Compare Google Tag Manager, Indicative, and Google Analytics 360

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.7
Ease of Use
Ease of Use
7.7
8.1
7.9
Ease of Setup
Ease of Setup
7.8
Not enough data available
7.7
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
Quality of Support
Quality of Support
6.7
8.7
7.9
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.2
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Google Analytics 360
8.7
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Google Analytics 360
7.9
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics 360
7.7
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics 360
8.3
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Google Analytics 360
7.9
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics 360
8.4
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Google Analytics 360
8.2

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.7
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.5
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics 360
8.5
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics 360
8.6
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Google Analytics 360
8.3
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics 360
8.3
Return
Google Tag Manager
8.1
Indicative
Not enough data available
Google Analytics 360
8.2
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Google Analytics 360
8.3
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Google Analytics 360
8.8
Trending
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics 360
8.5
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics 360
8.4
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.4
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.4
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics 360
8.2
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics 360
8.5
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Google Analytics 360
8.4
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics 360
8.2
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics 360
8.2
Campaign Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Google Analytics 360
8.4
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics 360
8.4
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics 360
8.2
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Google Analytics 360
8.3
Administration
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics 360
8.3
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics 360
8.1
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics 360
8.5
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics 360
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
28.6%
49.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
32.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
18.6%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
21.4%
Marketing and Advertising
19.2%
 
Internet
8.1%
Computer Software
21.4%
Computer Software
5.4%
 
Computer Software
8.1%
E-Learning
14.3%
Information Technology and Services
4.8%
 
Information Technology and Services
6.8%
Telecommunications
7.1%
Internet
3.5%
 
Health, Wellness and Fitness
2.6%
Newspapers
7.1%
Entertainment
3.5%
 
Other
36.6%
Other
28.6%
Other
63.5%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
Indicative
Internet
21.4%
Computer Software
21.4%
E-Learning
14.3%
Telecommunications
7.1%
Newspapers
7.1%
Other
28.6%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
User in Retail

The ability to deploy code without a code drop.

User in Internet

Mobile attribution, visual way of using queries, ease of use, chart options, segmentation options

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Administrator

Would love to have more flexibility on how to categorize sessions.

Executive Sponsor in Computer Software

GA does not offer a clear view as to which specific companies are visiting my website.

 
Google Tag Manager
Most Helpful Favorable Review
User in Retail

The ability to deploy code without a code drop.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Indicative
Most Helpful Favorable Review
User in Internet

Mobile attribution, visual way of using queries, ease of use, chart options, segmentation options

Most Helpful Critical Review
Administrator

Would love to have more flexibility on how to categorize sessions.

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Executive Sponsor in Computer Software

GA does not offer a clear view as to which specific companies are visiting my website.

Screenshots

 
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Google Tag Manager
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