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Compare Google Tag Manager, Google Analytics, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
9.0
8.2
Ease of Use
Ease of Use
7.7
7.6
7.7
Ease of Setup
Ease of Setup
7.8
7.8
7.1
Ease of Admin
Ease of Admin
8.2
8.1
7.5
Quality of Support
Quality of Support
6.7
7.3
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
8.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
8.4
6.7
Meets Requirements
Google Tag Manager
9.2
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
Google Analytics
7.6
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
Google Analytics
7.8
Mixpanel
7.1
Ease of Admin
Google Tag Manager
8.2
Google Analytics
8.1
Mixpanel
7.5
Quality of Support
Google Tag Manager
6.7
Google Analytics
7.3
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
Google Analytics
8.2
Mixpanel
8.2
Product Direction (% positive)
Google Tag Manager
8.7
Google Analytics
8.4
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Google Analytics
9.0
Mixpanel
8.6
Engagement
Google Tag Manager
8.8
Google Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
Google Tag Manager
8.6
Google Analytics
8.7
Mixpanel
7.8
Standard Event Tracking
Google Tag Manager
9.1
Google Analytics
8.5
Mixpanel
8.6
Custom Event Tracking
Google Tag Manager
8.9
Google Analytics
8.3
Mixpanel
8.6
Retention
Google Tag Manager
8.3
Google Analytics
8.3
Mixpanel
7.9
Return
Google Tag Manager
8.2
Google Analytics
8.4
Mixpanel
8.0
Conversions
Google Tag Manager
9.1
Google Analytics
8.5
Mixpanel
8.4
Funnels
Google Tag Manager
8.5
Google Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Google Analytics
8.7
Mixpanel
8.4
Trending
Google Tag Manager
8.4
Google Analytics
8.5
Mixpanel
8.1
Retroactive Reporting
Google Tag Manager
7.8
Google Analytics
8.2
Mixpanel
7.8
Segmentation
Google Tag Manager
8.8
Google Analytics
8.3
Mixpanel
8.4
Mobile Reporting
Google Tag Manager
8.8
Google Analytics
8.5
Mixpanel
7.8
Unification Across Devices
Google Tag Manager
8.6
Google Analytics
8.2
Mixpanel
7.4
Custom Reports and Dashboards
Google Tag Manager
8.3
Google Analytics
8.5
Mixpanel
7.5
Other
User Data
Google Tag Manager
8.4
Google Analytics
8.4
Mixpanel
8.3
Site Search Reporting
Google Tag Manager
8.5
Google Analytics
8.5
Mixpanel
7.5
Load Time Monitoring
Google Tag Manager
8.2
Google Analytics
8.3
Mixpanel
7.2
Campaign Tracking
Google Tag Manager
9.0
Google Analytics
8.7
Mixpanel
7.8
E-Commerce
Google Tag Manager
8.7
Google Analytics
8.4
Mixpanel
7.2
Promotional Messages
Google Tag Manager
8.0
Google Analytics
8.0
Mixpanel
7.4
Administration Alerts
Google Tag Manager
8.1
Google Analytics
8.2
Mixpanel
7.6
Administration
Performance and Reliability
Google Tag Manager
9.0
Google Analytics
8.9
Mixpanel
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Google Analytics
8.9
Mixpanel
8.0
API / Integrations
Google Tag Manager
8.7
Google Analytics
8.4
Mixpanel
7.9
QA Testing
Google Tag Manager
8.6
Google Analytics
8.1
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
60.6%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
27.5%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
11.9%
4.7%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Marketing and Advertising
22.1%
Computer Software
25.8%
 
Internet
9.7%
Information Technology and Services
6.8%
Internet
18.7%
 
Computer Software
7.3%
Computer Software
6.8%
Information Technology and Services
14.4%
 
Information Technology and Services
7.1%
Internet
6.1%
Marketing and Advertising
7.0%
 
Retail
2.4%
Higher Education
3.0%
Financial Services
7.0%
 
Other
35.4%
Other
55.2%
Other
27.1%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Tag Manager
Google Analytics

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Google Analytics
No downloads provided
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