
At a Glance
Market Segments
Small-Business (53.6% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(416)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerMedallia Digital Experience Analytics (DXA)
Star Rating
(36)4.4 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Google Tag Manager vs Medallia Digital Experience Analytics (DXA)
When assessing the two solutions, reviewers found Google Tag Manager easier to use and set up. However, Medallia Digital Experience Analytics (DXA) is easier to administer. Reviewers also preferred doing business with Medallia Digital Experience Analytics (DXA) overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Medallia Digital Experience Analytics (DXA).
- When comparing quality of ongoing product support, reviewers felt that Medallia Digital Experience Analytics (DXA) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Medallia Digital Experience Analytics (DXA) over Google Tag Manager.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableMedallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Google Tag Manager
No trial information availableMedallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
9.2
339
7.8
22
Ease of Use
8.0
340
7.9
22
Ease of Setup
7.9
200
7.8
10
Ease of Admin
8.3
191
8.9
9
Quality of Support
7.1
277
8.6
20
Has the product been a good partner in doing business?
8.1
166
9.5
10
Product Direction (% positive)
8.8
330
8.9
21
Features by Category
Metrics
9.0
209
8.5
10
8.9
207
8.6
11
8.7
201
7.7
11
9.1
233
8.7
10
9.0
240
7.4
9
8.4
184
8.0
10
8.3
181
7.7
10
9.1
225
8.2
10
8.6
186
8.8
11
Reporting
Feature Not Available
Not enough data
8.4
167
7.4
9
8.0
158
7.9
8
Feature Not Available
8.3
10
Feature Not Available
7.6
11
8.6
171
8.5
9
Feature Not Available
6.9
9
Other
8.6
185
Feature Not Available
8.5
169
Feature Not Available
8.3
166
8.1
9
9.0
197
8.5
8
8.8
157
7.4
7
7.9
124
Not enough data
8.2
151
7.6
7
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Not enough data
User Behavior
Not enough data
9.0
12
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
7.7
13
|
Verified
A/B Testing
Not enough data
8.1
9
Not enough data
7.8
6
|
Verified
Not enough data
7.3
10
|
Verified
Not enough data
7.6
9
|
Verified
Visitor Information
Not enough data
8.3
8
|
Verified
Not enough data
7.7
8
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
5
Not enough data
7.4
7
Not enough data
6.9
6
Not enough data
8.3
7
Not enough data
7.2
6
Not enough data
8.3
7
Not enough data
7.7
5
Not enough data
7.9
8
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
12
Not enough data
8.9
9
Not enough data
8.5
11
Not enough data
7.4
12
Not enough data
7.6
12
Reporting
Not enough data
7.5
12
Not enough data
8.8
13
Not enough data
8.3
9
Not enough data
8.3
12
Categories
Categories
Shared Categories
Google Tag Manager and Medallia Digital Experience Analytics (DXA) are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Medallia Digital Experience Analytics (DXA) is categorized as Session Replay, Heatmap Tools, A/B Testing, and Product Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.3%
Telecommunications
14.7%
Insurance
14.7%
Financial Services
8.8%
Retail
5.9%
Oil & Energy
5.9%
Other
50.0%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Medallia Digital Experience Analytics (DXA) has no discussions with answers
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