Compare Google Tag Manager, Indicative, and Heap

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.3
Ease of Use
Ease of Use
7.7
8.1
8.0
Ease of Setup
Ease of Setup
7.8
Not enough data available
9.0
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
Quality of Support
Quality of Support
6.7
8.7
8.3
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.7
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Heap
8.3
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Heap
8.0
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
9.0
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
8.3
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Heap
8.3
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
8.4
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Heap
8.7

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.6
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.1
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
7.9
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
9.1
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Heap
8.6
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.7
Return
Google Tag Manager
8.1
Indicative
Not enough data available
Heap
7.9
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
8.1
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
8.5
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Heap
8.5
Trending
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.4
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
8.7
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
7.9
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.0
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
8.3
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.8
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
8.1
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
7.5
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.5
Campaign Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Heap
8.0
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
7.4
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Heap
Not enough data available
Administration
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
8.0
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
Not enough data available
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
28.6%
56.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
9.4%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
22.2%
Internet
24.1%
 
Internet
9.6%
Computer Software
22.2%
Computer Software
14.9%
 
Information Technology and Services
7.3%
E-Learning
14.8%
Information Technology and Services
13.5%
 
Computer Software
7.3%
Telecommunications
7.4%
Marketing and Advertising
12.8%
 
Retail
2.3%
Newspapers
7.4%
Insurance
2.1%
 
Other
35.4%
Other
25.9%
Other
32.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.6%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.3%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Sports

It is so easy to use. The user friendly UI makes it the best tag management system I've ever used in my career. Not to mention it's integration with DCM.

G2 User in Higher Education

It’s ability to enhance the connections of customer data and create a great opportunities for creating new products.

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Anne P.
User in Newspapers

Think this issue was more on our side, but incomplete / oddly tagged data.

G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Sports

It is so easy to use. The user friendly UI makes it the best tag management system I've ever used in my career. Not to mention it's integration with DCM.

Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Indicative
Most Helpful Favorable Review
G2 User in Higher Education

It’s ability to enhance the connections of customer data and create a great opportunities for creating new products.

Most Helpful Critical Review
Anne P.
User in Newspapers

Think this issue was more on our side, but incomplete / oddly tagged data.

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Screenshots

 
1 of 2
2 of 2
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6

Videos

 No videos providedNo videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Google Tag Manager
No videos provided
Indicative
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Downloads

Google Tag Manager
No downloads provided
Indicative
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeAsk Heap a QuestionContact Heap