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Compare Google Marketing Platform and Simpli.fi 
At a Glance
Market Segments
Mid-Market (48.5% of reviews)
Small-Business (59.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Google Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSimpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansGoogle Marketing Platform vs Simpli.fi
When assessing the two solutions, reviewers found Simpli.fi easier to use, set up, and administer. Reviewers also preferred doing business with Simpli.fi overall.
- Reviewers felt that Simpli.fi meets the needs of their business better than Google Marketing Platform.
- When comparing quality of ongoing product support, reviewers felt that Simpli.fi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Simpli.fi over Google Marketing Platform.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableSimpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
Google Marketing Platform
No trial information availableSimpli.fi
No trial information availableRatings
Meets Requirements
8.5
248
8.8
131
Ease of Use
7.9
247
8.8
131
Ease of Setup
7.3
128
8.9
86
Ease of Admin
7.7
119
8.9
75
Quality of Support
6.9
226
9.4
132
Has the product been a good partner in doing business?
7.6
120
9.1
81
Product Direction (% positive)
8.0
245
9.2
128
Features by Category
Channel Functionality
8.5
167
8.9
94
Platform Interoperability
7.2
10
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.6
103
|
Verified
8.1
177
|
Verified
8.6
100
|
Verified
8.3
156
|
Verified
8.7
101
|
Verified
7.7
150
|
Verified
7.8
83
|
Verified
7.9
154
|
Verified
8.0
83
|
Verified
7.8
142
|
Verified
8.5
93
|
Verified
7.6
129
|
Verified
8.4
84
|
Verified
8.4
73
9.0
95
|
Verified
8.1
69
9.0
101
|
Verified
7.7
149
|
Verified
8.5
84
|
Verified
7.9
141
|
Verified
8.4
74
|
Verified
7.0
39
8.8
78
|
Verified
7.6
94
|
Verified
8.6
73
|
Verified
Targeting
8.5
160
|
Verified
9.1
105
|
Verified
8.4
150
|
Verified
9.3
105
|
Verified
8.2
150
|
Verified
9.4
105
|
Verified
8.1
69
8.9
97
|
Verified
Platform
8.0
55
7.9
83
|
Verified
8.1
164
|
Verified
7.8
98
|
Verified
8.3
159
|
Verified
8.9
94
|
Verified
8.4
169
|
Verified
8.8
100
|
Verified
8.4
145
|
Verified
8.8
79
|
Verified
7.6
152
|
Verified
8.3
88
|
Verified
7.9
152
|
Verified
8.5
85
|
Verified
8.1
117
|
Verified
8.4
66
7.7
136
|
Verified
Feature Not Available
Data Integration
Not enough data
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
Feature Not Available
Mobile Functionality
7.7
119
9.1
59
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.6
103
|
Verified
8.1
177
|
Verified
8.6
100
|
Verified
8.3
156
|
Verified
8.7
101
|
Verified
7.7
150
|
Verified
7.8
83
|
Verified
7.9
154
|
Verified
8.0
83
|
Verified
7.8
142
|
Verified
8.5
93
|
Verified
7.6
129
|
Verified
8.4
84
|
Verified
8.4
73
9.0
95
|
Verified
8.1
69
9.0
101
|
Verified
7.7
149
|
Verified
8.5
84
|
Verified
7.9
141
|
Verified
8.4
74
|
Verified
7.0
39
8.8
78
|
Verified
7.6
94
|
Verified
8.6
73
|
Verified
Targeting
8.5
160
|
Verified
9.1
105
|
Verified
8.4
150
|
Verified
9.3
105
|
Verified
8.2
150
|
Verified
9.4
105
|
Verified
8.1
69
8.9
97
|
Verified
Mobile
7.7
112
8.9
57
7.0
39
8.8
78
|
Verified
7.6
94
|
Verified
8.6
73
|
Verified
Platform
8.0
55
7.9
83
|
Verified
8.1
164
|
Verified
7.8
98
|
Verified
8.3
159
|
Verified
8.9
94
|
Verified
8.4
169
|
Verified
8.8
100
|
Verified
8.4
145
|
Verified
8.8
79
|
Verified
7.6
152
|
Verified
8.3
88
|
Verified
7.9
152
|
Verified
8.5
85
|
Verified
8.1
117
|
Verified
8.4
66
7.7
136
|
Verified
Feature Not Available
Platform Interoperability
7.8
6
8.7
20
Video Functionality
7.9
99
9.2
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.6
103
|
Verified
8.1
177
|
Verified
8.6
100
|
Verified
8.3
156
|
Verified
8.7
101
|
Verified
7.7
150
|
Verified
7.8
83
|
Verified
7.9
154
|
Verified
8.0
83
|
Verified
7.8
142
|
Verified
