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Compare Google Tag Manager vs Alexa Marketing Stack
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comparison of Google Tag Manager vs. Alexa Marketing Stack
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 232 reviews. Alexa Marketing Stack rates 3.7/5 stars with 16 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
ADVANCED
$149
per month
 
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
Alexa Marketing Stack
ADVANCED
$149per month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.0
Ease of Use
Ease of Use
7.7
8.1
Ease of Setup
Ease of Setup
7.8
8.3
Ease of Admin
Ease of Admin
8.2
8.3
Quality of Support
Quality of Support
6.7
6.7
Ease of Doing Business With
Ease of Doing Business With
8.0
7.7
Product Direction (% positive)
Product Direction (% positive)
8.7
6.4
Meets Requirements
Google Tag Manager
9.2
Alexa Marketing Stack
7.0
Ease of Use
Google Tag Manager
7.7
Alexa Marketing Stack
8.1
Ease of Setup
Google Tag Manager
7.8
Alexa Marketing Stack
8.3
Ease of Admin
Google Tag Manager
8.2
Alexa Marketing Stack
8.3
Quality of Support
Google Tag Manager
6.7
Alexa Marketing Stack
6.7
Ease of Doing Business With
Google Tag Manager
8.0
Alexa Marketing Stack
7.7
Product Direction (% positive)
Google Tag Manager
8.7
Alexa Marketing Stack
6.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
75.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
18.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.4%
6.3%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Alexa Marketing Stack
Small-Business
75.0%
Mid-Market
18.8%
Enterprise
6.3%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Information Technology and Services
21.1%
 
Internet
9.7%
Program Development
10.5%
 
Computer Software
7.3%
Online Media
10.5%
 
Information Technology and Services
7.1%
Internet
10.5%
 
Retail
2.4%
Design
10.5%
 
Other
35.4%
Other
36.8%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Alexa Marketing Stack
Information Technology and Services
21.1%
Program Development
10.5%
Online Media
10.5%
Internet
10.5%
Design
10.5%
Other
36.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Emrah A.
User in E-Learning

I can't trust Alexa because its algorithm is open to manipulation. If i use Alexa Toolbar, my website statistics better than other site which is really good from my website. therefore Alexa must change the algorithm. Alexa insights are not agree with Google...

 
Google Tag Manager
Most Helpful Favorable Review
Vincent M.
User in Marketing and Advertising

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

Most Helpful Critical Review
G2 User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Alexa Marketing Stack
Most Helpful Favorable Review
M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

Most Helpful Critical Review
Emrah A.
User in E-Learning

I can't trust Alexa because its algorithm is open to manipulation. If i use Alexa Toolbar, my website statistics better than other site which is really good from my website. therefore Alexa must change the algorithm. Alexa insights are not agree with Google...

Screenshots

 
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