# Google Tag Manager vs Heap by Contentsquare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Heap excels in user support, with many users praising its quality of assistance. One user highlighted that Heap fosters a friendly work culture that encourages teamwork and continuous improvement, making it a great partner for businesses.
- **Users say** that Google Tag Manager offers remarkable flexibility and speed, particularly for marketing teams. Reviewers appreciate the ability to deploy and manage tracking codes without needing constant developer support, which streamlines their workflow significantly.
- **According to verified reviews** , Heap is noted for its ease of use, with users mentioning a seamless connection between product and website data. This intuitive experience allows users to quickly search for events and analyze user interactions without a steep learning curve.
- **Reviewers mention** that Google Tag Manager shines in its ability to manage multiple tags in one place, making deployment and modification straightforward. This capability is particularly beneficial for teams that need to make frequent updates without hassle.
- **G2 reviewers highlight** that while Heap has a strong focus on user experience and support, it has fewer recent reviews compared to Google Tag Manager, which may indicate a less active user base. This could affect the perception of its ongoing development and community engagement.
- **Users report** that Google Tag Manager has a slight edge in overall satisfaction, reflected in its higher G2 Score. This suggests that while both tools are effective, Google Tag Manager may better meet the needs of a broader audience, particularly in small business environments.



| | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 440 | 1,097 | 
| **Largest Market Segment** | Small-Business (54.3% of reviews) | Mid-Market (54.1% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Google Tag Manager

Pros:
- Ease of Use (5 reviews)
- Easy Integrations (3 reviews)

Cons:
- Complexity (1 reviews)
- Event Management (1 reviews)

### Heap by Contentsquare

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

---
## Ratings Comparison
| Rating | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
  | **Meets Requirements** | 9.2 (356 reviews) | 8.6 (857 reviews) | 
  | **Ease of Use** | 8.0 (358 reviews) | 8.1 (867 reviews) | 
  | **Ease of Setup** | 8.0 (218 reviews) | 8.5 (315 reviews) | 
  | **Ease of Admin** | 8.3 (193 reviews) | 8.6 (317 reviews) | 
  | **Quality of Support** | 7.1 (293 reviews) | 8.7 (680 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (168 reviews) | 8.8 (299 reviews) | 
  | **Product Direction (% positive)** | 8.8 (344 reviews) | 8.7 (796 reviews) | 

---
## Pricing

### Google Tag Manager

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Heap by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Contact Us

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | 8.7/10 | 288 |
| **Heap by Contentsquare** | 8.4/10 | 564 |

#### Metrics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (222 reviews) | 8.6 (397 reviews) | 
| **Engagement** | 8.9 (216 reviews) | 8.4 (365 reviews) | 
| **Entry and Exit Pages** | 8.8 (209 reviews) | 8.3 (327 reviews) | 
| **Standard Event Tracking** | 9.2 (245 reviews) | 9.0 (398 reviews) | 
| **Custom Event Tracking** | 9.1 (252 reviews) | 8.8 (391 reviews) | 
| **Retention** | 8.4 (187 reviews) | 8.0 (305 reviews) | 
| **Return** | 8.3 (184 reviews) | 8.1 (279 reviews) | 
| **Conversions** | 9.1 (238 reviews) | 8.7 (347 reviews) | 
| **Funnels** | 8.6 (192 reviews) | 8.7 (368 reviews) | 

#### Reporting

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.6 (365 reviews) | 
| **Trending** | 8.4 (169 reviews) | 8.0 (293 reviews) | 
| **Retroactive Reporting** | 8.1 (160 reviews) | 8.7 (330 reviews) | 
| **Segmentation** | Feature Not Available | 8.3 (358 reviews) | 
| **Mobile Reporting** | Feature Not Available | 8.2 (205 reviews) | 
| **Unification Across Devices** | 8.6 (173 reviews) | 8.4 (225 reviews) | 
| **Custom Reports and Dashboards** | Feature Not Available | 8.3 (375 reviews) | 

