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Compare Google Tag Manager, Indicative, Heap, and Amplitude Analytics

Pricing

 
Free
$0
per month
Free
Free
 
Enterprise
Custom
Enterprise
Contact Amplitude
 
Free Trial Unavailable
Free Trial
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.3
8.9
Ease of Use
Ease of Use
7.7
8.1
8.0
8.6
Ease of Setup
Ease of Setup
7.8
Not enough data available
9.0
8.4
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
8.6
Quality of Support
Quality of Support
6.7
8.7
8.3
8.9
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.4
8.8
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.8
9.1
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Heap
8.3
Amplitude Analytics
8.9
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Heap
8.0
Amplitude Analytics
8.6
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
9.0
Amplitude Analytics
8.4
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
8.3
Amplitude Analytics
8.6
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Heap
8.3
Amplitude Analytics
8.9
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
8.4
Amplitude Analytics
8.8
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Heap
8.8
Amplitude Analytics
9.1

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.6
Amplitude Analytics
8.9
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.1
Amplitude Analytics
8.7
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
7.9
Amplitude Analytics
8.1
Standard Event Tracking
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
9.1
Amplitude Analytics
9.0
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Heap
8.6
Amplitude Analytics
8.9
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.7
Amplitude Analytics
9.0
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.8
Amplitude Analytics
9.0
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
8.2
Amplitude Analytics
9.0
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
8.5
Amplitude Analytics
9.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Heap
8.5
Amplitude Analytics
9.0
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
7.5
Amplitude Analytics
9.0
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
8.8
Amplitude Analytics
8.9
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
7.9
Amplitude Analytics
8.8
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.0
Amplitude Analytics
8.6
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
8.3
Amplitude Analytics
8.9
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.8
Amplitude Analytics
8.9
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
8.1
Amplitude Analytics
9.0
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
7.3
Amplitude Analytics
8.7
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.5
Amplitude Analytics
8.5
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.0
Amplitude Analytics
8.7
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
7.5
Amplitude Analytics
8.8
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
Not enough data available
Amplitude Analytics
9.1
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Heap
Not enough data available
Amplitude Analytics
9.1
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Amplitude Analytics
9.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Amplitude Analytics
9.4
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
8.0
Amplitude Analytics
8.9
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
Not enough data available
Amplitude Analytics
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
56.5%
24.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
57.1%
34.8%
51.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
14.3%
8.7%
23.6%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.7%
Enterprise
23.6%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
22.2%
Internet
24.5%
Computer Software
13.5%
 
Internet
9.7%
Computer Software
22.2%
Computer Software
14.4%
Internet
12.8%
 
Computer Software
7.3%
E-Learning
14.8%
Information Technology and Services
13.7%
Information Technology and Services
12.0%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Marketing and Advertising
12.9%
Entertainment
8.3%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
Marketing and Advertising
6.8%
 
Other
35.4%
Other
25.9%
Other
32.4%
Other
46.6%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Amplitude Analytics
Computer Software
13.5%
Internet
12.8%
Information Technology and Services
12.0%
Entertainment
8.3%
Marketing and Advertising
6.8%
Other
46.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 User

Would love to have more flexibility on how to categorize sessions.

G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Danny L.
Administrator

The queries and data filtering. That is pretty limited

 
Google Tag Manager
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Indicative
Most Helpful Favorable Review
Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Most Helpful Critical Review
G2 User

Would love to have more flexibility on how to categorize sessions.

Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Amplitude Analytics
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Screenshots

 
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Videos

 No videos providedNo videos providedNo videos provided

This short video walks through how to do funnel analysis in Amplitude

Google Tag Manager
No videos provided
Indicative
No videos provided
Heap
No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Downloads

 No downloads providedNo downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
Heap
No downloads provided
Amplitude Analytics
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeAsk Heap a QuestionContact HeapAsk Amplitude a QuestionContact Amplitude