Compare Google Tag Manager, Indicative, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.2
Ease of Use
Ease of Use
7.7
8.1
7.7
Ease of Setup
Ease of Setup
7.8
Not enough data available
7.0
Ease of Admin
Ease of Admin
8.2
Not enough data available
7.6
Quality of Support
Quality of Support
6.7
8.7
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
6.8
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Mixpanel
7.0
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Mixpanel
7.6
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Mixpanel
8.1
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
8.6
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
8.5
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Mixpanel
7.8
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Mixpanel
8.6
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Mixpanel
8.6
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Mixpanel
7.9
Return
Google Tag Manager
8.1
Indicative
Not enough data available
Mixpanel
8.0
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Mixpanel
8.4
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Mixpanel
8.7
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Mixpanel
8.4
Trending
Google Tag Manager
8.3
Indicative
Not enough data available
Mixpanel
8.1
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Mixpanel
7.8
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
8.3
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
7.8
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Mixpanel
7.5
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Mixpanel
7.6
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Mixpanel
8.3
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Mixpanel
7.5
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Mixpanel
7.2
Campaign Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Mixpanel
7.8
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Mixpanel
7.3
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Mixpanel
7.5
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Mixpanel
7.6
Administration
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Mixpanel
7.9
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Mixpanel
7.7
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Mixpanel
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Mixpanel
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
28.6%
63.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
32.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
5.0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Mixpanel
Small-Business
63.1%
Mid-Market
32.0%
Enterprise
5.0%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
21.4%
Computer Software
23.8%
 
Internet
8.1%
Computer Software
21.4%
Internet
17.9%
 
Computer Software
8.1%
E-Learning
14.3%
Information Technology and Services
13.0%
 
Information Technology and Services
6.8%
Telecommunications
7.1%
Marketing and Advertising
8.1%
 
Health, Wellness and Fitness
2.6%
Newspapers
7.1%
Financial Services
6.3%
 
Other
36.6%
Other
28.6%
Other
30.9%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
Indicative
Internet
21.4%
Computer Software
21.4%
E-Learning
14.3%
Telecommunications
7.1%
Newspapers
7.1%
Other
28.6%
Mixpanel
Computer Software
23.8%
Internet
17.9%
Information Technology and Services
13.0%
Marketing and Advertising
8.1%
Financial Services
6.3%
Other
30.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
User in Retail

The ability to deploy code without a code drop.

User in Internet

Mobile attribution, visual way of using queries, ease of use, chart options, segmentation options

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Administrator

Would love to have more flexibility on how to categorize sessions.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
User in Retail

The ability to deploy code without a code drop.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Indicative
Most Helpful Favorable Review
User in Internet

Mobile attribution, visual way of using queries, ease of use, chart options, segmentation options

Most Helpful Critical Review
Administrator

Would love to have more flexibility on how to categorize sessions.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
Indicative
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
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