#### Other

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **User Data** | 8.6 (190 reviews) | 8.4 (339 reviews) | 
| **Site Search Reporting** | 8.5 (171 reviews) | 8.0 (185 reviews) | 
| **Load Time Monitoring** | 8.3 (169 reviews) | Feature Not Available | 
| **Campaign Tracking** | 9.0 (203 reviews) | 8.2 (214 reviews) | 
| **E-Commerce** | 8.8 (162 reviews) | 8.1 (149 reviews) | 
| **Promotional Messages** | 8.0 (126 reviews) | 8.0 (45 reviews) | 
| **Administration Alerts** | 8.2 (153 reviews) | 7.9 (47 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (5 reviews) | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **API / Integrations** | 8.8 (161 reviews) | 8.4 (274 reviews) | 
| **QA Testing** | 8.7 (177 reviews) | 8.6 (99 reviews) | 
| **Performance and Reliability** | 9.0 (219 reviews) | 8.6 (412 reviews) | 
| **User, Role, and Access Management** | 9.1 (229 reviews) | 8.7 (388 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 8.3/10 | 118 |

#### User Identification

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Demographics** | Not enough data | 8.1 (41 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (94 reviews) | 
| **Geolocation** | Not enough data | 8.5 (68 reviews) | 

#### Tracking & Reporting

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (102 reviews) | 
| **Real-Time Insights** | Not enough data | 8.4 (93 reviews) | 
| **Attribution** | Not enough data | 8.1 (80 reviews) | 
| **Dashboard** | Not enough data | 8.1 (97 reviews) | 
| **User Path Tracking** | Not enough data | 8.2 (96 reviews) | 
| **User Activity History** | Not enough data | 8.4 (90 reviews) | 

#### Metrics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | 
| **Retention** | Not enough data | 8.0 (56 reviews) | 
| **Return** | Not enough data | 8.2 (57 reviews) | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 9.2/10 | 85 |

#### User Behavior

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.4 (83 reviews) | 
| **Mouse Movement ** | Not enough data | 9.0 (73 reviews) | 
| **Frustration Tracking** | Not enough data | 9.0 (69 reviews) | 

#### A/B Testing 

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (52 reviews) | 
| **Split URL Testing** | Not enough data | Feature Not Available | 
| **Data Analysis** | Not enough data | 9.3 (61 reviews) | 
| **Notes** | Not enough data | 9.3 (44 reviews) | 

#### Visitor Information

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **User Identification** | Not enough data | 9.3 (66 reviews) | 
| **Search Box** | Not enough data | 8.9 (61 reviews) | 

#### Agentic AI - Session Replay

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 8.3/10 | 413 |

#### Product Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (299 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (358 reviews) | 
| **Segmentation** | Not enough data | 8.5 (326 reviews) | 
| **Funnels** | Not enough data | 8.7 (351 reviews) | 
| **Alerts** | Not enough data | 7.9 (104 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.4 (222 reviews) | 
| **User Scoring** | Not enough data | 7.8 (91 reviews) | 
| **Integrations** | Not enough data | 8.3 (254 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 8.3/10 | 95 |

#### Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Reports** | Not enough data | 8.6 (85 reviews) | 
| **Dashboard** | Not enough data | 8.4 (87 reviews) | 
| **Web Analytics** | Not enough data | 8.6 (83 reviews) | 
| **Campaign Tracking** | Not enough data | 8.2 (69 reviews) | 
| **Customer Demographics** | Not enough data | 7.8 (72 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Data Storage** | Not enough data | 8.1 (69 reviews) | 
| **A/B Testing** | Not enough data | 8.2 (50 reviews) | 
| **Integrations** | Not enough data | 8.5 (65 reviews) | 

