Compare Google My Business and Yext 
At a Glance
Market Segments
Small-Business (73.2% of reviews)
Enterprise (39.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google My Business
Star Rating
(388)4.6 out of 5
Market Segments
Small-Business (73.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google My BusinessYext
Star Rating
(1,091)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Yext excels in managing multiple online platforms from a single interface, making it easier for businesses to streamline their listings. Users appreciate the ability to pull all business profiles into one place, which simplifies the management process significantly.
- Users say that Google My Business offers exceptional visibility for businesses, with many noting its effectiveness in communicating hours and other essential information to the public. This feature is particularly beneficial for small businesses looking to enhance their local SEO presence.
- Reviewers mention that Yext provides a robust scheduling feature, allowing users to preplan and set up postings well in advance. This capability is especially useful for businesses with multiple locations that require tailored content for different audiences.
- According to verified reviews, Google My Business is praised for its user-friendly interface, which many find clean and easy to navigate. This simplicity is a significant advantage for users who may not be tech-savvy and need a straightforward solution for setting up business listings.
- G2 reviewers highlight that Yext's quality of support stands out, with many users expressing satisfaction with the assistance they receive. This support can be crucial for businesses that need help navigating the complexities of local SEO and online presence management.
- Users report that while Google My Business has a slightly higher ease of use rating, Yext still offers a competitive experience, particularly for enterprises. However, some users feel that Yext could improve in matching specific workflow needs, indicating room for enhancement in customization options.
Pricing
Entry-Level Pricing
Google My Business
No pricing availableYext
No pricing availableFree Trial
Google My Business
No trial information availableYext
Free Trial is available
Ratings
Meets Requirements
9.0
258
8.8
828
Ease of Use
9.0
259
8.5
848
Ease of Setup
8.8
142
8.4
626
Ease of Admin
8.7
127
8.5
410
Quality of Support
7.2
226
8.5
777
Has the product been a good partner in doing business?
8.2
114
8.7
410
Product Direction (% positive)
8.8
239
8.3
801
Features by Category
Content
Not enough data
8.0
117
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
107
Not enough data
7.8
111
Not enough data
8.0
114
Not enough data
8.0
115
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.6
112
Platform
Not enough data
7.8
112
Not enough data
8.1
117
Not enough data
7.9
113
Not enough data
8.4
122
Not enough data
8.3
117
Not enough data
7.8
103
Not enough data
8.1
125
Not enough data
8.0
110
Agentic AI - Web Content Management
Not enough data
5.2
17
Not enough data
6.1
17
Monitoring
Not enough data
7.3
25
Not enough data
8.0
27
Not enough data
7.9
28
Administration
Not enough data
7.7
30
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
7.1
8
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.5
28
Content Discovery
Not enough data
8.7
30
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Business Tools
Not enough data
8.6
97
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
82
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
108
Not enough data
8.6
88
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.5
11
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
Not enough data
5.3
12
Not enough data
5.6
12
Targeting
Not enough data
5.6
12
Not enough data
5.7
12
Triggered Content
Not enough data
5.8
12
Not enough data
5.6
12
Not enough data
5.6
12
Personalized Content
Not enough data
5.3
12
Not enough data
5.4
12
Not enough data
5.4
12
Agentic AI - Personalization Engines
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
5.0
6
Listing Management
Not enough data
8.9
230
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.6
232
|
Verified
Performance
Not enough data
8.5
239
|
Verified
Not enough data
8.3
239
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
77
Not enough data
8.1
75
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
80
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
77
Not enough data
7.8
60
Not enough data
8.2
75
Not enough data
8.1
72
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
8.4
156
8.0
129
Feature Not Available
8.8
150
|
Verified
9.3
182
|
Verified
8.7
159
|
Verified
8.8
175
8.7
134
|
Verified
8.2
162
7.2
108
|
Verified
8.9
177
|
Verified
8.2
151
|
Verified
SEO Auditing & Monitoring
Not enough data
6.3
17
Not enough data
6.8
20
Not enough data
6.6
17
Not enough data
5.7
15
Agentic AI - SEO Tools
