Compare Google Tag Manager, Heap, and Indicative

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Indicative
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
8.3
7.9
Ease of Use
Ease of Use
7.7
8.0
8.1
Ease of Setup
Ease of Setup
7.8
9.0
Not enough data available
Ease of Admin
Ease of Admin
8.2
8.3
Not enough data available
Quality of Support
Quality of Support
6.7
8.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.4
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
7.3
Meets Requirements
Google Tag Manager
9.2
Heap
8.3
Indicative
7.9
Ease of Use
Google Tag Manager
7.7
Heap
8.0
Indicative
8.1
Ease of Setup
Google Tag Manager
7.8
Heap
9.0
Indicative
Not enough data available
Ease of Admin
Google Tag Manager
8.2
Heap
8.3
Indicative
Not enough data available
Quality of Support
Google Tag Manager
6.7
Heap
8.3
Indicative
8.7
Ease of Doing Business With
Google Tag Manager
8.0
Heap
8.4
Indicative
Not enough data available
Product Direction (% positive)
Google Tag Manager
8.7
Heap
8.7
Indicative
7.3

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Heap
8.6
Indicative
Not enough data available
Engagement
Google Tag Manager
8.8
Heap
8.1
Indicative
Not enough data available
Entry and Exit Pages
Google Tag Manager
8.6
Heap
7.9
Indicative
Not enough data available
Standard Event Tracking
Google Tag Manager
9.0
Heap
9.1
Indicative
Not enough data available
Custom Event Tracking
Google Tag Manager
8.9
Heap
8.6
Indicative
Not enough data available
Retention
Google Tag Manager
8.3
Heap
7.7
Indicative
Not enough data available
Return
Google Tag Manager
8.1
Heap
7.9
Indicative
Not enough data available
Conversions
Google Tag Manager
9.1
Heap
8.1
Indicative
Not enough data available
Funnels
Google Tag Manager
8.5
Heap
8.5
Indicative
Not enough data available
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Heap
8.5
Indicative
Not enough data available
Trending
Google Tag Manager
8.3
Heap
7.4
Indicative
Not enough data available
Retroactive Reporting
Google Tag Manager
7.8
Heap
8.7
Indicative
Not enough data available
Segmentation
Google Tag Manager
8.8
Heap
7.9
Indicative
Not enough data available
Mobile Reporting
Google Tag Manager
8.8
Heap
8.0
Indicative
Not enough data available
Unification Across Devices
Google Tag Manager
8.6
Heap
8.3
Indicative
Not enough data available
Custom Reports and Dashboards
Google Tag Manager
8.3
Heap
7.8
Indicative
Not enough data available
Other
User Data
Google Tag Manager
8.4
Heap
8.1
Indicative
Not enough data available
Site Search Reporting
Google Tag Manager
8.5
Heap
7.5
Indicative
Not enough data available
Load Time Monitoring
Google Tag Manager
8.2
Heap
7.5
Indicative
Not enough data available
Campaign Tracking
Google Tag Manager
8.9
Heap
8.0
Indicative
Not enough data available
E-Commerce
Google Tag Manager
8.7
Heap
7.4
Indicative
Not enough data available
Promotional Messages
Google Tag Manager
8.0
Heap
Not enough data available
Indicative
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Heap
Not enough data available
Indicative
Not enough data available
Administration
API / Integrations
Google Tag Manager
8.7
Heap
8.0
Indicative
Not enough data available
QA Testing
Google Tag Manager
8.6
Heap
Not enough data available
Indicative
Not enough data available
Performance and Reliability
Google Tag Manager
9.0
Heap
8.2
Indicative
Not enough data available
User, Role, and Access Management
Google Tag Manager
9.0
Heap
8.1
Indicative
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
56.4%
28.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
34.2%
57.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
9.4%
14.3%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
24.1%
Internet
22.2%
 
Internet
9.6%
Computer Software
14.9%
Computer Software
22.2%
 
Information Technology and Services
7.3%
Information Technology and Services
13.5%
E-Learning
14.8%
 
Computer Software
7.3%
Marketing and Advertising
12.8%
Telecommunications
7.4%
 
Retail
2.3%
Insurance
2.1%
Newspapers
7.4%
 
Other
35.4%
Other
32.6%
Other
25.9%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.6%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.3%
Other
35.4%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Information Technology and Services

It's easy to implement across the web, and Tracking is so easy. and we can run our custom code. I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best....

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Undīne D.
User in Computer Software

How simple the process is to see data and how the data can be visualistes

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

Delayed response time when entering the uI

Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Information Technology and Services

It's easy to implement across the web, and Tracking is so easy. and we can run our custom code. I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best....

Most Helpful Critical Review
G2 User in Marketing and Advertising

Delayed response time when entering the uI

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Indicative
Most Helpful Favorable Review
Undīne D.
User in Computer Software

How simple the process is to see data and how the data can be visualistes

Most Helpful Critical Review
Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

Screenshots

 
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Videos

 No videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

No videos provided
Google Tag Manager
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Indicative
No videos provided

Downloads

Google Tag Manager
No downloads provided
Indicative
No downloads provided
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