# Google Search Console vs Siteimprove Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Search Console excels in providing reliable insights into website performance, with users appreciating its ability to track specific URLs and reindex them after changes. This feature is noted for helping boost rankings quickly, making it a valuable tool for SEO efforts.
- **Users say** that Siteimprove stands out for its comprehensive quality monitoring capabilities. Reviewers highlight features like the new republish check and code checker, which allow teams to ensure content is error-free before going live, significantly enhancing workflow efficiency.
- **According to verified reviews** , Google Search Console's user-friendly interface bridges the gap between technical SEO and search performance, making it accessible for users without extensive technical knowledge. This simplicity is a key strength that many find beneficial.
- **Reviewers mention** that Siteimprove is particularly effective for small teams, as it helps them track progress and improvements consistently. Users appreciate how it has become an essential part of their daily routine for monitoring quality enhancements.
- **G2 reviewers highlight** that while Siteimprove offers high-quality support, Google Search Console's support features are perceived as less robust. Users have noted that Siteimprove's customer service is responsive and helpful, which can be a significant advantage for those needing assistance.
- **Users report** that both tools provide solid SEO auditing capabilities, but Google Search Console has a slight edge in performance diagnostics. Reviewers frequently utilize its performance features to analyze keyword rankings and webpage diagnostics, which are crucial for ongoing SEO strategy adjustments.



| | Google Search Console | Siteimprove | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 508 | 432 | 
| **Largest Market Segment** | Small-Business (62.7% of reviews) | Enterprise (48.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Google Search Console

Pros:
- Valuable Insights (28 reviews)
- Data Accuracy (26 reviews)

Cons:
- Data Limitations (10 reviews)
- Data Inaccuracy (9 reviews)

### Siteimprove

Pros:
- Ease of Use (50 reviews)
- Helpful (36 reviews)

Cons:
- Complex Usability (23 reviews)
- Missing Features (17 reviews)

---
## Ratings Comparison
| Rating | Google Search Console | Siteimprove | 
|---|---|---|
  | **Meets Requirements** | 9.1 (427 reviews) | 9.1 (351 reviews) | 
  | **Ease of Use** | 9.1 (437 reviews) | 8.7 (352 reviews) | 
  | **Ease of Setup** | 9.2 (271 reviews) | 8.9 (231 reviews) | 
  | **Ease of Admin** | 9.3 (197 reviews) | 8.8 (230 reviews) | 
  | **Quality of Support** | 7.9 (366 reviews) | 9.2 (330 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (186 reviews) | 9.4 (228 reviews) | 
  | **Product Direction (% positive)** | 9.3 (411 reviews) | 9.0 (341 reviews) | 

---
## Pricing

### Google Search Console

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Siteimprove

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Search Console** | N/A | N/A |
| **Siteimprove** | 8.5/10 | 160 |

#### Metrics

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (122 reviews) | 
| **Engagement** | Not enough data | 8.7 (113 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.6 (113 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (102 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (94 reviews) | 
| **Retention** | Not enough data | 8.4 (100 reviews) | 
| **Return** | Not enough data | 8.3 (97 reviews) | 
| **Conversions** | Not enough data | 8.1 (90 reviews) | 
| **Funnels** | Not enough data | 8.2 (91 reviews) | 

#### Reporting

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.5 (109 reviews) | 
| **Trending** | Not enough data | 8.4 (108 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (50 reviews) | 
| **Segmentation** | Not enough data | 8.4 (98 reviews) | 
| **Mobile Reporting** | Not enough data | 8.2 (100 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (115 reviews) | 

#### Other

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **User Data** | Not enough data | 8.6 (112 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (112 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.6 (106 reviews) | 
| **Campaign Tracking** | Not enough data | 8.3 (86 reviews) | 
| **E-Commerce** | Not enough data | Feature Not Available | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.9 (89 reviews) | 
| **QA Testing** | Not enough data | 8.5 (93 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (133 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (132 reviews) | 

### Digital Governance

| Product | Score | Reviews |
|---|---|---|
| **Google Search Console** | N/A | N/A |
| **Siteimprove** | 8.3/10 | 141 |

#### Monitoring

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Digital Media Monitoring** | Not enough data | 7.4 (45 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.9 (122 reviews) ✓ Verified | 
| **Social Media Monitoring** | Not enough data | 6.5 (40 reviews) | 

#### Administration

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **User, Role, and Access Management ** | Not enough data | 8.7 (129 reviews) ✓ Verified | 
| **Policies and Controls** | Not enough data | 8.9 (125 reviews) ✓ Verified | 
| **Security** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (122 reviews) ✓ Verified | 

#### Standards

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Brand Design Consistency ** | Not enough data | 8.2 (108 reviews) ✓ Verified | 
| **SEO Standards** | Not enough data | 8.6 (111 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (69 reviews) | 
| **Web Accessibility** | Not enough data | 9.1 (89 reviews) ✓ Verified | 

