Introducing G2.ai, the future of software buying.Try now
Compare Google Marketing Platform and Optmyzr 
Featured Products
At a Glance
Market Segments
Mid-Market (48.5% of reviews)
Small-Business (77.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $209.00 Per Month
Google Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformOptmyzr
Star Rating
(122)4.6 out of 5
Market Segments
Small-Business (77.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $209.00 Per Month
Browse all 3 pricing plansGoogle Marketing Platform vs Optmyzr
When assessing the two solutions, reviewers found Optmyzr easier to use, set up, and administer. Reviewers also preferred doing business with Optmyzr overall.
- Reviewers felt that Optmyzr meets the needs of their business better than Google Marketing Platform.
- When comparing quality of ongoing product support, reviewers felt that Optmyzr is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optmyzr over Google Marketing Platform.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableOptmyzr
Essential
Starting at $209.00
Per Month
Essentials is perfect for small teams or in-house marketers who want powerful PPC tools without the agency-level complexity. Get all the core features you need to audit, optimize, and report with ease.
- Keyword, Search Query, Ad Optimizations
- PMax Optimizations and Insights
- Account Audits and Performance Reports
Free Trial
Google Marketing Platform
No trial information availableOptmyzr
Free Trial is available
Ratings
Meets Requirements
8.5
248
9.0
94
Ease of Use
7.9
247
8.5
94
Ease of Setup
7.3
128
8.8
66
Ease of Admin
7.7
119
9.1
66
Quality of Support
6.9
226
9.6
94
Has the product been a good partner in doing business?
7.6
120
9.6
66
Product Direction (% positive)
8.0
245
9.5
94
Features by Category
Channel Functionality
8.5
167
Not enough data
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.2
46
8.1
177
|
Verified
9.4
43
8.3
156
|
Verified
8.4
28
7.7
150
|
Verified
9.0
35
7.9
154
|
Verified
8.7
23
7.8
142
|
Verified
9.4
17
7.6
129
|
Verified
8.3
13
8.4
73
8.4
16
8.1
69
9.2
35
7.7
149
|
Verified
8.7
37
7.9
141
|
Verified
7.8
12
7.0
39
8.0
9
7.6
94
|
Verified
8.7
10
Targeting
8.5
160
|
Verified
8.8
37
8.4
150
|
Verified
8.5
25
8.2
150
|
Verified
9.2
36
8.1
69
8.6
23
Platform
8.0
55
8.3
20
8.1
164
|
Verified
8.7
42
8.3
159
|
Verified
9.2
41
8.4
169
|
Verified
9.4
44
8.4
145
|
Verified
9.3
34
7.6
152
|
Verified
9.2
37
7.9
152
|
Verified
9.4
37
8.1
117
|
Verified
9.1
24
7.7
136
|
Verified
9.2
36
Campaign Management & Optimization
8.2
89
8.9
68
7.9
86
8.8
63
7.9
84
8.5
66
8.2
83
7.4
36
7.4
68
8.0
51
7.6
82
8.3
51
8.2
88
8.9
67
6.6
61
6.0
33
7.8
78
7.5
46
8.0
68
8.7
41
8.0
91
9.1
64
Analytics & Administration
8.9
97
8.9
58
8.4
94
7.7
43
8.5
98
8.6
65
Platform
8.1
72
8.3
32
8.1
83
8.8
65
8.0
85
8.6
62
8.5
90
8.9
61
8.5
98
9.2
71
8.6
87
8.9
58
8.4
85
9.0
63
8.2
68
8.5
32
Platform Interoperability
7.8
6
8.0
9
Mobile Functionality
7.7
119
8.8
29
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.2
46
8.1
177
|
Verified
9.4
43
8.3
156
|
Verified
8.4
28
7.7
150
|
Verified
9.0
35
7.9
154
|
Verified
8.7
23
7.8
142
|
Verified
9.4
17
7.6
129
|
Verified
8.3
13
8.4
73
8.4
16
8.1
69
9.2
35
7.7
149
|
Verified
8.7
37
7.9
141
|
Verified
7.8
12
7.0
39
8.0
9
7.6
94
|
Verified
8.7
10
Targeting
8.5
160
|
Verified
8.8
37
8.4
150
|
Verified
8.5
25
8.2
150
|
Verified
9.2
36
8.1
69
8.6
23
Mobile
7.7
112
8.6
16
7.0
39
8.0
9
7.6
94
|
Verified
8.7
10
Platform
8.0
55
8.3
20
8.1
164
|
Verified
8.7
42
8.3
159
|
Verified
9.2
41
8.4
169
|
Verified
9.4
44
8.4
145
|
Verified
9.3
34
7.6
152
|
Verified
9.2
37
7.9
152
|
Verified
9.4
37
8.1
117
|
Verified
9.1
24
7.7
136
|
Verified
9.2
36
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.2
46
8.1
177
|
Verified
9.4
43
8.3
156
|
Verified
8.4
28
7.7
150
|
Verified
9.0
35
7.9
154
|
Verified
8.7
23
7.8
142
|
Verified
9.4
17
7.6
129
|
Verified
8.3
13
8.4
73
8.4
16
8.1
69
9.2
35
7.7
149
|
Verified
8.7
37
7.9
141
|
Verified
7.8
12
7.0
39
8.0
9
7.6
94
|
Verified
8.7
10
Targeting
8.5
160
|
Verified
8.8
37
8.4
150
|
Verified
8.5
25
8.2
150
|
Verified
9.2
36
8.1
69
8.6
23
Platform
8.0
55
8.3
20
8.1
164
|
Verified
8.7
42
8.3
159
|
Verified
9.2
41
8.4
169
|
Verified
9.4
44
8.4
145
|
Verified
9.3
34
7.6
152
|
Verified
9.2
37
7.9
152
|
Verified
9.4
37
8.1
117
|
Verified
9.1
24
7.7
136
|
Verified
9.2
36
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.2
46
8.1
177
|
Verified
9.4
43
8.3
156
|
Verified
8.4
28
7.7
150
|
Verified
9.0
35
7.9
154
|
Verified
8.7
23
7.8
142
|
Verified
9.4
17
7.6
129
|
Verified
8.3
13
8.4
73
8.4
16
8.1
69
9.2
35
7.7
149
|
Verified
8.7
37
7.9
141
|
Verified
7.8
12
7.0
39
8.0
9
7.6
94
|
Verified
8.7
10
Targeting
8.5
160
|
Verified
8.8
37
8.4
150
|
Verified
8.5
25
8.2
150
|
Verified
9.2
36
8.1
69
8.6
23
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
55
8.3
20
8.1
164
|
Verified
8.7
42
8.3
159
|
Verified
9.2
41
8.4
169
|
Verified
9.4
44
8.4
145
|
Verified
9.3
34
7.6
152
|
Verified
9.2
37
7.9
152
|
Verified
9.4
37
8.1
117
|
Verified
9.1
24
7.7
136
|
Verified
9.2
36
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Optmyzr are categorized as Mobile Advertising and Paid Search Advertising
Unique Categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Optmyzr has no unique categories
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optmyzr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Marketing and Advertising
65.2%
Automotive
6.1%
Retail
2.6%
Computer Software
2.6%
Oil & Energy
1.7%
Other
21.7%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
How can I better learn to use the Rule Enginge?
2 Comments
GT
Hi Eric! We'll reach out and set up a training session to walk you through the Rule Engine. You can also look at some of the resources we have here:...Read more
How come I often get no results in the rule enige?
1 Comment
MG
Hey Martijn, this could be because the filters on metrics performance might be on the higher side. Try running on a longer date range or lowering the...Read more
Optmyzr has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
