Compare Google Tag Manager, Indicative, and Amplitude Analytics

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.9
Ease of Use
Ease of Use
7.7
8.1
8.6
Ease of Setup
Ease of Setup
7.8
Not enough data available
8.4
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.6
Quality of Support
Quality of Support
6.7
8.7
9.0
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.8
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
9.0
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Amplitude Analytics
8.9
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Amplitude Analytics
8.6
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Amplitude Analytics
8.4
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Amplitude Analytics
8.6
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Amplitude Analytics
9.0
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Amplitude Analytics
8.8
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Amplitude Analytics
9.0

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
9.0
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
8.8
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Amplitude Analytics
8.2
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Amplitude Analytics
8.9
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Amplitude Analytics
8.9
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Amplitude Analytics
9.0
Return
Google Tag Manager
8.1
Indicative
Not enough data available
Amplitude Analytics
9.0
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Amplitude Analytics
9.1
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Amplitude Analytics
9.2
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Amplitude Analytics
9.1
Trending
Google Tag Manager
8.3
Indicative
Not enough data available
Amplitude Analytics
9.0
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Amplitude Analytics
8.9
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
8.8
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
8.5
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Amplitude Analytics
8.9
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Amplitude Analytics
8.9
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Amplitude Analytics
9.1
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Amplitude Analytics
8.8
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Amplitude Analytics
8.6
Campaign Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Amplitude Analytics
8.6
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Amplitude Analytics
8.7
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Amplitude Analytics
9.1
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Amplitude Analytics
9.2
Administration
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Amplitude Analytics
9.0
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Amplitude Analytics
8.8
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Amplitude Analytics
9.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Amplitude Analytics
9.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
28.6%
25.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
51.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
23.4%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Amplitude Analytics
Small-Business
25.5%
Mid-Market
51.1%
Enterprise
23.4%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
21.4%
Computer Software
12.8%
 
Internet
8.1%
Computer Software
21.4%
Marketing and Advertising
10.6%
 
Computer Software
8.1%
E-Learning
14.3%
Internet
9.6%
 
Information Technology and Services
6.8%
Telecommunications
7.1%
Information Technology and Services
9.6%
 
Health, Wellness and Fitness
2.6%
Newspapers
7.1%
Entertainment
9.6%
 
Other
36.6%
Other
28.6%
Other
47.9%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
Indicative
Internet
21.4%
Computer Software
21.4%
E-Learning
14.3%
Telecommunications
7.1%
Newspapers
7.1%
Other
28.6%
Amplitude Analytics
Computer Software
12.8%
Marketing and Advertising
10.6%
Internet
9.6%
Information Technology and Services
9.6%
Entertainment
9.6%
Other
47.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Enrique C.
Agency

It is a tool that greatly simplifies the management of tags or snippets of code (scripts) to be able to track and measure any milestone that occurs on our website. Google launched this tool at the end of 2012 and has made it available to users since then...

David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

G2 User in Internet

By far the easiest analytics tool I've ever used and I used quite a few over the years. Also, the ability to easily dig further into the data is remarkable given the amount of information they are processing in mere seconds.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 User in Internet

Benchmarking can be difficult - particularly, using it to compare how healthy client activity is when using this tool in place of a customer health dashboard (which, to be fair, isn't necessarily how it's intended). But it's powerful enough to work around...

G2 User in Sports

The only shortcoming is that it’s not part of Google

 
Google Tag Manager
Most Helpful Favorable Review
Enrique C.
Agency

It is a tool that greatly simplifies the management of tags or snippets of code (scripts) to be able to track and measure any milestone that occurs on our website. Google launched this tool at the end of 2012 and has made it available to users since then...

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Indicative
Most Helpful Favorable Review
David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Most Helpful Critical Review
G2 User in Internet

Benchmarking can be difficult - particularly, using it to compare how healthy client activity is when using this tool in place of a customer health dashboard (which, to be fair, isn't necessarily how it's intended). But it's powerful enough to work around...

Amplitude Analytics
Most Helpful Favorable Review
G2 User in Internet

By far the easiest analytics tool I've ever used and I used quite a few over the years. Also, the ability to easily dig further into the data is remarkable given the amount of information they are processing in mere seconds.

Most Helpful Critical Review
G2 User in Sports

The only shortcoming is that it’s not part of Google

Screenshots

 
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Videos

 No videos providedNo videos provided

This short video walks through how to do funnel analysis in Amplitude

Google Tag Manager
No videos provided
Indicative
No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
Amplitude Analytics
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeAsk Amplitude a QuestionContact Amplitude