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Compare Google Tag Manager, Heap, and Indicative

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Indicative
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
8.3
7.9
Ease of Use
Ease of Use
7.7
8.0
8.1
Ease of Setup
Ease of Setup
7.8
9.0
Not enough data available
Ease of Admin
Ease of Admin
8.2
8.3
Not enough data available
Quality of Support
Quality of Support
6.7
8.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.4
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
8.7
8.8
7.3
Meets Requirements
Google Tag Manager
9.2
Heap
8.3
Indicative
7.9
Ease of Use
Google Tag Manager
7.7
Heap
8.0
Indicative
8.1
Ease of Setup
Google Tag Manager
7.8
Heap
9.0
Indicative
Not enough data available
Ease of Admin
Google Tag Manager
8.2
Heap
8.3
Indicative
Not enough data available
Quality of Support
Google Tag Manager
6.7
Heap
8.3
Indicative
8.7
Ease of Doing Business With
Google Tag Manager
8.0
Heap
8.4
Indicative
Not enough data available
Product Direction (% positive)
Google Tag Manager
8.7
Heap
8.8
Indicative
7.3

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Heap
8.6
Indicative
Not enough data available
Engagement
Google Tag Manager
8.8
Heap
8.1
Indicative
Not enough data available
Entry and Exit Pages
Google Tag Manager
8.6
Heap
7.9
Indicative
Not enough data available
Standard Event Tracking
Google Tag Manager
9.0
Heap
9.1
Indicative
Not enough data available
Custom Event Tracking
Google Tag Manager
8.9
Heap
8.6
Indicative
Not enough data available
Retention
Google Tag Manager
8.3
Heap
7.7
Indicative
Not enough data available
Return
Google Tag Manager
8.2
Heap
7.8
Indicative
Not enough data available
Conversions
Google Tag Manager
9.1
Heap
8.2
Indicative
Not enough data available
Funnels
Google Tag Manager
8.5
Heap
8.5
Indicative
Not enough data available
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Heap
8.5
Indicative
Not enough data available
Trending
Google Tag Manager
8.4
Heap
7.5
Indicative
Not enough data available
Retroactive Reporting
Google Tag Manager
7.8
Heap
8.8
Indicative
Not enough data available
Segmentation
Google Tag Manager
8.8
Heap
7.9
Indicative
Not enough data available
Mobile Reporting
Google Tag Manager
8.8
Heap
8.0
Indicative
Not enough data available
Unification Across Devices
Google Tag Manager
8.6
Heap
8.3
Indicative
Not enough data available
Custom Reports and Dashboards
Google Tag Manager
8.3
Heap
7.8
Indicative
Not enough data available
Other
User Data
Google Tag Manager
8.4
Heap
8.1
Indicative
Not enough data available
Site Search Reporting
Google Tag Manager
8.5
Heap
7.3
Indicative
Not enough data available
Load Time Monitoring
Google Tag Manager
8.2
Heap
7.5
Indicative
Not enough data available
Campaign Tracking
Google Tag Manager
9.0
Heap
8.0
Indicative
Not enough data available
E-Commerce
Google Tag Manager
8.7
Heap
7.5
Indicative
Not enough data available
Promotional Messages
Google Tag Manager
8.0
Heap
Not enough data available
Indicative
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Heap
Not enough data available
Indicative
Not enough data available
Administration
Performance and Reliability
Google Tag Manager
9.0
Heap
8.1
Indicative
Not enough data available
User, Role, and Access Management
Google Tag Manager
9.0
Heap
8.1
Indicative
Not enough data available
API / Integrations
Google Tag Manager
8.7
Heap
8.0
Indicative
Not enough data available
QA Testing
Google Tag Manager
8.6
Heap
Not enough data available
Indicative
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
56.5%
28.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
34.8%
57.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.3%
8.7%
14.3%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.8%
Enterprise
13.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
24.5%
Internet
22.2%
 
Internet
9.7%
Computer Software
14.4%
Computer Software
22.2%
 
Information Technology and Services
7.3%
Information Technology and Services
13.7%
E-Learning
14.8%
 
Computer Software
7.3%
Marketing and Advertising
12.9%
Telecommunications
7.4%
 
Retail
2.4%
Insurance
2.2%
Newspapers
7.4%
 
Other
35.3%
Other
32.4%
Other
25.9%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.7%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.4%
Other
35.3%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Retail

The ability to deploy code without a code drop.

G2 User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Mechanical or Industrial Engineering

There is a bit of a learning curve to understand how Google Tag Manager works.

David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

G2 User

Would love to have more flexibility on how to categorize sessions.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Retail

The ability to deploy code without a code drop.

Most Helpful Critical Review
G2 User in Mechanical or Industrial Engineering

There is a bit of a learning curve to understand how Google Tag Manager works.

Heap
Most Helpful Favorable Review
G2 User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Most Helpful Critical Review
David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

Indicative
Most Helpful Favorable Review
Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Most Helpful Critical Review
G2 User

Would love to have more flexibility on how to categorize sessions.

Screenshots

 
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