#### Agentic AI - Digital Governance

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Search Console** | 6.9/10 | 385 |
| **Siteimprove** | 6.9/10 | 166 |

#### SEO Auditing & Monitoring

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **SEO Alerting** | 8.3 (321 reviews) | 8.1 (70 reviews) | 
| **SEO Auditing** | 8.5 (324 reviews) | 8.5 (63 reviews) | 
| **SEO Change Tracking** | 8.3 (305 reviews) | 8.1 (62 reviews) | 
| **Technical SEO** | 8.7 (320 reviews) | 8.5 (62 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (22 reviews) | 5.3 (5 reviews) | 
| **Multi-step Planning** | 5.2 (22 reviews) | 5.3 (5 reviews) | 
| **Cross-system Integration** | 6.7 (26 reviews) | 5.7 (5 reviews) | 
| **Adaptive Learning** | 6.0 (20 reviews) | 5.3 (5 reviews) | 
| **Natural Language Interaction** | 5.8 (21 reviews) | 5.0 (5 reviews) | 
| **Proactive Assistance** | 5.6 (21 reviews) | 5.7 (5 reviews) | 
| **Decision Making** | 6.5 (24 reviews) | 5.7 (5 reviews) | 

#### SEO Content & Rankings

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Link Building** | 7.1 (311 reviews) | 7.8 (90 reviews) | 
| **Keyword Research** | 8.1 (336 reviews) | 7.9 (109 reviews) | 
| **SERP Rank Tracking** | 8.2 (324 reviews) | 7.5 (80 reviews) | 
| **Localization** | 7.8 (289 reviews) | 7.3 (66 reviews) | 
| **Content Insights** | 7.8 (291 reviews) | 7.7 (53 reviews) | 

#### SEO Reporting

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Competitor Analysis** | 6.1 (297 reviews) | 7.3 (90 reviews) | 
| **Data Visualization** | 8.1 (306 reviews) | 8.2 (81 reviews) | 
| **Custom Reports** | 7.4 (297 reviews) | 7.8 (85 reviews) | 
| **White Label** | 6.4 (259 reviews) | 7.4 (62 reviews) | 

#### Generative AI

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **AI Text Generation** | 5.5 (179 reviews) | 6.1 (34 reviews) | 
| **AI Text Summarization** | 5.5 (180 reviews) | 6.0 (34 reviews) | 

### Digital Accessibility Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Search Console** | N/A | N/A |
| **Siteimprove** | 8.2/10 | 221 |

#### Monitoring

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Compliance Monitoring** | Not enough data | 8.8 (189 reviews) | 
| **Real-Time Monitoring** | Not enough data | 7.7 (66 reviews) | 
| **Dynamic Crawling** | Not enough data | 8.6 (183 reviews) | 
| **Task Management** | Not enough data | 8.0 (99 reviews) | 

#### Reporting

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Prioritization** | Not enough data | 8.7 (105 reviews) | 
| **Site Comparison** | Not enough data | 7.9 (90 reviews) | 

#### Automation

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Automated Testing** | Not enough data | 8.2 (96 reviews) | 
| **Automated Scan** | Not enough data | 8.6 (101 reviews) | 

#### Functionality

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Automated Regression Testing** | Not enough data | Feature Not Available | 
| **Customizable Testing Tools** | Not enough data | 8.0 (133 reviews) | 
| **Multi-User Testing** | Not enough data | 8.0 (112 reviews) | 
| **Filtering ** | Not enough data | 8.2 (136 reviews) | 
| **Overlay Engine** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Accessibility Platforms

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Google Search Console** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Search Console** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | 

### AI Accessibility Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Search Console** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI-Powered Detection & Analysis - AI Accessibility Tools

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Dynamic Content Change Detection** | Not enough data | Not enough data | 
| **Context-Aware Accessibility Detection** | Not enough data | Not enough data | 
| **Computer Vision for UI Interpretation** | Not enough data | Not enough data | 

#### Automated Remediation & Optimization - AI Accessibility Tools

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Keyboard Navigation Optimization** | Not enough data | Not enough data | 
| **AI-Based ARIA Role & Attribute Correction** | Not enough data | Not enough data | 
| **Automated Alt Text Generation** | Not enough data | Not enough data | 

#### Continuous Monitoring & Compliance - AI Accessibility Tools

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **Regression Detection for Accessibility Issues** | Not enough data | Not enough data | 
| **Automated WCAG & ADA Compliance Alignment** | Not enough data | Not enough data | 
| **Continuous Accessibility Monitoring** | Not enough data | Not enough data | 

#### Integrations & Workflow Enablement - AI Accessibility Tools

| Feature | Google Search Console | Siteimprove | 
|---|---|---|
| **CMS & Web Platform Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools)