8.5
93
|
Verified
7.6
129
|
Verified
8.4
84
|
Verified
8.4
73
9.0
95
|
Verified
8.1
69
9.0
101
|
Verified
7.7
149
|
Verified
8.5
84
|
Verified
7.9
141
|
Verified
8.4
74
|
Verified
7.0
39
8.8
78
|
Verified
7.6
94
|
Verified
8.6
73
|
Verified
Targeting
8.5
160
|
Verified
9.1
105
|
Verified
8.4
150
|
Verified
9.3
105
|
Verified
8.2
150
|
Verified
9.4
105
|
Verified
8.1
69
8.9
97
|
Verified
Platform
8.0
55
7.9
83
|
Verified
8.1
164
|
Verified
7.8
98
|
Verified
8.3
159
|
Verified
8.9
94
|
Verified
8.4
169
|
Verified
8.8
100
|
Verified
8.4
145
|
Verified
8.8
79
|
Verified
7.6
152
|
Verified
8.3
88
|
Verified
7.9
152
|
Verified
8.5
85
|
Verified
8.1
117
|
Verified
8.4
66
7.7
136
|
Verified
Feature Not Available
Platform Interoperability
Not enough data
8.7(won by default)
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.5(won by default)
10
Campaign Management
8.3
181
|
Verified
8.6(won by 0.3)
103
|
Verified
8.1
177
|
Verified
8.6(won by 0.5)
100
|
Verified
8.3
156
|
Verified
8.7(won by 0.4)
101
|
Verified
7.7
150
|
Verified
7.8(won by 0.1)
83
|
Verified
7.9
154
|
Verified
8.0(won by 0.1)
83
|
Verified
7.8
142
|
Verified
8.5(won by 0.7)
93
|
Verified
7.6
129
|
Verified
8.4(won by 0.8)
84
|
Verified
8.4
73
9.0(won by 0.6)
95
|
Verified
8.1
69
9.0(won by 0.9)
101
|
Verified
7.7
149
|
Verified
8.5(won by 0.8)
84
|
Verified
7.9
141
|
Verified
8.4(won by 0.5)
74
|
Verified
7.0
39
8.8(won by 1.8)
78
|
Verified
7.6
94
|
Verified
8.6(won by 1.0)
73
|
Verified
Targeting
8.5
160
|
Verified
9.1(won by 0.6)
105
|
Verified
8.4
150
|
Verified
9.3(won by 0.9)
105
|
Verified
8.2
150
|
Verified
9.4(won by 1.2)
105
|
Verified
8.1
69
8.9(won by 0.8)
97
|
Verified
Platform
8.0(won by 0.1)
55
7.9
83
|
Verified
8.1(won by 0.3)
164
|
Verified
7.8
98
|
Verified
8.3
159
|
Verified
8.9(won by 0.6)
94
|
Verified
8.4
169
|
Verified
8.8(won by 0.4)
100
|
Verified
8.4
145
|
Verified
8.8(won by 0.4)
79
|
Verified
7.6
152
|
Verified
8.3(won by 0.7)
88
|
Verified
7.9
152
|
Verified
8.5(won by 0.6)
85
|
Verified
8.1
117
|
Verified
8.4(won by 0.3)
66
7.7(won by default)
136
|
Verified
Feature Not Available
Demand Side Platforms
Not enough data
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.6
103
|
Verified
8.1
177
|
Verified
8.6
100
|
Verified
8.3
156
|
Verified
8.7
101
|
Verified
7.7
150
|
Verified
7.8
83
|
Verified
7.9
154
|
Verified
8.0
83
|
Verified
7.8
142
|
Verified
8.5
93
|
Verified
7.6
129
|
Verified
8.4
84
|
Verified
8.4
73
9.0
95
|
Verified
8.1
69
9.0
101
|
Verified
7.7
149
|
Verified
8.5
84
|
Verified
7.9
141
|
Verified
8.4
74
|
Verified
7.0
39
8.8
78
|
Verified
7.6
94
|
Verified
8.6
73
|
Verified
Targeting
8.5
160
|
Verified
9.1
105
|
Verified
8.4
150
|
Verified
9.3
105
|
Verified
8.2
150
|
Verified
9.4
105
|
Verified
8.1
69
8.9
97
|
Verified
Demand Side Platforms
8.2
44
|
Verified
8.2
47
|
Verified
7.5
49
|
Verified
7.9
46
|
Verified
7.6
49
|
Verified
8.6
48
|
Verified
Platform
8.0
55
7.9
83
|
Verified
8.1
164
|
Verified
7.8
98
|
Verified
8.3
159
|
Verified
8.9
94
|
Verified
8.4
169
|
Verified
8.8
100
|
Verified
8.4
145
|
Verified
8.8
79
|
Verified
7.6
152
|
Verified
8.3
88
|
Verified
7.9
152
|
Verified
8.5
85
|
Verified
8.1
117
|
Verified
8.4
66
7.7
136
|
Verified
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
12
Not enough data
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Simpli.fi are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
Simpli.fi is categorized as Data Management Platform (DMP), Native Advertising, Social Media Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is Simpli fi?
1 Comment
Official Response from Simpli.fi
Simpli.fi is a leading advertising automation platform that provides programmatic advertising and workflow software solutions, serving over 1,500 agencies,...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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