#### Generative AI

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 8.9/10 | 36 |

#### Platform Basics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.2 (30 reviews) | 
| **Journey Optimization** | Not enough data | 9.2 (31 reviews) | 

#### Platform Data

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Journey Reporting** | Not enough data | 9.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.7 (34 reviews) | 
| **Dashboards** | Not enough data | 9.2 (33 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.9 (33 reviews) | 

#### Platform Additional Functionality

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Journey Mapping** | Not enough data | 9.2 (33 reviews) | 
| **Integrations** | Not enough data | 8.9 (31 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (15 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 9.2/10 | 32 |

#### Generative AI

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | 8.7 (18 reviews) | 
| **Survey Deployment** | Not enough data | 9.1 (23 reviews) | 
| **Feedback Collection** | Not enough data | 9.0 (26 reviews) | 
| **Device Responsiveness** | Not enough data | 9.3 (25 reviews) | 

#### Process Management

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | 9.1 (23 reviews) | 
| **Trigger Alerts** | Not enough data | 9.1 (23 reviews) | 
| **Real-Time Analysis** | Not enough data | 9.4 (26 reviews) | 
| **Real-Time Action** | Not enough data | 9.3 (25 reviews) | 

#### System Management

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Security** | Not enough data | 9.4 (20 reviews) | 
| **System Monitoring** | Not enough data | 9.3 (14 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 8.2/10 | 78 |

#### Metrics

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | 
| **Retention** | Not enough data | 8.0 (56 reviews) | 
| **Return** | Not enough data | 8.2 (57 reviews) | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Google Tag Manager** | N/A | N/A |
| **Heap by Contentsquare** | 8.4/10 | 80 |

#### Variation Testing

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.5 (37 reviews) | 
| **WYSIWYG Editor** | Not enough data | Feature Not Available | 
| **Conversion Goal** | Not enough data | 8.7 (45 reviews) | 
| **Percentage of Traffic** | Not enough data | 8.6 (45 reviews) | 
| **Confidence Level** | Not enough data | 8.3 (43 reviews) | 
| **Multivariant Testing** | Not enough data | 8.2 (29 reviews) | 

#### Reporting

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Segmentation** | Not enough data | 8.4 (64 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.2 (65 reviews) | 

#### Personalization

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.3 (32 reviews) | 
| **Custom Targeting** | Not enough data | 8.3 (31 reviews) | 
| **Data Segmentation** | Not enough data | 8.3 (38 reviews) | 

#### Administration

| Feature | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (52 reviews) | 
| **QA Testing** | Not enough data | 7.8 (15 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (62 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (63 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Tag Manager (1):** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems)

**Unique to Heap by Contentsquare (7):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Tag Manager | Heap by Contentsquare | 
|---|---|---|
| **Small-Business** | 54.3% | 34.6% | 
| **Mid-Market** | 35.3% | 54.1% | 
| **Enterprise** | 10.4% | 11.3% | 

### By Industry

#### Google Tag Manager

- **Marketing and Advertising:** 33.7%
- **Computer Software:** 8.9%
- **Information Technology and Services:** 8.6%
- **Internet:** 5.7%
- **Financial Services:** 3.3%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 2.2%
- **Consumer Goods:** 1.7%
- **Apparel & Fashion:** 1.4%
- **Automotive:** 1.4%
- **Other:** 29.9%

#### Heap by Contentsquare

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

---
## Alternatives

### Alternatives to Google Tag Manager

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) — 4.5/5 stars (50 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) — 4.2/5 stars (96 reviews)

### Alternatives to Heap by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

---
## Top Discussions

### Google Tag Manager

- Title: [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) — 4 comments
  > **Top comment:** "Google analytics we can check the performance of website like number of users visiting our website , bounce rate, conversions, sessions, etc.  In Google tag..."
- Title: [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) — 1 comment
  > **Top comment:** "Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect."

### Heap by Contentsquare

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-tag-manager-vs-heap-by-contentsquare)