Compare Google Tag Manager vs Heap

See this
comparison of Google Tag Manager vs. Heap
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 235 reviews. Heap rates 4.3/5 stars with 117 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
8.3
Ease of Use
Ease of Use
7.7
8.0
Ease of Setup
Ease of Setup
7.8
9.0
Ease of Admin
Ease of Admin
8.2
8.3
Quality of Support
Quality of Support
6.7
8.3
Ease of Doing Business With
Ease of Doing Business With
8.0
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
Meets Requirements
Google Tag Manager
9.2
Heap
8.3
Ease of Use
Google Tag Manager
7.7
Heap
8.0
Ease of Setup
Google Tag Manager
7.8
Heap
9.0
Ease of Admin
Google Tag Manager
8.2
Heap
8.3
Quality of Support
Google Tag Manager
6.7
Heap
8.3
Ease of Doing Business With
Google Tag Manager
8.0
Heap
8.4
Product Direction (% positive)
Google Tag Manager
8.7
Heap
8.7

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Heap
8.6
Engagement
Google Tag Manager
8.8
Heap
8.1
Entry and Exit Pages
Google Tag Manager
8.6
Heap
7.9
Standard Event Tracking
Google Tag Manager
9.0
Heap
9.1
Custom Event Tracking
Google Tag Manager
8.9
Heap
8.6
Retention
Google Tag Manager
8.3
Heap
7.7
Return
Google Tag Manager
8.1
Heap
7.9
Conversions
Google Tag Manager
9.1
Heap
8.1
Funnels
Google Tag Manager
8.5
Heap
8.5
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Heap
8.5
Trending
Google Tag Manager
8.3
Heap
7.4
Retroactive Reporting
Google Tag Manager
7.8
Heap
8.7
Segmentation
Google Tag Manager
8.8
Heap
7.9
Mobile Reporting
Google Tag Manager
8.8
Heap
8.0
Unification Across Devices
Google Tag Manager
8.6
Heap
8.3
Custom Reports and Dashboards
Google Tag Manager
8.3
Heap
7.8
Other
User Data
Google Tag Manager
8.4
Heap
8.1
Site Search Reporting
Google Tag Manager
8.5
Heap
7.5
Load Time Monitoring
Google Tag Manager
8.2
Heap
7.5
Campaign Tracking
Google Tag Manager
8.9
Heap
8.0
E-Commerce
Google Tag Manager
8.7
Heap
7.4
Promotional Messages
Google Tag Manager
8.0
Heap
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Heap
Not enough data available
Administration
API / Integrations
Google Tag Manager
8.7
Heap
8.0
QA Testing
Google Tag Manager
8.6
Heap
Not enough data available
Performance and Reliability
Google Tag Manager
9.0
Heap
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Heap
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
56.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
9.4%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
24.1%
 
Internet
9.6%
Computer Software
14.9%
 
Information Technology and Services
7.3%
Information Technology and Services
13.5%
 
Computer Software
7.3%
Marketing and Advertising
12.8%
 
Retail
2.3%
Insurance
2.1%
 
Other
35.4%
Other
32.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.6%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.3%
Other
35.4%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Information Technology and Services

It's easy to implement across the web, and Tracking is so easy. and we can run our custom code. I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best....

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

Delayed response time when entering the uI

Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Information Technology and Services

It's easy to implement across the web, and Tracking is so easy. and we can run our custom code. I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best....

Most Helpful Critical Review
G2 User in Marketing and Advertising

Delayed response time when entering the uI

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Screenshots

 
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Videos

 No videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Google Tag Manager
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

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