Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, IBM Watson Customer Experience Analytics, Google Analytics, and Adobe Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial
Google Analytics
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.6
9.0
8.4
Ease of Use
Ease of Use
7.7
7.3
7.6
7.0
Ease of Setup
Ease of Setup
7.8
7.8
7.8
6.4
Ease of Admin
Ease of Admin
8.2
7.7
8.1
7.2
Quality of Support
Quality of Support
6.7
7.9
7.3
7.5
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
8.2
7.6
Product Direction (% positive)
Product Direction (% positive)
8.7
8.2
8.4
6.9
Meets Requirements
Google Tag Manager
9.2
IBM Watson Customer Experience Analytics
7.6
Google Analytics
9.0
Adobe Analytics
8.4
Ease of Use
Google Tag Manager
7.7
IBM Watson Customer Experience Analytics
7.3
Google Analytics
7.6
Adobe Analytics
7.0
Ease of Setup
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
7.8
Google Analytics
7.8
Adobe Analytics
6.4
Ease of Admin
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.7
Google Analytics
8.1
Adobe Analytics
7.2
Quality of Support
Google Tag Manager
6.7
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.3
Adobe Analytics
7.5
Ease of Doing Business With
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
Adobe Analytics
7.6
Product Direction (% positive)
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
8.2
Google Analytics
8.4
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.3
Google Analytics
9.0
Adobe Analytics
8.5
Engagement
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
7.9
Google Analytics
8.7
Adobe Analytics
8.3
Entry and Exit Pages
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.7
Adobe Analytics
8.4
Standard Event Tracking
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.5
Adobe Analytics
8.3
Custom Event Tracking
Google Tag Manager
8.9
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.3
Adobe Analytics
8.4
Retention
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.3
Adobe Analytics
7.9
Return
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.4
Adobe Analytics
7.9
Conversions
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Adobe Analytics
8.4
Funnels
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
7.5
Google Analytics
8.1
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.1
Trending
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
8.6
Google Analytics
8.5
Adobe Analytics
8.2
Retroactive Reporting
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
8.3
Google Analytics
8.2
Adobe Analytics
8.0
Segmentation
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.3
Adobe Analytics
8.3
Mobile Reporting
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Adobe Analytics
7.9
Unification Across Devices
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
8.0
Google Analytics
8.2
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Adobe Analytics
8.3
Other
User Data
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.4
Adobe Analytics
8.3
Site Search Reporting
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
6.4
Google Analytics
8.5
Adobe Analytics
8.2
Load Time Monitoring
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.3
Adobe Analytics
7.8
Campaign Tracking
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.4
E-Commerce
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.3
Promotional Messages
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.0
Adobe Analytics
7.9
Administration Alerts
Google Tag Manager
8.1
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.2
Adobe Analytics
8.0
Administration
Performance and Reliability
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.9
Adobe Analytics
8.2
User, Role, and Access Management
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.9
Adobe Analytics
8.3
API / Integrations
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
5.8
Google Analytics
8.4
Adobe Analytics
7.8
QA Testing
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.0
Google Analytics
8.1
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
10.5%
60.6%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
21.1%
27.5%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
68.4%
11.9%
45.5%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Retail
12.5%
Marketing and Advertising
22.1%
Marketing and Advertising
14.6%
 
Internet
9.7%
Food & Beverages
12.5%
Information Technology and Services
6.8%
Retail
6.0%
 
Computer Software
7.3%
Banking
12.5%
Computer Software
6.8%
Financial Services
5.2%
 
Information Technology and Services
7.1%
Staffing and Recruiting
8.3%
Internet
6.1%
Information Technology and Services
5.1%
 
Retail
2.4%
Oil & Energy
8.3%
Higher Education
3.0%
Internet
4.0%
 
Other
35.4%
Other
45.8%
Other
55.2%
Other
65.1%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

G2 User

it gives an insight of the customer experience and also easily understand what the customer is experiencing

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

it gives an insight of the customer experience and also easily understand what the customer is experiencing

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
1 of 2
2 of 2
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
Google Tag Manager
IBM Watson Customer Experience Analytics
Google Analytics

Videos

 No videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

Google Tag Manager
No downloads provided
Google Analytics
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience AnalyticsAsk Google Analytics a QuestionContact Google Analytics