Not enough data
6.1
12
Not enough data
6.4
12
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
5.4
12
Not enough data
6.0
12
SEO Content & Rankings
Not enough data
5.7
29
Not enough data
6.1
31
Not enough data
5.8
29
Not enough data
6.6
16
Not enough data
6.5
14
SEO Reporting
Not enough data
5.6
29
Not enough data
6.4
16
Not enough data
6.5
16
Not enough data
6.3
14
Generative AI
Not enough data
6.8
16
Not enough data
5.8
12
Content & Collaboration
Not enough data
8.0(won by default)
97
Not enough data
8.1(won by default)
93
Not enough data
7.8(won by default)
89
Not enough data
7.8(won by default)
92
Not enough data
8.1(won by default)
100
Not enough data
8.0(won by default)
90
Social Management
Not enough data
7.9(won by default)
145
Not enough data
8.4(won by default)
151
Not enough data
8.0(won by default)
142
Not enough data
8.1(won by default)
146
Not enough data
7.4(won by default)
129
Not enough data
7.7(won by default)
99
Not enough data
7.8(won by default)
101
Agentic AI - Social Media Management
Not enough data
6.9(won by default)
22
Not enough data
7.3(won by default)
22
Not enough data
7.1(won by default)
22
Not enough data
7.2(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.1(won by default)
21
Not enough data
7.3(won by default)
21
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
7.7
29
Not enough data
7.5
29
Not enough data
7.8
31
Not enough data
7.5
25
Product Discovery
Not enough data
7.7
30
Not enough data
7.6
28
Not enough data
7.9
28
Not enough data
7.2
23
Not enough data
8.0
29
Integration
Not enough data
7.9
26
Not enough data
7.2
24
Not enough data
7.3
22
Page Customization
Not enough data
7.0
41
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
43
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
36
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
4.5
7
Not enough data
4.8
7
Segment Trending
Not enough data
5.2
8
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.8
7
Analysis
Not enough data
6.5
9
Not enough data
6.3
9
Not enough data
5.6
8
Platform
Not enough data
6.9
7
Not enough data
6.9
8
Not enough data
5.5
7
Not enough data
6.5
8
Not enough data
6.2
7
Not enough data
6.7
7
Agentic AI - Market Intelligence
Not enough data
5.5
7
Not enough data
6.3
8
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
AI Visibility & Tracking
Not enough data
6.2
7
Not enough data
6.7
8
Sentiment & Brand Analysis
Not enough data
7.5
8
Not enough data
6.5
8
Competitive Benchmarking
Not enough data
6.2
7
Not enough data
6.7
8
AI Content Optimization
Not enough data
6.4
7
Not enough data
6.7
8
Reporting & Alerts
Not enough data
6.7
8
Not enough data
6.7
8
Consumer Intelligence
Not enough data
8.4
196
Not enough data
7.6
176
|
Verified
Not enough data
8.1
183
|
Verified
Reporting
Not enough data
7.0
125
Not enough data
7.7
152
|
Verified
Not enough data
8.5
206
|
Verified
Media Monitoring
Not enough data
7.6
153
Not enough data
7.4
137
Not enough data
7.7
133
In-House Management
Not enough data
7.1
120
Not enough data
7.5
134
|
Verified
Generative AI
Not enough data
6.9
87
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.2
30
Not enough data
7.3
30
Not enough data
7.2
29
Not enough data
7.3
30
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google My Business and Yext are categorized as Local SEO
Unique Categories
Google My Business has no unique categories
Yext is categorized as Multi-Location Marketing Platforms, Store Locator, Local Listing Management, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Market Intelligence, Online Reputation Management, Social Media Management, SEO Tools, Enterprise Search Software, Web Content Management, Answer Engine Optimization (AEO), Knowledge Base, Digital Communications Governance, E-Commerce Search, and Personalization Engines
Reviews
Reviewers' Company Size
Google My Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.4%
Information Technology and Services
4.7%
Computer Software
4.7%
Logistics and Supply Chain
3.6%
Hospital & Health Care
3.3%
Other
56.2%
Financial Services
18.4%
Hospital & Health Care
8.8%
Marketing and Advertising
7.7%
Insurance
7.3%
Retail
7.1%
Other
50.7%
Discussions
No way I would say a bad word about Google
5 Comments
SD
very professional and co-operative. He came on time and did not hurry for another call. He wanted my home to be properly secure hence did spray from each...Read more
Does Google My Business Help SEO?
3 Comments
JK
Yes, it helps SEO. GMB analytics (monthly and weekly) are also helpful.Read more
What is Google My Business used for?
2 Comments
RO
Google My Business is used primarily to help businesses grow their online presence and connect with customers. It provides businesses with a profile page...Read more
What does Yext do?
3 Comments
DC
Collects and organize content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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