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Compare Google Tag Manager, Indicative, Heap, and Pendo

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Pendo
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.3
8.7
Ease of Use
Ease of Use
7.7
8.1
8.0
8.3
Ease of Setup
Ease of Setup
7.8
Not enough data available
9.0
8.4
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
8.6
Quality of Support
Quality of Support
6.7
8.7
8.3
9.1
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.4
9.5
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.8
9.6
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Heap
8.3
Pendo
8.7
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Heap
8.0
Pendo
8.3
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
9.0
Pendo
8.4
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
8.3
Pendo
8.6
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Heap
8.3
Pendo
9.1
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
8.4
Pendo
9.5
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Heap
8.8
Pendo
9.6

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.6
Pendo
8.7
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.1
Pendo
8.8
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
7.9
Pendo
8.6
Standard Event Tracking
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
9.1
Pendo
8.6
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Heap
8.6
Pendo
8.6
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.7
Pendo
7.6
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.8
Pendo
7.7
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
8.2
Pendo
8.6
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
8.5
Pendo
8.4
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Heap
8.5
Pendo
8.3
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
7.5
Pendo
8.3
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
8.8
Pendo
8.8
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
7.9
Pendo
8.9
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.0
Pendo
7.7
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
8.3
Pendo
8.0
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.8
Pendo
7.8
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
8.1
Pendo
9.3
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
7.3
Pendo
7.5
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.5
Pendo
6.5
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.0
Pendo
7.0
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
7.5
Pendo
Not enough data available
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
Not enough data available
Pendo
8.9
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Heap
Not enough data available
Pendo
8.9
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Pendo
8.3
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Pendo
8.1
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
8.0
Pendo
8.3
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
Not enough data available
Pendo
8.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
56.5%
16.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
57.1%
34.8%
73.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
14.3%
8.7%
9.8%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Pendo
Small-Business
16.3%
Mid-Market
73.9%
Enterprise
9.8%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
22.2%
Internet
24.5%
Computer Software
58.0%
 
Internet
9.7%
Computer Software
22.2%
Computer Software
14.4%
Information Technology and Services
10.9%
 
Computer Software
7.3%
E-Learning
14.8%
Information Technology and Services
13.7%
Internet
7.2%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Marketing and Advertising
12.9%
Marketing and Advertising
5.1%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
Education Management
5.1%
 
Other
35.4%
Other
25.9%
Other
32.4%
Other
13.8%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Pendo
Computer Software
58.0%
Information Technology and Services
10.9%
Internet
7.2%
Marketing and Advertising
5.1%
Education Management
5.1%
Other
13.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

G2 User in E-Learning

Nothing to dislike, so far. I would've liked to receive proper training to use it.

Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

 
Google Tag Manager
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Indicative
Most Helpful Favorable Review
Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Most Helpful Critical Review
G2 User in E-Learning

Nothing to dislike, so far. I would've liked to receive proper training to use it.

Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Pendo
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Screenshots

 
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Videos

 No videos providedNo videos providedNo videos provided

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Google Tag Manager
No videos provided
Indicative
No videos provided
Heap
No videos provided
Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Downloads

 No downloads providedNo downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
Heap
No downloads provided
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