Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, Indicative, Heap, and Mixpanel

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.3
8.2
Ease of Use
Ease of Use
7.7
8.1
8.0
7.7
Ease of Setup
Ease of Setup
7.8
Not enough data available
9.0
7.1
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
7.5
Quality of Support
Quality of Support
6.7
8.7
8.3
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.4
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.8
6.7
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Heap
8.3
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Heap
8.0
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
9.0
Mixpanel
7.1
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
8.3
Mixpanel
7.5
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Heap
8.3
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
8.4
Mixpanel
8.2
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Heap
8.8
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.6
Mixpanel
8.6
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.1
Mixpanel
8.5
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
7.9
Mixpanel
7.8
Standard Event Tracking
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
9.1
Mixpanel
8.6
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Heap
8.6
Mixpanel
8.6
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.7
Mixpanel
7.9
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.8
Mixpanel
8.0
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
8.2
Mixpanel
8.4
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
8.5
Mixpanel
8.8
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Heap
8.5
Mixpanel
8.4
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
7.5
Mixpanel
8.1
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
8.8
Mixpanel
7.8
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
7.9
Mixpanel
8.4
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.0
Mixpanel
7.8
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
8.3
Mixpanel
7.4
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.8
Mixpanel
7.5
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
8.1
Mixpanel
8.3
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
7.3
Mixpanel
7.5
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.5
Mixpanel
7.2
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.0
Mixpanel
7.8
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
7.5
Mixpanel
7.2
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
Not enough data available
Mixpanel
7.4
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Heap
Not enough data available
Mixpanel
7.6
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Mixpanel
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Mixpanel
8.0
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
8.0
Mixpanel
7.9
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
Not enough data available
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
56.5%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
57.1%
34.8%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
14.3%
8.7%
4.7%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
22.2%
Internet
24.5%
Computer Software
25.8%
 
Internet
9.7%
Computer Software
22.2%
Computer Software
14.4%
Internet
18.7%
 
Computer Software
7.3%
E-Learning
14.8%
Information Technology and Services
13.7%
Information Technology and Services
14.4%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Marketing and Advertising
12.9%
Marketing and Advertising
7.0%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
Financial Services
7.0%
 
Other
35.4%
Other
25.9%
Other
32.4%
Other
27.1%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 User

Would love to have more flexibility on how to categorize sessions.

G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Indicative
Most Helpful Favorable Review
Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Most Helpful Critical Review
G2 User

Would love to have more flexibility on how to categorize sessions.

Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
1 of 2
2 of 2
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4

Videos

 No videos providedNo videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
Indicative
No videos provided
Heap
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
Heap
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeAsk Heap a QuestionContact HeapAsk Mixpanel a QuestionContact Mixpanel