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Compare Google Tag Manager, IBM Watson Customer Experience Analytics, and Adobe Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.6
8.4
Ease of Use
Ease of Use
7.7
7.3
7.0
Ease of Setup
Ease of Setup
7.8
7.8
6.4
Ease of Admin
Ease of Admin
8.2
7.7
7.2
Quality of Support
Quality of Support
6.7
7.9
7.5
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
7.6
Product Direction (% positive)
Product Direction (% positive)
8.7
8.2
6.9
Meets Requirements
Google Tag Manager
9.2
IBM Watson Customer Experience Analytics
7.6
Adobe Analytics
8.4
Ease of Use
Google Tag Manager
7.7
IBM Watson Customer Experience Analytics
7.3
Adobe Analytics
7.0
Ease of Setup
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
7.8
Adobe Analytics
6.4
Ease of Admin
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.7
Adobe Analytics
7.2
Quality of Support
Google Tag Manager
6.7
IBM Watson Customer Experience Analytics
7.9
Adobe Analytics
7.5
Ease of Doing Business With
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
8.1
Adobe Analytics
7.6
Product Direction (% positive)
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
8.2
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.3
Adobe Analytics
8.5
Engagement
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
7.9
Adobe Analytics
8.3
Entry and Exit Pages
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.2
Adobe Analytics
8.4
Standard Event Tracking
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
8.1
Adobe Analytics
8.3
Custom Event Tracking
Google Tag Manager
8.9
IBM Watson Customer Experience Analytics
6.9
Adobe Analytics
8.4
Retention
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
7.2
Adobe Analytics
7.9
Return
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.2
Adobe Analytics
7.9
Conversions
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
6.7
Adobe Analytics
8.4
Funnels
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
7.5
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
8.1
Trending
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
8.6
Adobe Analytics
8.2
Retroactive Reporting
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
8.3
Adobe Analytics
8.0
Segmentation
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.1
Adobe Analytics
8.3
Mobile Reporting
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
7.9
Unification Across Devices
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
8.0
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
6.7
Adobe Analytics
8.3
Other
User Data
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
7.1
Adobe Analytics
8.3
Site Search Reporting
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
6.4
Adobe Analytics
8.2
Load Time Monitoring
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
7.8
Campaign Tracking
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
8.4
E-Commerce
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
8.3
Promotional Messages
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
7.9
Administration Alerts
Google Tag Manager
8.1
IBM Watson Customer Experience Analytics
6.9
Adobe Analytics
8.0
Administration
Performance and Reliability
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
6.9
Adobe Analytics
8.2
User, Role, and Access Management
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
7.1
Adobe Analytics
8.3
API / Integrations
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
5.8
Adobe Analytics
7.8
QA Testing
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.0
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
10.5%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
21.1%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
68.4%
45.5%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Retail
12.5%
Marketing and Advertising
14.6%
 
Internet
9.7%
Food & Beverages
12.5%
Retail
6.0%
 
Computer Software
7.3%
Banking
12.5%
Financial Services
5.2%
 
Information Technology and Services
7.1%
Staffing and Recruiting
8.3%
Information Technology and Services
5.1%
 
Retail
2.4%
Oil & Energy
8.3%
Internet
4.0%
 
Other
35.4%
Other
45.8%
Other
65.1%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Internet

Fairly easy to use & easy to find solutions

G2 User

The session replay for analysing the customner struggle The metrics to measure the Loss in revenue due to the customer struggle helps enagage the customer to act on it immediately

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

The session replay for analysing the customner struggle The metrics to measure the Loss in revenue due to the customer struggle helps enagage the customer to act on it immediately

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Screenshots

 
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Google Tag Manager
IBM Watson Customer Experience Analytics

Videos

 No videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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