# Google Marketing Platform vs mediasmart Comparison | | Google Marketing Platform | mediasmart | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | | **Total Reviews** | 300 | 78 | | **Largest Market Segment** | Mid-Market (48.2% of reviews) | Small-Business (73.2% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Google Marketing Platform Pros: - Features (4 reviews) - Campaign Management (3 reviews) Cons: - Complexity (3 reviews) - Learning Curve (3 reviews) ### mediasmart Pros: - Audience Targeting (2 reviews) - Creativity (2 reviews) Cons: - Dependency Issues (1 reviews) - Difficult Navigation (1 reviews) --- ## Ratings Comparison | Rating | Google Marketing Platform | mediasmart | |---|---|---| | **Meets Requirements** | 8.5 (250 reviews) | 8.1 (59 reviews) | | **Ease of Use** | 7.9 (249 reviews) | 8.2 (59 reviews) | | **Ease of Setup** | 7.3 (130 reviews) | 8.2 (38 reviews) | | **Ease of Admin** | 7.7 (120 reviews) | 8.3 (37 reviews) | | **Quality of Support** | 6.9 (228 reviews) | 9.0 (59 reviews) | | **Has the product been a good partner in doing business?** | 7.6 (121 reviews) | 8.6 (38 reviews) | | **Product Direction (% positive)** | 8.1 (247 reviews) | 8.1 (54 reviews) | --- ## Pricing ### Google Marketing Platform #### Entry-Level Pricing No pricing available #### Free Trial No information available ### mediasmart #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Google Marketing Platform** | 7.9/10 | 209 | | **mediasmart** | N/A | N/A | #### Channel Functionality | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Display Functionality** | 8.5 (167 reviews) | Not enough data | #### Platform Interoperability | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Close Ecosystem API** | 7.2 (10 reviews) | Not enough data | #### Agentic AI - Display Advertising | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Campaign Dashboard** | 8.3 (181 reviews) ✓ Verified | 7.4 (45 reviews) | | **Campaign Optimization** | 8.1 (177 reviews) ✓ Verified | 7.6 (47 reviews) | | **Reach** | 8.3 (156 reviews) ✓ Verified | 7.5 (46 reviews) | | **Bulk Editing** | 7.7 (150 reviews) ✓ Verified | 7.1 (37 reviews) | | **Batch Uploading** | 7.9 (154 reviews) ✓ Verified | 7.0 (38 reviews) | | **Brand Safety** | 7.8 (142 reviews) ✓ Verified | 7.9 (43 reviews) | | **Fraud Protection** | 7.6 (129 reviews) ✓ Verified | 7.7 (39 reviews) | | **Frequency Capping** | 8.4 (73 reviews) | 8.1 (44 reviews) | | **Budget Pacing** | 8.1 (69 reviews) | 7.9 (46 reviews) | | **Creative Optimization** | 7.7 (149 reviews) ✓ Verified | 7.9 (42 reviews) | | **Rich Media Capabilties** | 7.9 (141 reviews) ✓ Verified | 8.3 (43 reviews) | | **In-App Ads** | 7.0 (39 reviews) | 8.3 (42 reviews) | | **Mobile Rich Media Capabilities** | 7.6 (94 reviews) ✓ Verified | 8.5 (41 reviews) | #### Targeting | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Targeting** | 8.5 (160 reviews) ✓ Verified | 8.2 (46 reviews) | | **Retargeting** | 8.4 (150 reviews) ✓ Verified | 7.7 (39 reviews) | | **Geo-Targeting** | 8.2 (150 reviews) ✓ Verified | 8.3 (48 reviews) | | **Contextual Targeting** | 8.1 (69 reviews) | 7.2 (38 reviews) | #### Platform | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **API / Integrations** | 8.0 (55 reviews) | 7.7 (38 reviews) | | **Custom Reports** | 8.1 (164 reviews) ✓ Verified | 8.0 (45 reviews) | | **User, Role, and Access Management** | 8.3 (159 reviews) ✓ Verified | 8.4 (47 reviews) | | **Performance and Reliability** | 8.4 (169 reviews) ✓ Verified | 8.2 (47 reviews) | | **Enterprise Scalability** | 8.4 (145 reviews) ✓ Verified | 7.5 (41 reviews) | | **Customization** | 7.6 (152 reviews) ✓ Verified | 8.0 (39 reviews) | | **Workflow Capability** | 7.9 (152 reviews) ✓ Verified | 7.7 (36 reviews) | | **Internationalization** | 8.1 (117 reviews) ✓ Verified | 8.0 (37 reviews) | | **Notifications** | 7.7 (136 reviews) ✓ Verified | 7.6 (44 reviews) | ### Paid Search Advertising | Product | Score | Reviews | |---|---|---| | **Google Marketing Platform** | 8.1/10 | 117 | | **mediasmart** | N/A | N/A | #### Campaign Management & Optimization | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Paid Keyword Optimization** | 8.2 (89 reviews) | Not enough data | | **Bid Rules** | 7.9 (86 reviews) | Not enough data | | **Ad Creation and Editing** | 7.9 (84 reviews) | Not enough data | | **Ad and Landing Page Scheduling** | 8.2 (83 reviews) | Not enough data | | **Scenario Planning** | 7.4 (69 reviews) | Not enough data | | **Portfolio Bid Optimization** | 7.6 (82 reviews) | Not enough data | | **Advanced Targeting Options** | 8.2 (88 reviews) | Not enough data | | **Offline Capabilities** | 6.6 (61 reviews) | Not enough data | | **Extensions** | 7.8 (78 reviews) | Not enough data | | **Product Listing Ads** | 8.0 (68 reviews) | Not enough data | | **Budget Execution & Monitoring** | 8.0 (91 reviews) | Not enough data | #### Analytics & Administration | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Ad and Conversion Tracking** | 8.9 (97 reviews) | Not enough data | | **Attribution** | 8.4 (94 reviews) | Not enough data | | **Reports** | 8.5 (98 reviews) | Not enough data | #### Platform | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **APIs** | 8.1 (72 reviews) | Not enough data | | **Notifications** | 8.1 (83 reviews) | Not enough data | | **Customization** | 8.0 (85 reviews) | Not enough data | | **User, Role, and Access Management** | 8.5 (90 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (98 reviews) | Not enough data | | **Enterprise Scalability** | 8.6 (87 reviews) | Not enough data | | **Workflow Capability** | 8.4 (85 reviews) | Not enough data | | **Internationalization** | 8.2 (68 reviews) | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Google Marketing Platform** | 7.9/10 | 209 | | **mediasmart** | N/A | N/A | #### Platform Interoperability | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Close Ecosystem API** | 7.8 (6 reviews) | Not enough data | #### Mobile Functionality | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Mobile Functionality** | 7.7 (119 reviews) | Not enough data | #### Agentic AI - Mobile Advertising | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Campaign Dashboard** | 8.3 (181 reviews) ✓ Verified | 7.4 (45 reviews) | | **Campaign Optimization** | 8.1 (177 reviews) ✓ Verified | 7.6 (47 reviews) | | **Reach** | 8.3 (156 reviews) ✓ Verified | 7.5 (46 reviews) | | **Bulk Editing** | 7.7 (150 reviews) ✓ Verified | 7.1 (37 reviews) | | **Batch Uploading** | 7.9 (154 reviews) ✓ Verified | 7.0 (38 reviews) | | **Brand Safety** | 7.8 (142 reviews) ✓ Verified | 7.9 (43 reviews) | | **Fraud Protection** | 7.6 (129 reviews) ✓ Verified | 7.7 (39 reviews) | | **Frequency Capping** | 8.4 (73 reviews) | 8.1 (44 reviews) | | **Budget Pacing** | 8.1 (69 reviews) | 7.9 (46 reviews) | | **Creative Optimization** | 7.7 (149 reviews) ✓ Verified | 7.9 (42 reviews) | | **Rich Media Capabilties** | 7.9 (141 reviews) ✓ Verified | 8.3 (43 reviews) | | **In-App Ads** | 7.0 (39 reviews) | 8.3 (42 reviews) | | **Mobile Rich Media Capabilities** | 7.6 (94 reviews) ✓ Verified | 8.5 (41 reviews) | #### Targeting | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Targeting** | 8.5 (160 reviews) ✓ Verified | 8.2 (46 reviews) | | **Retargeting** | 8.4 (150 reviews) ✓ Verified | 7.7 (39 reviews) | | **Geo-Targeting** | 8.2 (150 reviews) ✓ Verified | 8.3 (48 reviews) | | **Contextual Targeting** | 8.1 (69 reviews) | 7.2 (38 reviews) | #### Mobile | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Mobile Tracking** | 7.7 (112 reviews) | Not enough data | | **In-App Ads** | 7.0 (39 reviews) | 8.3 (42 reviews) | | **Mobile Rich Media Capabilities** | 7.6 (94 reviews) ✓ Verified | 8.5 (41 reviews) | #### Platform | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **API / Integrations** | 8.0 (55 reviews) | 7.7 (38 reviews) | | **Custom Reports** | 8.1 (164 reviews) ✓ Verified | 8.0 (45 reviews) | | **User, Role, and Access Management** | 8.3 (159 reviews) ✓ Verified | 8.4 (47 reviews) | | **Performance and Reliability** | 8.4 (169 reviews) ✓ Verified | 8.2 (47 reviews) | | **Enterprise Scalability** | 8.4 (145 reviews) ✓ Verified | 7.5 (41 reviews) | | **Customization** | 7.6 (152 reviews) ✓ Verified | 8.0 (39 reviews) | | **Workflow Capability** | 7.9 (152 reviews) ✓ Verified | 7.7 (36 reviews) | | **Internationalization** | 8.1 (117 reviews) ✓ Verified | 8.0 (37 reviews) | | **Notifications** | 7.7 (136 reviews) ✓ Verified | 7.6 (44 reviews) | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Google Marketing Platform** | 8.0/10 | 209 | | **mediasmart** | N/A | N/A | #### Platform Interoperability | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Close Ecosystem API** | 7.8 (6 reviews) | Not enough data | #### Video Functionality | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Video Functionality** | 7.9 (99 reviews) | Not enough data | #### Agentic AI - Video Advertising | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Campaign Dashboard** | 8.3 (181 reviews) ✓ Verified | 7.4 (45 reviews) | | **Campaign Optimization** | 8.1 (177 reviews) ✓ Verified | 7.6 (47 reviews) | | **Reach** | 8.3 (156 reviews) ✓ Verified | 7.5 (46 reviews) | | **Bulk Editing** | 7.7 (150 reviews) ✓ Verified | 7.1 (37 reviews) | | **Batch Uploading** | 7.9 (154 reviews) ✓ Verified | 7.0 (38 reviews) | | **Brand Safety** | 7.8 (142 reviews) ✓ Verified | 7.9 (43 reviews) | | **Fraud Protection** | 7.6 (129 reviews) ✓ Verified | 7.7 (39 reviews) | | **Frequency Capping** | 8.4 (73 reviews) | 8.1 (44 reviews) | | **Budget Pacing** | 8.1 (69 reviews) | 7.9 (46 reviews) | | **Creative Optimization** | 7.7 (149 reviews) ✓ Verified | 7.9 (42 reviews) | | **Rich Media Capabilties** | 7.9 (141 reviews) ✓ Verified | 8.3 (43 reviews) | | **In-App Ads** | 7.0 (39 reviews) | 8.3 (42 reviews) | | **Mobile Rich Media Capabilities** | 7.6 (94 reviews) ✓ Verified | 8.5 (41 reviews) | #### Targeting | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Targeting** | 8.5 (160 reviews) ✓ Verified | 8.2 (46 reviews) | | **Retargeting** | 8.4 (150 reviews) ✓ Verified | 7.7 (39 reviews) | | **Geo-Targeting** | 8.2 (150 reviews) ✓ Verified | 8.3 (48 reviews) | | **Contextual Targeting** | 8.1 (69 reviews) | 7.2 (38 reviews) | #### Platform | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **API / Integrations** | 8.0 (55 reviews) | 7.7 (38 reviews) | | **Custom Reports** | 8.1 (164 reviews) ✓ Verified | 8.0 (45 reviews) | | **User, Role, and Access Management** | 8.3 (159 reviews) ✓ Verified | 8.4 (47 reviews) | | **Performance and Reliability** | 8.4 (169 reviews) ✓ Verified | 8.2 (47 reviews) | | **Enterprise Scalability** | 8.4 (145 reviews) ✓ Verified | 7.5 (41 reviews) | | **Customization** | 7.6 (152 reviews) ✓ Verified | 8.0 (39 reviews) | | **Workflow Capability** | 7.9 (152 reviews) ✓ Verified | 7.7 (36 reviews) | | **Internationalization** | 8.1 (117 reviews) ✓ Verified | 8.0 (37 reviews) | | **Notifications** | 7.7 (136 reviews) ✓ Verified | 7.6 (44 reviews) | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Google Marketing Platform** | 8.0/10 | 209 | | **mediasmart** | 7.9/10 | 52 | #### Demand Side Platforms | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | 8.0 (27 reviews) | #### Agentic AI - Demand Side Platform (DSP) | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Campaign Dashboard** | 8.3 (181 reviews) ✓ Verified | 7.4 (45 reviews) | | **Campaign Optimization** | 8.1 (177 reviews) ✓ Verified | 7.6 (47 reviews) | | **Reach** | 8.3 (156 reviews) ✓ Verified | 7.5 (46 reviews) | | **Bulk Editing** | 7.7 (150 reviews) ✓ Verified | 7.1 (37 reviews) | | **Batch Uploading** | 7.9 (154 reviews) ✓ Verified | 7.0 (38 reviews) | | **Brand Safety** | 7.8 (142 reviews) ✓ Verified | 7.9 (43 reviews) | | **Fraud Protection** | 7.6 (129 reviews) ✓ Verified | 7.7 (39 reviews) | | **Frequency Capping** | 8.4 (73 reviews) | 8.1 (44 reviews) | | **Budget Pacing** | 8.1 (69 reviews) | 7.9 (46 reviews) | | **Creative Optimization** | 7.7 (149 reviews) ✓ Verified | 7.9 (42 reviews) | | **Rich Media Capabilties** | 7.9 (141 reviews) ✓ Verified | 8.3 (43 reviews) | | **In-App Ads** | 7.0 (39 reviews) | 8.3 (42 reviews) | | **Mobile Rich Media Capabilities** | 7.6 (94 reviews) ✓ Verified | 8.5 (41 reviews) | #### Targeting | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Targeting** | 8.5 (160 reviews) ✓ Verified | 8.2 (46 reviews) | | **Retargeting** | 8.4 (150 reviews) ✓ Verified | 7.7 (39 reviews) | | **Geo-Targeting** | 8.2 (150 reviews) ✓ Verified | 8.3 (48 reviews) | | **Contextual Targeting** | 8.1 (69 reviews) | 7.2 (38 reviews) | #### Demand Side Platforms | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Machine Learning Optimization** | 8.2 (44 reviews) ✓ Verified | 7.9 (40 reviews) | | **Estimate and Projections** | 7.5 (49 reviews) ✓ Verified | 7.8 (39 reviews) | | **Cross-Device Capabilities** | 7.6 (49 reviews) ✓ Verified | 8.1 (39 reviews) | #### Platform | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **API / Integrations** | 8.0 (55 reviews) | 7.7 (38 reviews) | | **Custom Reports** | 8.1 (164 reviews) ✓ Verified | 8.0 (45 reviews) | | **User, Role, and Access Management** | 8.3 (159 reviews) ✓ Verified | 8.4 (47 reviews) | | **Performance and Reliability** | 8.4 (169 reviews) ✓ Verified | 8.2 (47 reviews) | | **Enterprise Scalability** | 8.4 (145 reviews) ✓ Verified | 7.5 (41 reviews) | | **Customization** | 7.6 (152 reviews) ✓ Verified | 8.0 (39 reviews) | | **Workflow Capability** | 7.9 (152 reviews) ✓ Verified | 7.7 (36 reviews) | | **Internationalization** | 8.1 (117 reviews) ✓ Verified | 8.0 (37 reviews) | | **Notifications** | 7.7 (136 reviews) ✓ Verified | 7.6 (44 reviews) | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **Google Marketing Platform** | N/A | N/A | | **mediasmart** | N/A | N/A | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Personalized Segmentation** | Not enough data | Not enough data | | **Ad Serving ** | Not enough data | Not enough data | | **Streaming Capabilites** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Creative Assets** | Not enough data | Not enough data | | **Campaign Dashboard** | Not enough data | Not enough data | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Google Marketing Platform** | N/A | N/A | | **mediasmart** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Google Marketing Platform | mediasmart | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Unique to Google Marketing Platform (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Unique to mediasmart (1):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Google Marketing Platform | mediasmart | |---|---|---| | **Small-Business** | 25.5% | 73.2% | | **Mid-Market** | 48.2% | 21.1% | | **Enterprise** | 26.3% | 5.6% | ### By Industry #### Google Marketing Platform - **Marketing and Advertising:** 53.8% - **Internet:** 6.9% - **Computer Software:** 5.5% - **Retail:** 2.9% - **Telecommunications:** 1.8% - **Insurance:** 1.8% - **Sports:** 1.5% - **Consumer Goods:** 1.5% - **Automotive:** 1.1% - **Broadcast Media:** 1.1% - **Other:** 22.2% #### mediasmart - **Marketing and Advertising:** 69.0% - **Online Media:** 7.0% - **Media Production:** 2.8% - **Computer Games:** 2.8% - **Capital Markets:** 2.8% - **Non-Profit Organization Management:** 1.4% - **Internet:** 1.4% - **Information Technology and Services:** 1.4% - **Industrial Automation:** 1.4% - **Financial Services:** 1.4% - **Other:** 8.5% --- ## Alternatives ### Alternatives to Google Marketing Platform - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (169 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) ### Alternatives to mediasmart - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1942 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews) --- ## Top Discussions ### Google Marketing Platform - Title: [prototyping ad tool](https://www.g2.com/discussions/24870-prototyping-ad-tool) — 1 comment, 1 upvote > **Top comment:** "our website https://pinterestvideosdownloader.com/pinterest-video-download/" ### mediasmart No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-marketing-platform-vs-mediasmart)