Compare Google Tag Manager, IBM Watson Customer Experience Analytics, Google Analytics, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.8
9.0
8.2
Ease of Use
Ease of Use
7.7
7.2
7.7
7.7
Ease of Setup
Ease of Setup
7.8
7.9
7.8
7.0
Ease of Admin
Ease of Admin
8.2
7.8
8.2
7.6
Quality of Support
Quality of Support
6.7
7.9
7.4
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
8.3
8.4
6.8
Meets Requirements
Google Tag Manager
9.2
IBM Watson Customer Experience Analytics
7.8
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
IBM Watson Customer Experience Analytics
7.2
Google Analytics
7.7
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.8
Mixpanel
7.0
Ease of Admin
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.8
Google Analytics
8.2
Mixpanel
7.6
Quality of Support
Google Tag Manager
6.7
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.4
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
Mixpanel
8.1
Product Direction (% positive)
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
8.3
Google Analytics
8.4
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.5
Google Analytics
9.0
Mixpanel
8.6
Engagement
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
7.9
Google Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.6
Google Analytics
8.7
Mixpanel
7.8
Standard Event Tracking
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.5
Mixpanel
8.6
Custom Event Tracking
Google Tag Manager
8.9
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.3
Mixpanel
8.6
Retention
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
7.4
Google Analytics
8.3
Mixpanel
7.9
Return
Google Tag Manager
8.1
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.4
Mixpanel
8.0
Conversions
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.6
Mixpanel
8.4
Funnels
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
7.9
Google Analytics
8.1
Mixpanel
8.7
Reporting
Real-Time Reporting
Google Tag Manager
9.5
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Mixpanel
8.4
Trending
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
8.6
Google Analytics
8.5
Mixpanel
8.1
Retroactive Reporting
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
8.6
Google Analytics
8.2
Mixpanel
7.8
Segmentation
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
7.9
Google Analytics
8.4
Mixpanel
8.3
Mobile Reporting
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.7
Google Analytics
8.5
Mixpanel
7.8
Unification Across Devices
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
Mixpanel
7.5
Custom Reports and Dashboards
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Mixpanel
7.6
Other
User Data
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.5
Mixpanel
8.3
Site Search Reporting
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Mixpanel
7.5
Load Time Monitoring
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
6.3
Google Analytics
8.3
Mixpanel
7.2
Campaign Tracking
Google Tag Manager
8.9
IBM Watson Customer Experience Analytics
8.3
Google Analytics
8.7
Mixpanel
7.8
E-Commerce
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Mixpanel
7.3
Promotional Messages
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.1
Mixpanel
7.5
Administration Alerts
Google Tag Manager
8.1
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.2
Mixpanel
7.6
Administration
API / Integrations
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
5.8
Google Analytics
8.4
Mixpanel
7.9
QA Testing
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.0
Google Analytics
8.1
Mixpanel
7.7
Performance and Reliability
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.9
Mixpanel
8.2
User, Role, and Access Management
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
7.3
Google Analytics
8.9
Mixpanel
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
10.0%
60.7%
63.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
20.0%
27.6%
32.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
70.0%
11.7%
5.0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
IBM Watson Customer Experience Analytics
Small-Business
10.0%
Mid-Market
20.0%
Enterprise
70.0%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.7%
Mixpanel
Small-Business
63.1%
Mid-Market
32.0%
Enterprise
5.0%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Banking
15.0%
Marketing and Advertising
21.0%
Computer Software
23.8%
 
Internet
8.1%
Telecommunications
10.0%
Information Technology and Services
6.9%
Internet
17.9%
 
Computer Software
8.1%
Retail
10.0%
Computer Software
6.4%
Information Technology and Services
13.0%
 
Information Technology and Services
6.8%
Oil & Energy
10.0%
Internet
6.0%
Marketing and Advertising
8.1%
 
Health, Wellness and Fitness
2.6%
Food & Beverages
10.0%
Higher Education
2.8%
Financial Services
6.3%
 
Other
36.6%
Other
45.0%
Other
56.9%
Other
30.9%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
IBM Watson Customer Experience Analytics
Banking
15.0%
Telecommunications
10.0%
Retail
10.0%
Oil & Energy
10.0%
Food & Beverages
10.0%
Other
45.0%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.9%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
56.9%
Mixpanel
Computer Software
23.8%
Internet
17.9%
Information Technology and Services
13.0%
Marketing and Advertising
8.1%
Financial Services
6.3%
Other
30.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Richard H.
Administrator in Marketing and Advertising

It's a life saver being able to quickly set up new tracking tags including GA and Pixel on a site without requiring access to the CMS of a clients site.

Juan C.
Consultant

The tealeaf component helps a lot with issue detecting and increase the conversion rate

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
Richard H.
Administrator in Marketing and Advertising

It's a life saver being able to quickly set up new tracking tags including GA and Pixel on a site without requiring access to the CMS of a clients site.

Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
Juan C.
Consultant

The tealeaf component helps a lot with issue detecting and increase the conversion rate

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Tag Manager
IBM Watson Customer Experience Analytics
Google Analytics

Videos

 No videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

Google Tag Manager
No downloads provided
Google Analytics
No downloads provided
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IBM Watson Customer Experience Analytics
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Google Analytics
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Mixpanel
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