Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, Indicative, Heap, and Adobe Analytics

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.3
8.4
Ease of Use
Ease of Use
7.7
8.1
8.0
7.0
Ease of Setup
Ease of Setup
7.8
Not enough data available
9.0
6.4
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
7.2
Quality of Support
Quality of Support
6.7
8.7
8.3
7.5
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.4
7.6
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.8
6.9
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Heap
8.3
Adobe Analytics
8.4
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Heap
8.0
Adobe Analytics
7.0
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
9.0
Adobe Analytics
6.4
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
8.3
Adobe Analytics
7.2
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Heap
8.3
Adobe Analytics
7.5
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
8.4
Adobe Analytics
7.6
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Heap
8.8
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.6
Adobe Analytics
8.5
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.1
Adobe Analytics
8.3
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
7.9
Adobe Analytics
8.4
Standard Event Tracking
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
9.1
Adobe Analytics
8.3
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Heap
8.6
Adobe Analytics
8.4
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.7
Adobe Analytics
7.9
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.8
Adobe Analytics
7.9
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
8.2
Adobe Analytics
8.4
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
8.5
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Heap
8.5
Adobe Analytics
8.1
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
7.5
Adobe Analytics
8.2
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
8.8
Adobe Analytics
8.0
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
7.9
Adobe Analytics
8.3
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.0
Adobe Analytics
7.9
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
8.3
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.8
Adobe Analytics
8.3
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
8.1
Adobe Analytics
8.3
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
7.3
Adobe Analytics
8.2
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.5
Adobe Analytics
7.8
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.0
Adobe Analytics
8.4
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
7.5
Adobe Analytics
8.3
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
Not enough data available
Adobe Analytics
7.9
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Heap
Not enough data available
Adobe Analytics
8.0
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Adobe Analytics
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
Adobe Analytics
8.3
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
8.0
Adobe Analytics
7.8
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
Not enough data available
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
56.5%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
57.1%
34.8%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
14.3%
8.7%
45.5%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
22.2%
Internet
24.5%
Marketing and Advertising
14.6%
 
Internet
9.7%
Computer Software
22.2%
Computer Software
14.4%
Retail
6.0%
 
Computer Software
7.3%
E-Learning
14.8%
Information Technology and Services
13.7%
Financial Services
5.2%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Marketing and Advertising
12.9%
Information Technology and Services
5.1%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
Internet
4.0%
 
Other
35.4%
Other
25.9%
Other
32.4%
Other
65.1%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

G2 User in E-Learning

Nothing to dislike, so far. I would've liked to receive proper training to use it.

Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Google Tag Manager
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Indicative
Most Helpful Favorable Review
Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Most Helpful Critical Review
G2 User in E-Learning

Nothing to dislike, so far. I would've liked to receive proper training to use it.

Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
1 of 2
2 of 2
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4

Videos

 No videos providedNo videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Tag Manager
No videos provided
Indicative
No videos provided
Heap
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

 No downloads providedNo downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
Heap
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeAsk Heap a QuestionContact Heap