Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Tag Manager, Google Analytics, and Adobe Analytics

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
9.0
8.4
Ease of Use
Ease of Use
7.7
7.6
7.0
Ease of Setup
Ease of Setup
7.8
7.8
6.4
Ease of Admin
Ease of Admin
8.2
8.1
7.2
Quality of Support
Quality of Support
6.7
7.3
7.5
Ease of Doing Business With
Ease of Doing Business With
8.0
8.2
7.6
Product Direction (% positive)
Product Direction (% positive)
8.7
8.4
6.9
Meets Requirements
Google Tag Manager
9.2
Google Analytics
9.0
Adobe Analytics
8.4
Ease of Use
Google Tag Manager
7.7
Google Analytics
7.6
Adobe Analytics
7.0
Ease of Setup
Google Tag Manager
7.8
Google Analytics
7.8
Adobe Analytics
6.4
Ease of Admin
Google Tag Manager
8.2
Google Analytics
8.1
Adobe Analytics
7.2
Quality of Support
Google Tag Manager
6.7
Google Analytics
7.3
Adobe Analytics
7.5
Ease of Doing Business With
Google Tag Manager
8.0
Google Analytics
8.2
Adobe Analytics
7.6
Product Direction (% positive)
Google Tag Manager
8.7
Google Analytics
8.4
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Google Analytics
9.0
Adobe Analytics
8.5
Engagement
Google Tag Manager
8.8
Google Analytics
8.7
Adobe Analytics
8.3
Entry and Exit Pages
Google Tag Manager
8.6
Google Analytics
8.7
Adobe Analytics
8.4
Standard Event Tracking
Google Tag Manager
9.1
Google Analytics
8.5
Adobe Analytics
8.3
Custom Event Tracking
Google Tag Manager
8.9
Google Analytics
8.3
Adobe Analytics
8.4
Retention
Google Tag Manager
8.3
Google Analytics
8.3
Adobe Analytics
7.9
Return
Google Tag Manager
8.2
Google Analytics
8.4
Adobe Analytics
7.9
Conversions
Google Tag Manager
9.1
Google Analytics
8.5
Adobe Analytics
8.4
Funnels
Google Tag Manager
8.5
Google Analytics
8.1
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Google Analytics
8.7
Adobe Analytics
8.1
Trending
Google Tag Manager
8.4
Google Analytics
8.5
Adobe Analytics
8.2
Retroactive Reporting
Google Tag Manager
7.8
Google Analytics
8.2
Adobe Analytics
8.0
Segmentation
Google Tag Manager
8.8
Google Analytics
8.4
Adobe Analytics
8.3
Mobile Reporting
Google Tag Manager
8.8
Google Analytics
8.5
Adobe Analytics
7.9
Unification Across Devices
Google Tag Manager
8.6
Google Analytics
8.2
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Tag Manager
8.3
Google Analytics
8.5
Adobe Analytics
8.3
Other
User Data
Google Tag Manager
8.4
Google Analytics
8.4
Adobe Analytics
8.3
Site Search Reporting
Google Tag Manager
8.5
Google Analytics
8.5
Adobe Analytics
8.2
Load Time Monitoring
Google Tag Manager
8.2
Google Analytics
8.3
Adobe Analytics
7.8
Campaign Tracking
Google Tag Manager
9.0
Google Analytics
8.7
Adobe Analytics
8.4
E-Commerce
Google Tag Manager
8.7
Google Analytics
8.4
Adobe Analytics
8.3
Promotional Messages
Google Tag Manager
8.0
Google Analytics
8.0
Adobe Analytics
7.9
Administration Alerts
Google Tag Manager
8.1
Google Analytics
8.2
Adobe Analytics
8.0
Administration
Performance and Reliability
Google Tag Manager
9.0
Google Analytics
8.9
Adobe Analytics
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Google Analytics
8.9
Adobe Analytics
8.3
API / Integrations
Google Tag Manager
8.7
Google Analytics
8.4
Adobe Analytics
7.8
QA Testing
Google Tag Manager
8.6
Google Analytics
8.1
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
60.6%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
27.5%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
11.9%
45.5%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Marketing and Advertising
22.1%
Marketing and Advertising
14.6%
 
Internet
9.7%
Information Technology and Services
6.8%
Retail
6.0%
 
Computer Software
7.3%
Computer Software
6.8%
Financial Services
5.2%
 
Information Technology and Services
7.1%
Internet
6.1%
Information Technology and Services
5.1%
 
Retail
2.4%
Higher Education
3.0%
Internet
4.0%
 
Other
35.4%
Other
55.2%
Other
65.1%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Google Tag Manager
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
1 of 2
2 of 2
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
Google Tag Manager
Google Analytics

Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Tag Manager
No videos provided
Google Analytics
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Google Analytics
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Google Analytics a QuestionContact Google Analytics