Introducing G2.ai, the future of software buying.Try now
Compare Google Marketing Platform and mediasmart 
Featured Products
At a Glance
Market Segments
Mid-Market (48.5% of reviews)
Small-Business (73.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing Platformmediasmart
Star Rating
(78)4.4 out of 5
Market Segments
Small-Business (73.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mediasmartGoogle Marketing Platform vs mediasmart
When assessing the two solutions, reviewers found mediasmart easier to use, set up, and administer. Reviewers also preferred doing business with mediasmart overall.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than mediasmart.
- When comparing quality of ongoing product support, reviewers felt that mediasmart is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of mediasmart over Google Marketing Platform.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availablemediasmart
No pricing availableFree Trial
Google Marketing Platform
No trial information availablemediasmart
No trial information availableRatings
Meets Requirements
8.5
248
8.1
59
Ease of Use
7.9
247
8.2
59
Ease of Setup
7.3
128
8.2
38
Ease of Admin
7.7
119
8.3
37
Quality of Support
6.9
226
9.0
59
Has the product been a good partner in doing business?
7.6
120
8.6
38
Product Direction (% positive)
8.0
245
8.1
54
Features by Category
Channel Functionality
8.5
167
Not enough data
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.4
45
8.1
177
|
Verified
7.6
47
8.3
156
|
Verified
7.5
46
7.7
150
|
Verified
7.1
37
7.9
154
|
Verified
7.0
38
7.8
142
|
Verified
7.9
43
7.6
129
|
Verified
7.7
39
8.4
73
8.1
44
8.1
69
7.9
46
7.7
149
|
Verified
7.9
42
7.9
141
|
Verified
8.3
43
7.0
39
8.3
42
7.6
94
|
Verified
8.5
41
Targeting
8.5
160
|
Verified
8.2
46
8.4
150
|
Verified
7.7
39
8.2
150
|
Verified
8.3
48
8.1
69
7.2
38
Platform
8.0
55
7.7
38
8.1
164
|
Verified
8.0
45
8.3
159
|
Verified
8.4
47
8.4
169
|
Verified
8.2
47
8.4
145
|
Verified
7.5
41
7.6
152
|
Verified
8.0
39
7.9
152
|
Verified
7.7
36
8.1
117
|
Verified
8.0
37
7.7
136
|
Verified
7.6
44
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.4
45
8.1
177
|
Verified
7.6
47
8.3
156
|
Verified
7.5
46
7.7
150
|
Verified
7.1
37
7.9
154
|
Verified
7.0
38
7.8
142
|
Verified
7.9
43
7.6
129
|
Verified
7.7
39
8.4
73
8.1
44
8.1
69
7.9
46
7.7
149
|
Verified
7.9
42
7.9
141
|
Verified
8.3
43
7.0
39
8.3
42
7.6
94
|
Verified
8.5
41
Targeting
8.5
160
|
Verified
8.2
46
8.4
150
|
Verified
7.7
39
8.2
150
|
Verified
8.3
48
8.1
69
7.2
38
Mobile
7.7
112
Not enough data
7.0
39
8.3
42
7.6
94
|
Verified
8.5
41
Platform
8.0
55
7.7
38
8.1
164
|
Verified
8.0
45
8.3
159
|
Verified
8.4
47
8.4
169
|
Verified
8.2
47
8.4
145
|
Verified
7.5
41
7.6
152
|
Verified
8.0
39
7.9
152
|
Verified
7.7
36
8.1
117
|
Verified
8.0
37
7.7
136
|
Verified
7.6
44
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.4
45
8.1
177
|
Verified
7.6
47
8.3
156
|
Verified
7.5
46
7.7
150
|
Verified
7.1
37
7.9
154
|
Verified
7.0
38
7.8
142
|
Verified
7.9
43
7.6
129
|
Verified
7.7
39
8.4
73
8.1
44
8.1
69
7.9
46
7.7
149
|
Verified
7.9
42
7.9
141
|
Verified
8.3
43
7.0
39
8.3
42
7.6
94
|
Verified
8.5
41
Targeting
8.5
160
|
Verified
8.2
46
8.4
150
|
Verified
7.7
39
8.2
150
|
Verified
8.3
48
8.1
69
7.2
38
Platform
8.0
55
7.7
38
8.1
164
|
Verified
8.0
45
8.3
159
|
Verified
8.4
47
8.4
169
|
Verified
8.2
47
8.4
145
|
Verified
7.5
41
7.6
152
|
Verified
8.0
39
7.9
152
|
Verified
7.7
36
8.1
117
|
Verified
8.0
37
7.7
136
|
Verified
7.6
44
Demand Side Platforms
Not enough data
8.0
27
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.4
45
8.1
177
|
Verified
7.6
47
8.3
156
|
Verified
7.5
46
7.7
150
|
Verified
7.1
37
7.9
154
|
Verified
7.0
38
7.8
142
|
Verified
7.9
43
7.6
129
|
Verified
7.7
39
8.4
73
8.1
44
8.1
69
7.9
46
7.7
149
|
Verified
7.9
42
7.9
141
|
Verified
8.3
43
7.0
39
8.3
42
7.6
94
|
Verified
8.5
41
Targeting
8.5
160
|
Verified
8.2
46
8.4
150
|
Verified
7.7
39
8.2
150
|
Verified
8.3
48
8.1
69
7.2
38
Demand Side Platforms
8.2
44
|
Verified
7.9
40
7.5
49
|
Verified
7.8
39
7.6
49
|
Verified
8.1
39
Platform
8.0
55
7.7
38
8.1
164
|
Verified
8.0
45
8.3
159
|
Verified
8.4
47
8.4
169
|
Verified
8.2
47
8.4
145
|
Verified
7.5
41
7.6
152
|
Verified
8.0
39
7.9
152
|
Verified
7.7
36
8.1
117
|
Verified
8.0
37
7.7
136
|
Verified
7.6
44
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and mediasmart are categorized as Demand Side Platform (DSP) and Mobile Advertising
Unique Categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Video Advertising, Display Advertising, and Paid Search Advertising
mediasmart is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mediasmart
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Marketing and Advertising
69.0%
Online Media
7.0%
Media Production
2.8%
Computer Games
2.8%
Capital Markets
2.8%
Other
15.5%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
mediasmart has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
