Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, Google Analytics, and Amazon Pinpoint

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Amazon Pinpoint
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
9.0
8.7
Ease of Use
Ease of Use
7.7
7.6
8.3
Ease of Setup
Ease of Setup
7.8
7.8
7.7
Ease of Admin
Ease of Admin
8.2
8.1
8.1
Quality of Support
Quality of Support
6.7
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.2
8.5
Product Direction (% positive)
Product Direction (% positive)
8.7
8.4
8.2
Meets Requirements
Google Tag Manager
9.2
Google Analytics
9.0
Amazon Pinpoint
8.7
Ease of Use
Google Tag Manager
7.7
Google Analytics
7.6
Amazon Pinpoint
8.3
Ease of Setup
Google Tag Manager
7.8
Google Analytics
7.8
Amazon Pinpoint
7.7
Ease of Admin
Google Tag Manager
8.2
Google Analytics
8.1
Amazon Pinpoint
8.1
Quality of Support
Google Tag Manager
6.7
Google Analytics
7.3
Amazon Pinpoint
8.7
Ease of Doing Business With
Google Tag Manager
8.0
Google Analytics
8.2
Amazon Pinpoint
8.5
Product Direction (% positive)
Google Tag Manager
8.7
Google Analytics
8.4
Amazon Pinpoint
8.2

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
60.6%
53.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
27.6%
25.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
11.9%
21.4%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.9%
Amazon Pinpoint
Small-Business
53.6%
Mid-Market
25.0%
Enterprise
21.4%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Marketing and Advertising
22.1%
Computer Software
17.2%
 
Internet
9.7%
Information Technology and Services
6.8%
Marketing and Advertising
6.9%
 
Computer Software
7.3%
Computer Software
6.8%
Higher Education
6.9%
 
Information Technology and Services
7.1%
Internet
6.1%
Government Administration
6.9%
 
Retail
2.4%
Higher Education
3.0%
Education Management
6.9%
 
Other
35.4%
Other
55.3%
Other
55.2%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
Amazon Pinpoint
Computer Software
17.2%
Marketing and Advertising
6.9%
Higher Education
6.9%
Government Administration
6.9%
Education Management
6.9%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

I love being able to see exactly what links are bringing revenue into our company.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 User in Real Estate

This resource is great for collecting information for your apps such as the number of users, returning users, new users, the number and length of sessions, etc.. everything you'd want from a website but only for an app.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Government Administration

If you do not use Amazon there is no reason to learn this.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Marketing and Advertising

I love being able to see exactly what links are bringing revenue into our company.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Amazon Pinpoint
Most Helpful Favorable Review
G2 User in Real Estate

This resource is great for collecting information for your apps such as the number of users, returning users, new users, the number and length of sessions, etc.. everything you'd want from a website but only for an app.

Most Helpful Critical Review
G2 User in Government Administration

If you do not use Amazon there is no reason to learn this.

Screenshots

 
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Google Tag Manager
Google Analytics
Amazon Pinpoint
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