Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, Google Analytics, and Moz Pro

Pricing

 
Standard
$99
/ month
 
Medium
$179
/ month
 
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
9.0
8.5
Ease of Use
Ease of Use
7.7
7.6
8.6
Ease of Setup
Ease of Setup
7.8
7.8
9.0
Ease of Admin
Ease of Admin
8.2
8.1
9.0
Quality of Support
Quality of Support
6.7
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.2
9.2
Product Direction (% positive)
Product Direction (% positive)
8.7
8.4
8.5
Meets Requirements
Google Tag Manager
9.2
Google Analytics
9.0
Moz Pro
8.5
Ease of Use
Google Tag Manager
7.7
Google Analytics
7.6
Moz Pro
8.6
Ease of Setup
Google Tag Manager
7.8
Google Analytics
7.8
Moz Pro
9.0
Ease of Admin
Google Tag Manager
8.2
Google Analytics
8.1
Moz Pro
9.0
Quality of Support
Google Tag Manager
6.7
Google Analytics
7.3
Moz Pro
8.7
Ease of Doing Business With
Google Tag Manager
8.0
Google Analytics
8.2
Moz Pro
9.2
Product Direction (% positive)
Google Tag Manager
8.7
Google Analytics
8.4
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
60.5%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
27.6%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.3%
11.9%
10.4%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.8%
Enterprise
13.3%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Moz Pro
Small-Business
54.4%
Mid-Market
35.3%
Enterprise
10.4%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Marketing and Advertising
22.1%
Marketing and Advertising
29.7%
 
Internet
9.7%
Information Technology and Services
6.8%
Internet
12.8%
 
Information Technology and Services
7.3%
Computer Software
6.8%
Computer Software
12.8%
 
Computer Software
7.3%
Internet
6.1%
Information Technology and Services
7.8%
 
Retail
2.4%
Higher Education
3.0%
Retail
2.2%
 
Other
35.3%
Other
55.3%
Other
34.7%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.7%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.4%
Other
35.3%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
Moz Pro
Marketing and Advertising
29.7%
Internet
12.8%
Computer Software
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Retail

The ability to deploy code without a code drop.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Mechanical or Industrial Engineering

There is a bit of a learning curve to understand how Google Tag Manager works.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Retail

The ability to deploy code without a code drop.

Most Helpful Critical Review
G2 User in Mechanical or Industrial Engineering

There is a bit of a learning curve to understand how Google Tag Manager works.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Moz Pro
Most Helpful Favorable Review
Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

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