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Compare Google Tag Manager and Heap 
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Google Tag Manager
Star Rating
(414)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerHeap
Star Rating
(1,095)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Heap | by Contentsquare excels in Click Tracking with a score of 9.4, allowing for detailed insights into user interactions, while Google Tag Manager also performs well but slightly lower at 9.1. Reviewers mention that this feature helps in understanding user behavior more effectively.
- Reviewers mention that Heap's Quality of Support is rated at 8.7, significantly higher than Google Tag Manager's 7.1. Users on G2 appreciate the responsiveness and helpfulness of Heap's support team, which enhances their overall experience.
- G2 users highlight that Heap's Dynamic Segmentation feature scores a remarkable 9.2, enabling users to create highly targeted segments based on user behavior. In contrast, Google Tag Manager's segmentation capabilities, while good, do not match this level of granularity.
- Users say that Heap's Real-Time Reporting feature, rated at 8.6, provides timely insights that are crucial for immediate decision-making, whereas Google Tag Manager shines with a higher score of 9.3, indicating its superior capabilities in delivering real-time data.
- Reviewers mention that Heap's Custom Event Tracking is rated at 8.8, which is slightly lower than Google Tag Manager's 9.0. Users appreciate the flexibility of Google Tag Manager in setting up custom events, making it a preferred choice for those needing extensive customization.
- Users report that Heap's Retention Metrics score of 8.0 is lower than Google Tag Manager's 8.4, indicating that Google Tag Manager may provide better insights into user retention strategies, which is critical for long-term engagement.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Google Tag Manager
No trial information availableHeap
Free Trial is available
Ratings
Meets Requirements
9.2
336
8.6
857
Ease of Use
7.9
337
8.1
866
Ease of Setup
7.9
197
8.5
314
Ease of Admin
8.3
191
8.6
317
Quality of Support
7.1
275
8.7
680
Has the product been a good partner in doing business?
8.1
166
8.8
299
Product Direction (% positive)
8.8
327
8.7
795
Features by Category
Metrics
9.0
206
8.6
397
8.9
205
8.4
365
8.7
199
8.3
327
9.1
231
9.0
398
9.0
237
8.8
391
8.4
182
8.0
305
8.3
179
8.1
279
9.1
223
8.7
347
8.6
184
8.7
368
Reporting
Feature Not Available
8.6
365
8.4
165
8.0
293
8.0
156
8.7
330
Feature Not Available
8.3
358
Feature Not Available
8.2
205
8.6
169
8.4
225
Feature Not Available
8.3
375
Other
8.6
183
8.4
339
8.5
167
8.0
185
8.3
164
7.6
192
9.0
195
8.2
214
8.8
155
8.1
149
7.9
122
8.0
45
8.1
149
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
157
8.4
274
8.7
172
8.6
99
9.0
215
8.6
412
9.1
223
8.7
388
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
301
Not enough data
8.7
359
Not enough data
8.5
328
Not enough data
8.7
352
Not enough data
7.9
106
Not enough data
8.4
224
Not enough data
7.8
93
Not enough data
8.3
255
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Google Tag Manager and Heap are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.1%
Computer Software
16.5%
Information Technology and Services
12.0%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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