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Compare Google Tag Manager vs Indicative
See this
comparison of Google Tag Manager vs. Indicative
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 232 reviews. Indicative rates 4.5/5 stars with 14 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
Ease of Use
Ease of Use
7.7
8.1
Ease of Setup
Ease of Setup
7.8
Not enough data available
Ease of Admin
Ease of Admin
8.2
Not enough data available
Quality of Support
Quality of Support
6.7
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Standard Event Tracking
Google Tag Manager
9.1
Indicative
Not enough data available
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
57.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
14.3%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
22.2%
 
Internet
9.7%
Computer Software
22.2%
 
Computer Software
7.3%
E-Learning
14.8%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
 
Retail
2.4%
Newspapers
7.4%
 
Other
35.4%
Other
25.9%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

I love being able to see exactly what links are bringing revenue into our company.

G2 User in E-Learning

That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 User in Internet

The dashboards can sometimes take a very long time to load.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Marketing and Advertising

I love being able to see exactly what links are bringing revenue into our company.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Indicative
Most Helpful Favorable Review
G2 User in E-Learning

That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .

Most Helpful Critical Review
G2 User in Internet

The dashboards can sometimes take a very long time to load.

Screenshots

 
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Google Tag Manager
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