# Google Tag Manager vs Hotjar by Contentsquare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar excels in providing intuitive tools for understanding user behavior, particularly through features like **heatmaps** and **session recordings**. Users appreciate how these tools save time and clarify UX improvements, making it easier to identify where users hesitate or drop off.
- **Users say** that Google Tag Manager stands out for its ability to manage and update tracking without needing to modify site code constantly. This flexibility allows for quick adjustments and reduces reliance on developers, which many find invaluable for maintaining effective tracking.
- **Reviewers mention** that Hotjar's setup process is notably quick and user-friendly, with many users highlighting how easy it is to get started. This ease of implementation is a significant advantage for small businesses looking to enhance their website experience without extensive technical knowledge.
- **According to verified reviews** , Google Tag Manager is praised for its comprehensive feature set, allowing users to integrate various applications seamlessly. This capability helps businesses capture valuable customer data efficiently, which is crucial for informed decision-making.
- **G2 reviewers report** that while Hotjar offers high-quality support, Google Tag Manager's support is perceived as less responsive. Users of Hotjar have noted the quality of assistance they receive, which can be a deciding factor for businesses that prioritize customer service.
- **Users say** that Hotjar's focus on user engagement metrics, such as **entry and exit pages** , provides actionable insights that help improve website performance. In contrast, while Google Tag Manager offers robust tracking capabilities, some users feel it lacks the same level of intuitive insights into user behavior.



| | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 441 | 342 | 
| **Largest Market Segment** | Small-Business (54.4% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Google Tag Manager

Pros:
- Ease of Use (5 reviews)
- Easy Integrations (3 reviews)

Cons:
- Complexity (1 reviews)
- Event Management (1 reviews)

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
  | **Meets Requirements** | 9.2 (357 reviews) | 8.6 (265 reviews) | 
  | **Ease of Use** | 8.0 (359 reviews) | 8.9 (268 reviews) | 
  | **Ease of Setup** | 8.0 (219 reviews) | 9.0 (129 reviews) | 
  | **Ease of Admin** | 8.3 (194 reviews) | 8.9 (120 reviews) | 
  | **Quality of Support** | 7.1 (294 reviews) | 8.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (169 reviews) | 8.7 (107 reviews) | 
  | **Product Direction (% positive)** | 8.9 (345 reviews) | 8.2 (260 reviews) | 

---
## Pricing

### Google Tag Manager

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | 8.7/10 | 289 |
| **Hotjar by Contentsquare** | 8.6/10 | 186 |

#### Metrics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (223 reviews) | 8.7 (26 reviews) | 
| **Engagement** | 8.9 (217 reviews) | 9.1 (28 reviews) | 
| **Entry and Exit Pages** | 8.8 (210 reviews) | 9.0 (25 reviews) | 
| **Standard Event Tracking** | 9.2 (246 reviews) | 9.1 (24 reviews) | 
| **Custom Event Tracking** | 9.1 (253 reviews) | 8.8 (20 reviews) | 
| **Retention** | 8.4 (188 reviews) | 8.6 (19 reviews) | 
| **Return** | 8.3 (185 reviews) | 8.8 (18 reviews) | 
| **Conversions** | 9.1 (239 reviews) | 9.0 (21 reviews) | 
| **Funnels** | 8.6 (193 reviews) | 9.0 (27 reviews) | 

#### Reporting

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Trending** | 8.4 (170 reviews) | 9.0 (20 reviews) | 
| **Retroactive Reporting** | 8.1 (160 reviews) | Feature Not Available | 
| **Segmentation** | Feature Not Available | 8.1 (20 reviews) | 
| **Mobile Reporting** | Feature Not Available | 8.6 (20 reviews) | 
| **Unification Across Devices** | 8.6 (173 reviews) | 8.2 (17 reviews) | 
| **Custom Reports and Dashboards** | Feature Not Available | 8.9 (22 reviews) | 

#### Other

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **User Data** | 8.6 (191 reviews) | 8.1 (25 reviews) | 
| **Site Search Reporting** | 8.5 (172 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.3 (170 reviews) | Feature Not Available | 
| **Campaign Tracking** | 9.0 (204 reviews) | 7.8 (18 reviews) | 
| **E-Commerce** | 8.8 (162 reviews) | 8.1 (15 reviews) | 
| **Promotional Messages** | 8.0 (126 reviews) | Feature Not Available | 
| **Administration Alerts** | 8.2 (154 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (5 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.7 (5 reviews) | Feature Not Available | 
| **Proactive Assistance** | 7.0 (5 reviews) | Feature Not Available | 
| **Decision Making** | 7.7 (5 reviews) | Feature Not Available | 

