Link copied to clipboard # Google My Business vs Yext Comparison - What are their main differences? Share [ Export ](/compare/google-my-business/yext/export.csv) Google My BusinessYext[+ Add Product](#) Pricing **Google My Business** No pricing available **Yext** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Google My Business** 1 monthFaster Based on 93 responses **Yext** 2 months Based on 97 responses Return on Investment **Google My Business** 7 months4 months sooner Based on 69 responses **Yext** 11 months Based on 84 responses Perceived Cost **Google My Business** $$$$$ **Yext** $$$$$ Average Discount **Google My Business** 19%7% more **Yext** 12% ![Google My Business](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_875175039c275eab2eed735a56ad8cee/google-my-business.jpeg "Google My Business") ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Google My Business** [ Ease of Use (5) ](https://www.g2.com/products/google-my-business/reviews?filters%5Bsentiment_snippet%5D=1068092&qs=pros-and-cons#reviews)[ Review Management (3) ](https://www.g2.com/products/google-my-business/reviews?filters%5Bsentiment_snippet%5D=2223227&qs=pros-and-cons#reviews)[ Delayed Updates (3) ](https://www.g2.com/products/google-my-business/reviews?filters%5Bsentiment_snippet%5D=2223319&qs=pros-and-cons#reviews)[ Reporting Issues (3) ](https://www.g2.com/products/google-my-business/reviews?filters%5Bsentiment_snippet%5D=2223238&qs=pros-and-cons#reviews) **Yext** [ Ease of Use (360) ](https://www.g2.com/products/yext/reviews?filters%5Bsentiment_snippet%5D=1936276&qs=pros-and-cons#reviews)[ Helpful (199) ](https://www.g2.com/products/yext/reviews?filters%5Bsentiment_snippet%5D=1935111&qs=pros-and-cons#reviews)[ Complex Usability (99) ](https://www.g2.com/products/yext/reviews?filters%5Bsentiment_snippet%5D=2114668&qs=pros-and-cons#reviews)[ Learning Curve (83) ](https://www.g2.com/products/yext/reviews?filters%5Bsentiment_snippet%5D=1936302&qs=pros-and-cons#reviews) Integrations **Google My Business** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_203d09ea298c17544716f2d59f6f1229/google-authenticator.jpg "Product Avatar Image") Google Authenticator ](https://www.g2.com/products/google-authenticator/reviews)[ View all ](https://www.g2.com/products/google-my-business/integrations) **Yext** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_81d19879afcddf6f601b339decbd9e47/amplience.png "Product Avatar Image") Amplience ](https://www.g2.com/products/amplience/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d28109f8aedac2027300d9a6bdce13cb/broadly.jpg "Product Avatar Image") Broadly ](https://www.g2.com/products/broadly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ View all ](https://www.g2.com/products/yext/integrations) Screenshots **Google My Business** No screenshot available **Yext** ![Yext screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1481450/Screenshot-2026-06-11-at-3%282%29.00.36-PM.png) **Ratings** from reviews Meets Requirements **Google My Business** 9.0 9.0265 **Yext** 8.8 8.8854 Ease of Use **Google My Business** 9.0 9.0266 **Yext** 8.5 8.5874 Ease of Setup **Google My Business** 8.8 8.8149 **Yext** 8.3 8.3649 Ease of Admin **Google My Business** 8.7 8.7129 **Yext** 8.5 8.5410 Quality of Support **Google My Business** 7.1 7.1232 **Yext** 8.5 8.5803 Has the product been a good partner in doing business? **Google My Business** 8.2 8.2116 **Yext** 8.7 8.7410 Product Direction (% positive) **Google My Business** 8.8 8.8245 **Yext** 8.2 8.2816 **Features** ratings from reviews Local SEO 8.7 216 8.4 172 Enterprise Search Software Not enough data 8.7 27 SEO Tools Not enough data 6.5 63 Store Locator Not enough data 8.1 119 Social Media Management Not enough data 7.9 169 Knowledge Base Not enough data 8.2 107 Local Listing Management Not enough data 8.6 286 Digital Governance Not enough data 8.3 34 Landing Page Builders Not enough data 7.3 47 Digital Communications Governance Not enough data 9.4 15 Online Reputation Management Not enough data 7.6 246 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 73.4% Mid-Market(51-1000 emp.) 21.6% Enterprise(\> 1000 emp.) 4.9% Small-Business(50 or fewer emp.) 73.4% Mid-Market(51-1000 emp.) 21.6% Enterprise(\> 1000 emp.) 4.9% Small-Business(50 or fewer emp.) 29.4% Mid-Market(51-1000 emp.) 31.2% Enterprise(\> 1000 emp.) 39.4% Small-Business(50 or fewer emp.) 29.4% Mid-Market(51-1000 emp.) 31.2% Enterprise(\> 1000 emp.) 39.4% **Reviewers' Industry** [![Google My Business](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_875175039c275eab2eed735a56ad8cee/google-my-business.jpeg "Google My Business")](https://www.g2.com/products/google-my-business/reviews) Google My Business Marketing and Advertising 27.7% Information Technology and Services 4.6% Computer Software 4.6% Logistics and Supply Chain 3.5% Hospital & Health Care 3.3% Other 56.3% [![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")](https://www.g2.com/products/yext/reviews) Yext Financial Services 18.1% Hospital & Health Care 8.6% Insurance 7.5% Marketing and Advertising 7.4% Retail 7.0% Other 51.4% Alternatives **Google My Business Alternatives** ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation") [ Reputation ](/products/reputation/reviews) ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking") [ SE Ranking ](/products/se-ranking/reviews) **Yext Alternatives** ![SOCi](https://images.g2crowd.com/uploads/product/hd_favicon/75e4c84354a52cc911139badfdcfe772/soci.SVG "SOCi") [ SOCi ](/products/soci/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Uberall](https://images.g2crowd.com/uploads/product/hd_favicon/649ca9d5984ac6690f36227efaa894ed/uberall-2024-01-10.svg "Uberall") [ Uberall ](/products/uberall-2024-01-10/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ## Google My Business vs Yext FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Yext vs Google My Business? Google My Business stands out for its higher reviewer rating and ease of use, while Yext is favored for centralized management and