Compare Google Tag Manager, Indicative, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
9.0
Ease of Use
Ease of Use
7.7
8.1
7.7
Ease of Setup
Ease of Setup
7.8
Not enough data available
7.8
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.2
Quality of Support
Quality of Support
6.7
8.7
7.4
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.4
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Google Analytics
9.0
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Google Analytics
7.7
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics
7.8
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics
8.2
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Google Analytics
7.4
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics
8.2
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
9.0
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
8.7
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics
8.7
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics
8.5
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Google Analytics
8.3
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics
8.3
Return
Google Tag Manager
8.1
Indicative
Not enough data available
Google Analytics
8.4
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Google Analytics
8.6
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Google Analytics
8.7
Trending
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics
8.5
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics
8.2
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
8.4
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
8.5
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics
8.2
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics
8.5
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Google Analytics
8.5
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics
8.5
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics
8.3
Campaign Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Google Analytics
8.7
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics
8.5
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics
8.1
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Google Analytics
8.2
Administration
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics
8.4
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics
8.1
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics
8.9
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
28.6%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
27.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
11.7%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Google Analytics
Small-Business
60.7%
Mid-Market
27.7%
Enterprise
11.7%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
21.4%
Marketing and Advertising
21.0%
 
Internet
8.1%
Computer Software
21.4%
Information Technology and Services
6.8%
 
Computer Software
8.1%
E-Learning
14.3%
Computer Software
6.4%
 
Information Technology and Services
6.8%
Telecommunications
7.1%
Internet
6.0%
 
Health, Wellness and Fitness
2.6%
Newspapers
7.1%
Higher Education
2.8%
 
Other
36.6%
Other
28.6%
Other
57.0%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
Indicative
Internet
21.4%
Computer Software
21.4%
E-Learning
14.3%
Telecommunications
7.1%
Newspapers
7.1%
Other
28.6%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.8%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
57.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
User in Marketing and Advertising

I like how easy this tool is to use and how it helps you along in the process.

User in E-Learning

That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Administrator in Marketing and Advertising

Nothing too much yet. We are still learning.

Undīne D.
User in Computer Software

Sometimes the data is not accurate or the site is not working

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Google Tag Manager
Most Helpful Favorable Review
User in Marketing and Advertising

I like how easy this tool is to use and how it helps you along in the process.

Most Helpful Critical Review
Administrator in Marketing and Advertising

Nothing too much yet. We are still learning.

Indicative
Most Helpful Favorable Review
User in E-Learning

That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .

Most Helpful Critical Review
Undīne D.
User in Computer Software

Sometimes the data is not accurate or the site is not working

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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Google Tag Manager
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