Google Tag Manager vs IBM Watson Customer Experience Analytics | G2

Compare Google Tag Manager vs IBM Watson Customer Experience Analytics

See this
comparison of Google Tag Manager vs. IBM Watson Customer Experience Analytics
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 235 reviews. IBM Watson Customer Experience Analytics rates 4.2/5 stars with 20 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.5
0.8
Ease of Use
Ease of Use
5.0
3.8
Ease of Setup
Ease of Setup
7.1
6.3
Ease of Admin
Ease of Admin
1.5
3.3
Quality of Support
Quality of Support
8.8
3.3
Ease of Doing Business With
Ease of Doing Business With
0.4
4.3
Product Direction (% positive)
Product Direction (% positive)
2.1
0.3
Meets Requirements
Google Tag Manager
7.4
IBM Watson Customer Experience Analytics
7.7
Ease of Use
Google Tag Manager
2.6
IBM Watson Customer Experience Analytics
5.3
Ease of Setup
Google Tag Manager
5.3
IBM Watson Customer Experience Analytics
3.8
Ease of Admin
Google Tag Manager
7.2
IBM Watson Customer Experience Analytics
2.4
Quality of Support
Google Tag Manager
4.1
IBM Watson Customer Experience Analytics
5.4
Ease of Doing Business With
Google Tag Manager
1.7
IBM Watson Customer Experience Analytics
3.4
Product Direction (% positive)
Google Tag Manager
0.6
IBM Watson Customer Experience Analytics
7.6

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
1.4
IBM Watson Customer Experience Analytics
3.2
Engagement
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
4.3
Entry and Exit Pages
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
0.0
Standard Event Tracking
Google Tag Manager
5.0
IBM Watson Customer Experience Analytics
5.3
Custom Event Tracking
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
5.1
Retention
Google Tag Manager
0.6
IBM Watson Customer Experience Analytics
1.5
Return
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
0.2
Conversions
Google Tag Manager
1.1
IBM Watson Customer Experience Analytics
6.0
Funnels
Google Tag Manager
4.4
IBM Watson Customer Experience Analytics
0.3
Reporting
Real-Time Reporting
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Trending
Google Tag Manager
3.4
IBM Watson Customer Experience Analytics
8.4
Retroactive Reporting
Google Tag Manager
3.7
IBM Watson Customer Experience Analytics
5.1
Segmentation
Google Tag Manager
5.7
IBM Watson Customer Experience Analytics
1.1
Mobile Reporting
Google Tag Manager
1.4
IBM Watson Customer Experience Analytics
6.4
Unification Across Devices
Google Tag Manager
5.7
IBM Watson Customer Experience Analytics
7.2
Custom Reports and Dashboards
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
2.0
Other
User Data
Google Tag Manager
5.4
IBM Watson Customer Experience Analytics
6.4
Site Search Reporting
Google Tag Manager
1.1
IBM Watson Customer Experience Analytics
6.8
Load Time Monitoring
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
2.8
Campaign Tracking
Google Tag Manager
2.7
IBM Watson Customer Experience Analytics
4.3
E-Commerce
Google Tag Manager
0.7
IBM Watson Customer Experience Analytics
Not enough data available
Promotional Messages
Google Tag Manager
5.6
IBM Watson Customer Experience Analytics
Not enough data available
Administration Alerts
Google Tag Manager
1.2
IBM Watson Customer Experience Analytics
7.0
Administration
API / Integrations
Google Tag Manager
7.6
IBM Watson Customer Experience Analytics
4.7
QA Testing
Google Tag Manager
1.5
IBM Watson Customer Experience Analytics
6.2
Performance and Reliability
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
7.1
User, Role, and Access Management
Google Tag Manager
4.4
IBM Watson Customer Experience Analytics
5.0

Reviewers' Company Size

Small-Business (58 or fewer emp.)
Small-Business
(33 or fewer emp.)
06.4%
02.4%
Mid-Market (08-7068 emp.)
Mid-Market
(23-5530 emp.)
74.5%
82.2%
Enterprise (> 7426 emp.)
Enterprise
(> 6855 emp.)
06.7%
50.5%
Google Tag Manager
Small-Business
53.4%
Mid-Market
17.4%
Enterprise
42.3%
IBM Watson Customer Experience Analytics
Small-Business
58.0%
Mid-Market
45.1%
Enterprise
24.8%

Reviewers' Industry

 
Marketing and Advertising
55.0%
Banking
61.6%
 
Internet
7.5%
Telecommunications
80.5%
 
Computer Software
5.2%
Retail
77.5%
 
Information Technology and Services
3.5%
Oil & Energy
14.1%
 
Health, Wellness and Fitness
4.1%
Food & Beverages
45.3%
 
Other
56.8%
Other
16.7%
Google Tag Manager
Marketing and Advertising
87.5%
Internet
0.2%
Computer Software
1.6%
Information Technology and Services
0.0%
Health, Wellness and Fitness
6.8%
Other
73.3%
IBM Watson Customer Experience Analytics
Banking
46.0%
Telecommunications
50.2%
Retail
57.4%
Oil & Energy
37.1%
Food & Beverages
35.2%
Other
67.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Jessie M.
Agency in Marketing and Advertising

The ability to add and remove code snippets as a marketer without having to use internal or external development resources.

Administrator

Best in class security, control, and re-use of insights that works for more than just design or marketing teams. Powerful for developers, product management, compliance, risk and many others.

Most Helpful Critical Review
Most Helpful Critical Review
User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Administrator in Staffing and Recruiting

Nothing I like the product very much and highly recommend

 
Google Tag Manager
Most Helpful Favorable Review
Jessie M.
Agency in Marketing and Advertising

The ability to add and remove code snippets as a marketer without having to use internal or external development resources.

Most Helpful Critical Review
User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
Administrator

Best in class security, control, and re-use of insights that works for more than just design or marketing teams. Powerful for developers, product management, compliance, risk and many others.

Most Helpful Critical Review
Administrator in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Screenshots

 
0 of 7
8 of 5
2 of 3
7 of 4
1 of 3
1 of 7
Google Tag Manager
IBM Watson Customer Experience Analytics

Videos

  No videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Downloads

Google Tag Manager
No downloads provided
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