Compare Google Tag Manager and Lucky Orange 
At a Glance
Market Segments
Small-Business (54.2% of reviews)
Small-Business (85.3% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Google Tag Manager
Star Rating
(425)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerLucky Orange
Star Rating
(349)4.6 out of 5
Market Segments
Small-Business (85.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Tag Manager excels in its integration capabilities, allowing users to seamlessly connect with other Google products like Analytics and AdWords. This integration is particularly beneficial for tracking conversions and managing site analytics, making it a handy tool for marketers.
- Users say that Lucky Orange stands out for its intuitive user interface and easy integration process. Many appreciate the platform's ability to provide insights into website activity, which helps identify areas for UX improvement and supports conversion efforts.
- According to verified reviews, Google Tag Manager is praised for its ease of use and straightforward setup, with users noting that it simplifies the process of tracking lead forms and phone calls, ultimately helping them optimize their campaigns effectively.
- Reviewers mention that Lucky Orange offers a variety of features at a very reasonable price, making it an attractive option for small businesses. Users highlight its ability to assist in customer interactions, such as solving questions and facilitating sales conversions through features like call booking.
- G2 reviewers indicate that while Google Tag Manager has a solid reputation for performance and reliability, it may not always meet the specific workflow needs of all users, leading to some configuration challenges that can arise during implementation.
- Users report that Lucky Orange's support quality is notably high, with many praising the responsiveness and helpfulness of the support team, which enhances the overall user experience and contributes to its positive reception among small businesses.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableLucky Orange
Free
$0.00
Per Month
Full access to get started
- 100 monthly sessions
- 1 website
- Unlimited team members
Free Trial
Google Tag Manager
No trial information availableLucky Orange
Free Trial is available
Ratings
Meets Requirements
9.2
348
8.9
305
Ease of Use
8.0
349
8.9
310
Ease of Setup
7.9
209
9.2
241
Ease of Admin
8.3
193
9.2
164
Quality of Support
7.1
286
9.1
253
Has the product been a good partner in doing business?
8.1
168
9.2
154
Product Direction (% positive)
8.9
338
9.0
301
Features by Category
Metrics
9.0
213
8.8
100
8.9
210
8.7
98
8.7
204
8.6
100
9.2
239
8.7
98
9.0
245
8.0
89
8.4
187
7.8
55
8.3
184
7.7
46
9.1
232
8.3
93
8.6
189
8.2
92
Reporting
Feature Not Available
9.1
105
8.4
169
8.5
89
8.1
160
Feature Not Available
Feature Not Available
8.2
90
Feature Not Available
8.0
87
8.6
173
8.0
84
Feature Not Available
8.2
91
Other
8.6
188
8.0
90
8.5
171
Feature Not Available
8.3
169
7.4
45
9.0
202
7.5
81
8.8
160
7.6
85
8.0
126
7.4
78
8.2
153
Feature Not Available
Agentic AI - Digital Analytics
5.7
5
Feature Not Available
6.7
5
Feature Not Available
7.0
5
5.5
7
7.7
5
5.5
7
Administration
8.8
161
8.1
88
8.7
177
Feature Not Available
9.0
219
8.5
102
9.1
228
8.5
100
User Behavior
Not enough data
8.9
146
|
Verified
Not enough data
8.5
139
|
Verified
Not enough data
8.2
129
|
Verified
A/B Testing
Not enough data
7.3
118
|
Verified
Not enough data
6.5
64
Not enough data
7.9
58
Not enough data
7.8
115
|
Verified
Visitor Information
Not enough data
7.7
135
|
Verified
Not enough data
7.8
115
Agentic AI - Session Replay
Not enough data
Feature Not Available
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.4
43
Not enough data
8.1
42
Not enough data
8.1
42
Not enough data
7.8
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
38
Agentic AI - Product Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.4
23
Not enough data
8.2
41
Not enough data
8.5
42
Not enough data
7.5
40
Not enough data
7.4
41
Not enough data
Feature Not Available
Administration
Not enough data
7.4
40
Not enough data
7.0
39
Not enough data
7.7
38
Generative AI
Not enough data
6.0
30
Agentic AI - E-Commerce Analytics
Not enough data
5.5
13
Not enough data
6.5
13
Not enough data
6.3
13
Not enough data
5.5
13
Not enough data
6.8
14
Agentic AI - Heatmap Tools
Not enough data
Feature Not Available
Not enough data
6.0
15
Not enough data
Feature Not Available
Not enough data
6.0
15
Not enough data
5.4
15
Not enough data
5.8
15
Analysis
Not enough data
8.6
119
Not enough data
8.4
119
Not enough data
8.3
129
Not enough data
8.1
123
Not enough data
8.5
131
Reporting
Not enough data
9.1
141
Not enough data
8.7
142
Not enough data
8.9
134
Not enough data
8.3
120
Categories
Categories
Shared Categories
Google Tag Manager and Lucky Orange are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Lucky Orange is categorized as Product Analytics, Session Replay, Heatmap Tools, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lucky Orange
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
8.8%
Information Technology and Services
8.6%
Internet
5.9%
Financial Services
3.2%
Other
39.5%
Retail
15.1%
Marketing and Advertising
8.4%
Apparel & Fashion
6.3%
Consumer Goods
5.4%
Computer Software
5.4%
Other
59.3%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Is there a mobile app?
2 Comments
SC
I would love to be able to have lucky orange as a mobile app so I can track my store when I'm not around my computer.Read more
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