#### Administration

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **API / Integrations** | 8.8 (161 reviews) | 8.2 (70 reviews) | 
| **QA Testing** | 8.7 (177 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.0 (219 reviews) | 8.9 (140 reviews) | 
| **User, Role, and Access Management** | 9.1 (229 reviews) | 8.9 (140 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 65 |

#### User Response Methods

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Survey** | Not enough data | 8.9 (49 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.8 (15 reviews) | 
| **Photo Submission** | Not enough data | Feature Not Available | 
| **Text/Notes** | Not enough data | 8.3 (31 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **In-App** | Not enough data | Feature Not Available | 
| **In-Store** | Not enough data | Feature Not Available | 
| **On-Site** | Not enough data | 8.6 (37 reviews) ✓ Verified | 
| **Recruitment Pool** | Not enough data | 9.3 (16 reviews) | 

#### Insights

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Analytics** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 8.5 (40 reviews) ✓ Verified | 

#### Generative AI

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.7/10 | 99 |

#### User Behavior

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (71 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.6 (53 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (36 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.8 (36 reviews) | 
| **Data Analysis** | Not enough data | 8.7 (55 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.8 (36 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **User Identification** | Not enough data | 7.6 (46 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.7 (41 reviews) | 

#### Agentic AI - Session Replay

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Product Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User Scoring** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **User scoring** | Not enough data | Feature Not Available | 
| **Adaptive learning** | Not enough data | Feature Not Available | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Feature Not Available | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | 7.9/10 | 9 |

#### Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Reports** | Not enough data | 7.8 (9 reviews) | 
| **Dashboard** | Not enough data | 8.1 (9 reviews) | 
| **Web Analytics** | Not enough data | 9.1 (9 reviews) | 
| **Campaign Tracking** | Not enough data | 7.8 (6 reviews) | 
| **Customer Demographics** | Not enough data | 8.6 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Data Storage** | Not enough data | 7.6 (7 reviews) | 
| **A/B Testing** | Not enough data | 5.7 (5 reviews) | 
| **Integrations** | Not enough data | 8.8 (8 reviews) | 

#### Generative AI

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - E-Commerce Analytics

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.9/10 | 10 |

#### Experience

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 9.0 (10 reviews) | 
| **Session Replay** | Not enough data | 9.2 (10 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Management

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Content Management** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Budget Analysis** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Feature Not Available | 
| **Performance Monitoring** | Not enough data | 8.5 (9 reviews) | 
| **Issue Tracking** | Not enough data | Feature Not Available | 
| **Resource Monitoring** | Not enough data | Feature Not Available | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 15 |

#### Feedback Management

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Tagging** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (11 reviews) | 

#### Feedback Analysis

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.8 (8 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.3 (5 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.8 (7 reviews) | 

#### Feedback Sources

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Online Reviews** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 8.7 (9 reviews) | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Customer Service Channels** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 8.0 (5 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 11 |

#### Survey Management

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.3 (7 reviews) | 
| **Question Types** | Not enough data | 8.3 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | 8.3 (5 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 166 |

#### Agentic AI - Heatmap Tools

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (114 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.3 (95 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.6 (109 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (102 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.9 (125 reviews) | 

#### Reporting

| Feature | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.3 (153 reviews) | 
| **Session Replays** | Not enough data | 9.0 (148 reviews) | 
| **Monitoring** | Not enough data | 8.7 (128 reviews) | 
| **Data Segmentation** | Not enough data | 7.9 (106 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Tag Manager (1):** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems)

**Unique to Hotjar by Contentsquare (9):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Tag Manager | Hotjar by Contentsquare | 
|---|---|---|
| **Small-Business** | 54.4% | 52.4% | 
| **Mid-Market** | 35.2% | 38.6% | 
| **Enterprise** | 10.4% | 9.1% | 

### By Industry

#### Google Tag Manager

- **Marketing and Advertising:** 33.7%
- **Computer Software:** 8.8%
- **Information Technology and Services:** 8.6%
- **Internet:** 5.7%
- **Financial Services:** 3.3%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 2.1%
- **Consumer Goods:** 1.7%
- **Apparel & Fashion:** 1.4%
- **Automotive:** 1.4%
- **Other:** 30.1%

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Google Tag Manager

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2955 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) — 4.5/5 stars (50 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1806 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2381 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2389 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (274 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1806 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)

---
## Top Discussions

### Google Tag Manager

- Title: [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) — 4 comments
  > **Top comment:** "Google analytics we can check the performance of website like number of users visiting our website , bounce rate, conversions, sessions, etc.  In Google tag..."
- Title: [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) — 1 comment
  > **Top comment:** "Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect."

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-tag-manager-vs-hotjar-by-contentsquare)