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Compare Google Tag Manager and Heap 
Featured Products
At a Glance
Market Segments
Small-Business (53.7% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Google Tag Manager
Star Rating
(419)4.6 out of 5
Market Segments
Small-Business (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerHeap
Star Rating
(1,097)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansGoogle Tag Manager vs Heap
When assessing the two solutions, reviewers found Heap easier to use, set up, and administer. Reviewers also preferred doing business with Heap overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Heap.
- When comparing quality of ongoing product support, reviewers felt that Heap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Tag Manager over Heap.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Google Tag Manager
No trial information availableHeap
Free Trial is available
Ratings
Meets Requirements
9.2
342
8.5
858
Ease of Use
8.0
343
8.1
868
Ease of Setup
7.9
203
8.5
316
Ease of Admin
8.3
191
8.6
317
Quality of Support
7.1
280
8.7
681
Has the product been a good partner in doing business?
8.1
166
8.8
299
Product Direction (% positive)
8.8
333
8.7
797
Features by Category
Metrics
9.0
211
8.6
397
8.9
209
8.4
365
8.7
203
8.3
327
9.1
235
9.0
398
9.0
242
8.8
391
8.4
186
8.0
305
8.3
183
8.1
279
9.1
227
8.7
347
8.6
188
8.7
368
Reporting
Feature Not Available
8.6
365
8.4
168
8.0
293
8.1
160
8.7
330
Feature Not Available
8.3
358
Feature Not Available
8.2
205
8.6
172
8.4
225
Feature Not Available
8.3
375
Other
8.6
186
8.4
339
8.5
170
8.0
185
8.3
167
7.6
192
9.0
199
8.2
214
8.8
159
8.1
149
8.0
125
8.0
45
8.1
152
7.9
47
Agentic AI - Digital Analytics
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
Administration
8.8
161
8.4
274
8.7
175
8.6
99
9.0
218
8.6
412
9.1
227
8.7
388
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
300
Not enough data
8.7
359
Not enough data
8.5
327
Not enough data
8.7
352
Not enough data
7.9
105
Not enough data
8.4
223
Not enough data
7.8
92
Not enough data
8.3
255
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Google Tag Manager and Heap are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
9.0%
Information Technology and Services
8.7%
Internet
6.0%
Retail
3.0%
Other
39.3%
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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