Compare Google Tag Manager vs Google Analytics

See this
comparison of Google Tag Manager vs. Google Analytics
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 233 reviews. Google Analytics rates 4.5/5 stars with 3,867 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
9.0
Ease of Use
Ease of Use
7.7
7.7
Ease of Setup
Ease of Setup
7.8
7.8
Ease of Admin
Ease of Admin
8.2
8.1
Quality of Support
Quality of Support
6.7
7.4
Ease of Doing Business With
Ease of Doing Business With
8.0
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
8.4
Meets Requirements
Google Tag Manager
9.2
Google Analytics
9.0
Ease of Use
Google Tag Manager
7.7
Google Analytics
7.7
Ease of Setup
Google Tag Manager
7.8
Google Analytics
7.8
Ease of Admin
Google Tag Manager
8.2
Google Analytics
8.1
Quality of Support
Google Tag Manager
6.7
Google Analytics
7.4
Ease of Doing Business With
Google Tag Manager
8.0
Google Analytics
8.2
Product Direction (% positive)
Google Tag Manager
8.7
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Google Analytics
9.0
Engagement
Google Tag Manager
8.8
Google Analytics
8.7
Entry and Exit Pages
Google Tag Manager
8.6
Google Analytics
8.7
Standard Event Tracking
Google Tag Manager
9.0
Google Analytics
8.5
Custom Event Tracking
Google Tag Manager
8.9
Google Analytics
8.3
Retention
Google Tag Manager
8.3
Google Analytics
8.3
Return
Google Tag Manager
8.2
Google Analytics
8.4
Conversions
Google Tag Manager
9.1
Google Analytics
8.5
Funnels
Google Tag Manager
8.5
Google Analytics
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Google Analytics
8.7
Trending
Google Tag Manager
8.4
Google Analytics
8.5
Retroactive Reporting
Google Tag Manager
7.8
Google Analytics
8.2
Segmentation
Google Tag Manager
8.8
Google Analytics
8.4
Mobile Reporting
Google Tag Manager
8.8
Google Analytics
8.5
Unification Across Devices
Google Tag Manager
8.6
Google Analytics
8.2
Custom Reports and Dashboards
Google Tag Manager
8.3
Google Analytics
8.5
Other
User Data
Google Tag Manager
8.4
Google Analytics
8.4
Site Search Reporting
Google Tag Manager
8.5
Google Analytics
8.5
Load Time Monitoring
Google Tag Manager
8.2
Google Analytics
8.3
Campaign Tracking
Google Tag Manager
9.0
Google Analytics
8.7
E-Commerce
Google Tag Manager
8.7
Google Analytics
8.5
Promotional Messages
Google Tag Manager
8.0
Google Analytics
8.0
Administration Alerts
Google Tag Manager
8.1
Google Analytics
8.2
Administration
API / Integrations
Google Tag Manager
8.7
Google Analytics
8.4
QA Testing
Google Tag Manager
8.6
Google Analytics
8.1
Performance and Reliability
Google Tag Manager
9.0
Google Analytics
8.9
User, Role, and Access Management
Google Tag Manager
9.0
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.3%
11.8%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.8%
Enterprise
13.3%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Marketing and Advertising
21.8%
 
Internet
9.7%
Information Technology and Services
6.8%
 
Information Technology and Services
7.3%
Computer Software
6.7%
 
Computer Software
7.3%
Internet
6.0%
 
Retail
2.4%
Higher Education
2.9%
 
Other
35.3%
Other
55.7%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.7%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.4%
Other
35.3%
Google Analytics
Marketing and Advertising
21.8%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Sports

It is so easy to use. The user friendly UI makes it the best tag management system I've ever used in my career. Not to mention it's integration with DCM.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Google Tag Manager
Most Helpful Favorable Review
G2 User in Sports

It is so easy to use. The user friendly UI makes it the best tag management system I've ever used in my career. Not to mention it's integration with DCM.

Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Google Tag Manager
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