**Unique to Siteimprove (6):** [AI Accessibility Tools Software](https://www.g2.com/categories/ai-accessibility-tools), [Digital Governance Software](https://www.g2.com/categories/digital-governance), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Search Console | Siteimprove | 
|---|---|---|
| **Small-Business** | 62.7% | 9.6% | 
| **Mid-Market** | 29.5% | 41.7% | 
| **Enterprise** | 7.8% | 48.7% | 

### By Industry

#### Google Search Console

- **Marketing and Advertising:** 23.7%
- **Information Technology and Services:** 13.4%
- **Computer Software:** 9.7%
- **Financial Services:** 2.4%
- **Education Management:** 2.0%
- **Internet:** 2.0%
- **Health, Wellness and Fitness:** 1.8%
- **Construction:** 1.8%
- **Leisure, Travel & Tourism:** 1.8%
- **Computer & Network Security:** 1.6%
- **Other:** 39.6%

#### Siteimprove

- **Higher Education:** 30.8%
- **Education Management:** 9.3%
- **Financial Services:** 6.5%
- **Government Administration:** 6.1%
- **Information Technology and Services:** 4.9%
- **Hospital & Health Care:** 4.9%
- **Banking:** 3.7%
- **Legal Services:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Insurance:** 2.1%
- **Other:** 26.6%

---
## Alternatives

### Alternatives to Google Search Console

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1567 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (703 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (820 reviews)
- [Bing Webmaster Tools](https://www.g2.com/products/bing-webmaster-tools/reviews) — 4.3/5 stars (42 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (780 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)

### Alternatives to Siteimprove

- [Silktide](https://www.g2.com/products/silktide/reviews) — 4.8/5 stars (283 reviews)
- [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews) — 4.5/5 stars (157 reviews)
- [accessiBe](https://www.g2.com/products/accessibe/reviews) — 4.7/5 stars (1558 reviews)
- [Crownpeak DQM](https://www.g2.com/products/crownpeak-dqm/reviews) — 4.3/5 stars (46 reviews)
- [Level Access Accessibility Platform](https://www.g2.com/products/level-access-accessibility-platform/reviews) — 4.5/5 stars (225 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [BrowserStack](https://www.g2.com/products/browserstack/reviews) — 4.4/5 stars (3331 reviews)
- [UserWay](https://www.g2.com/products/userway/reviews) — 4.8/5 stars (652 reviews)
- [DubBot](https://www.g2.com/products/dubbot/reviews) — 4.9/5 stars (108 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6846 reviews)

---
## Top Discussions

### Google Search Console

- Title: [What is Google Search Console used for?](https://www.g2.com/discussions/what-is-google-search-console-used-for) — 4 comments
  > **Top comment:** "Monitor insights of websites they have hosted."
- Title: [What is Google Search Console discover?](https://www.g2.com/discussions/what-is-google-search-console-discover) — 4 comments, 2 upvotes
  > **Top comment:** "Google Search Console Discover is a feature within Google Search Console that provides website owners and administrators with insights and data related to..."
- Title: [Does Google Search Console use cookies?](https://www.g2.com/discussions/does-google-search-console-use-cookies) — 3 comments, 1 upvote
  > **Top comment:** "no"
- Title: [How do I use the Google console?](https://www.g2.com/discussions/how-do-i-use-the-google-console) — 3 comments, 1 upvote
  > **Top comment:** "Extremely helpful to see how you should go about optimizing your pages for added visibility on gOOGLE sEARCH"
- Title: [What is Google Search console in SEO?](https://www.g2.com/discussions/what-is-google-search-console-in-seo) — 3 comments
  > **Top comment:** "Google Search Console is now Google Webmaster that is offered by Google that helps you in indexing your website on Google. With the Google Search console you..."

### Siteimprove

- Title: [I want to explore additional modules features like Analytics, Ads and Performance](https://www.g2.com/discussions/31792-i-want-to-explore-additional-modules-features-like-analytics-ads-and-performance) — 3 comments, 1 upvote
  > **Top comment:** "Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need."
- Title: [Similar to Siteimprove?](https://www.g2.com/discussions/similar-to-siteimprove) — 2 comments, 1 upvote
  > **Top comment:** "DubBot is a company that offers web governance software (https://dubbot.com/), but I don't know much about them. I've seen them popup on a few listserves.  I..."
- Title: [How many users can I have?](https://www.g2.com/discussions/faq-page-for-g2-crowd) — 2 comments, 1 upvote
  > **Top comment:** "At my org, we have five users, but there is the option to add more, so I add and remove users at will. "
- Title: [Is Siteimprove free?](https://www.g2.com/discussions/is-siteimprove-free) — 1 comment
  > **Top comment:** "No"
- Title: [How much does Siteimprove cost?](https://www.g2.com/discussions/how-much-does-siteimprove-cost) — 1 comment
  > **Top comment:** "Way too much.  $5,000+ for just 500 urls scanned.  Don't join - got into a deceptive 90-day contract renewal period that trapped us for a whole year.  Tried..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-search-console-vs-siteimprove)