support. | [Yext](https://www.g2.com/products/yext/reviews) | [Google My Business](https://www.g2.com/products/google-my-business/reviews) | | --- | --- | | 4.4/5 (1,124 reviews) | 4.6/5 (393 reviews) | | Small-Business | Small-Business | | 8.3 | 8.8 | | 8.5 | 7.1 | | Centralized Management (183 mentions) | Ease of Use (5 mentions) | ### How do the pricing models of Yext and Google My Business compare? Google My Business is considered the stronger value due to its higher satisfaction on price and cost-related dimensions. - **Yext:** In recent reviews, several reviewers cite concerns about annual price increases and high costs, especially for small businesses. - **Google My Business:** Reviewers consistently highlight that it is free to use and delivers strong value for local visibility and SEO. - **Switching reasons:** Reviewers mention switching from Yext to Google My Business to avoid high costs and gain direct control over listings without ongoing fees. ### What are the best alternatives to Yext and Google My Business? The top 3 alternatives to Yext and Google My Business are SOCi, Birdeye, and Uberall. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Yext](https://www.g2.com/products/yext/reviews) | 4.4/5 (1,124 reviews) | Small-Business | Reviewers cite high cost and annual price increases | Centralized Management (183 mentions) | | [Google My Business](https://www.g2.com/products/google-my-business/reviews) | 4.6/5 (393 reviews) | Small-Business | Free to use, strong value for local SEO | Ease of Use (5 mentions) | | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5 (4,673 reviews) | Small-Business | — | — | | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4,205 reviews) | Small-Business | — | — | | [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) | 4.4/5 (237 reviews) | Mid-Market | — | — | ### Which AI Marketing Agents features should I prioritize when comparing Yext and Google My Business? Buyers should prioritize centralized management, review management, ease of use, integrations, and analytics when comparing Yext and Google My Business. - **Centralized Management:** Yext (183 all-time mentions), Google My Business (2 mentions) - **Review Management:** Yext (148 mentions), Google My Business (3 mentions) - **Ease of Use:** Yext (8.5/10, 352 mentions), Google My Business (9.0/10, 5 mentions) - **Integrations:** Yext (100 mentions for easy integrations), Google My Business (integration with Google Ads, 13 mentions) - **Analytics:** Yext reviewers highlight robust analytics and custom reporting; Google My Business reviewers note built-in statistics and insights ### What are the pros and cons of Yext vs Google My Business? Yext's headline strength is centralized management, while Google My Business excels in ease of use and value. - **Yext strengths:** Centralized management (183 mentions), review management (148 mentions), helpful support (178 mentions), easy setup (144 mentions), robust analytics and reporting. - **Yext trade-offs:** Complex usability (99 mentions), learning curve (81 mentions), high cost and annual price increases, navigation challenges, and support responsiveness issues. - **Google My Business strengths:** Ease of use (5 mentions), free to use, strong value for local SEO, centralized platform, review management, and multi-platform support. - **Google My Business trade-offs:** Delayed updates (3 mentions), reporting issues (3 mentions), review inaccuracy (3 mentions), limited analytics customization, and support challenges. ### Is Yext or Google My Business better for small businesses? Google My Business is the better fit for small businesses, supported by its free pricing and strong small-business reviewer sentiment. - **Yext:** Largest segment is Small-Business; reviewers appreciate centralized management but cite high costs as a barrier for small businesses. - **Google My Business:** Largest segment is Small-Business; reviewers consistently highlight its free access, ease of use, and strong value for local visibility and SEO. ### Which AI Marketing Agents platform has better integrations? Yext is favored for integrations, with more reviewer-cited integration options and higher mention counts. - **Yext:** Integrates with Facebook (48 mentions), Google My Business (17 mentions), and Data Studio; 100+ reviews mention easy integrations. - **Google My Business:** Integrates with Google Ads (13 mentions); reviewers note integration with G-Suite and Google products. ### How do Yext and Google My Business compare on customer support? Yext scores higher on Quality of Support, with a 1.4-point advantage over Google My Business (8.5 vs 7.1). - **Yext:** 178 all-time mentions for customer support; reviewers highlight helpful and timely support, though some cite slow responses and challenges with contract discussions. - **Google My Business:** Reviewers frequently mention difficulty reaching support, slow response times, and challenges resolving verification or review disputes. ### Which is easier to implement, Yext or Google My Business? Google My Business has a slight edge in Ease of Setup, scoring 8.8 versus Yext's 8.3, which is below the materiality threshold for a clear winner. - **Yext:** Reviewers describe setup as generally easy and straightforward, with many citing quick onboarding but some noting navigation complexity. - **Google My Business:** Reviewers consistently report easy setup, especially for single locations, but mention that verification and multi-location setup can be time-consuming. ### Which product has better Google My Business? Google My Business is the top-rated product for the Google My Business feature, with higher reviewer satisfaction and more direct mentions. - **Yext:** Offers integration with Google My Business (17 mentions), supports centralized review management, and enables bulk updates to Google listings. - **Google My Business:** 9.0/10 Meets Requirements score, 5 all-time mentions for ease of use, and is consistently cited for its effectiveness in managing business profiles, reviews, and local SEO.