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# Google Maps Platform vs Loqate Comparison - What are their main differences?

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Google Maps PlatformLoqate[+ Add Product](#)

Reviews

**Google Maps Platform** [

4.7/5(59)

](https://www.g2.com/products/google-maps-platform/reviews#reviews)

**Loqate** [

4.4/5(46)

](https://www.g2.com/products/gbg-plc-loqate/reviews#reviews)

Pricing

**Google Maps Platform**
No pricing available

**Loqate**
Free Trial

**Pay As You Go** 200 Lookups Per Month · Start-up

**Pricing Insights**
from reviews

Time to Implement

**Google Maps Platform**
Not enough reviews yet

**Loqate**
1 month

Based on 5 responses

Return on Investment

**Google Maps Platform**
Not enough reviews yet

**Loqate**
9 months

Based on 8 responses

Perceived Cost

**Google Maps Platform**
$$$$$

**Loqate**
$$$$$

Average Discount

**Google Maps Platform**
Not enough reviews yet

**Loqate**
10%

 ![Google Maps Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2cbe8c25d49763e01a3f3db6bf003e92/google-maps-platform.png "Google Maps Platform")

 ![Loqate](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d0e3c5c21a2a76fdde3ab6eeb0898ce0/gbg-plc-loqate.png "Loqate")

G2 offers free advice on this comparison.

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Pros & Cons

**Google Maps Platform**
[
Ease of Use (15)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1415071&qs=pros-and-cons#reviews)[
Location Services (14)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1415034&qs=pros-and-cons#reviews)[
Mapping Issues (4)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1416348&qs=pros-and-cons#reviews)[
Accuracy Issues (3)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1416471&qs=pros-and-cons#reviews)

**Loqate**
[
Ease of Use (6)
](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914712&qs=pros-and-cons#reviews)[
Address Validation (5)
](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914564&qs=pros-and-cons#reviews)[
Expensive (5)
](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914144&qs=pros-and-cons#reviews)[
High Cost (3)
](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914447&qs=pros-and-cons#reviews)

Integrations

**Google Maps Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/google-maps-platform/integrations)

**Loqate**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image")

Shopify Plus

](https://www.g2.com/products/shopify-plus/reviews)[
View all
](https://www.g2.com/products/gbg-plc-loqate/integrations)

Screenshots

**Google Maps Platform**
No screenshot available

**Loqate**
 ![Loqate screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1914020/Loqate_Capture.jpg)

Ratings

Meets Requirements

**Google Maps Platform**

9.5

9.551

**Loqate**

8.9

8.945

Ease of Use

**Google Maps Platform**

9.3

9.356

**Loqate**

8.8

8.845

Ease of Setup

**Google Maps Platform**

9.1

9.147

**Loqate**

8.6

8.630

Ease of Admin

**Google Maps Platform**

8.4

8.415

**Loqate**

8.3

8.325

Quality of Support

**Google Maps Platform**

8.9

8.945

**Loqate**

8.8

8.840

Has the product been a good partner in doing business?

**Google Maps Platform**

8.3

8.313

**Loqate**

8.8

8.822

Product Direction (% positive)

**Google Maps Platform**

8.8

8.849

**Loqate**

8.9

8.944

Features

Location Intelligence[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

9.4

18

8.3

11

Cartography

Geographic Maps

10.0(won by 1.5)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

11

Vector Mapping 

9.9(won by 1.6)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

11

Data Visualization

9.7(won by 1.5)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

11

Overlaying

9.4(won by 0.9)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

11

Data Mapping

Not enough data

Not enough data

Analysis

Predictive Analytics

9.3(won by 1.6)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

11

Distance Analysis 

9.3(won by 0.8)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

11

Spatial Analysis

9.3(won by 1.1)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

11

Data Stream

8.9(won by 0.6)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

11

Demographic Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Trade Area Analysis

Not enough data

Not enough data

Reporting

Data Transformation

9.2(won by 1.0)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

11

WYSIWYG Design

9.1(won by 0.8)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

10

API Integrations

8.9(won by 0.4)

14

8.5

11

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Geocoding

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

2D/3D Designing

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Geofencing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

CAD Tools

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Route Optimization

Not enough data

Not enough data

GIS[Hide 40 FeaturesShow 40 Features](javascript:void(0);)

9.1

27

Not enough data

Data Management

Data Capture

9.2(won by default)

17

Not enough data

Data Storage

9.2(won by default)

17

Not enough data

Data Manipulation

9.0(won by default)

17

Not enough data

Data Visualization

9.3(won by default)

20

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Map Creation

Geocoding

9.3(won by default)

21

Not enough data

Buffer Zone Query

8.9(won by default)

14

Not enough data

Overlaying

9.0(won by default)

14

Not enough data

Publishing

9.0(won by default)

16

Not enough data

Analysis

Spatial Analysis

8.9(won by default)

15

Not enough data

Reporting 

9.3(won by default)

16

Not enough data

Real-Time Streaming 

9.3(won by default)

19

Not enough data

Trend Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Color Codes/Icons

Not enough data

Not enough data

Map Creation

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Internet Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

Map Sharing

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Interoperability

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Image Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Labeling

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Route Optimization

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Census Data Integration

Not enough data

Not enough data

3D Imaging

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Address Verification[Hide 36 FeaturesShow 36 Features](javascript:void(0);)

Not enough data

7.5

15

Management

Scheduled Data Checks

Not enough data

7.4(won by default)

12

Reporting

Not enough data

7.2(won by default)

13

Functionality

Address Verification

Not enough data

8.3(won by default)

15

Automation

Not enough data

7.6(won by default)

12

Cleansing

Not enough data

8.2(won by default)

13

International Verification

Not enough data

7.6(won by default)

13

Additional Functionality

For eCommerce

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Automatic Formatting

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Proof of Delivery

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Match & Merge

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Autocomplete

Not enough data

Not enough data

Electronic Forms

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Delivery Estimate

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Recipient Validation

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Geofencing[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

10.0

6

Not enough data

Functionality 

Integration

10.0(won by default)

5

Not enough data

Location Tracking

10.0(won by default)

6

Not enough data

Location Triggers

10.0(won by default)

5

Not enough data

Location Determination

10.0(won by default)

5

Not enough data

Management

Fence Drawing

10.0(won by default)

5

Not enough data

Compliance

10.0(won by default)

5

Not enough data

Analytics

10.0(won by default)

5

Not enough data

International Usability

Not enough data

Not enough data

Location Platform[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

9.5

25

Not enough data

Location Intelligence

Store Locators

9.4(won by default)

21

Not enough data

Location Fraud Detection

9.4(won by default)

17

Not enough data

Location Verification

9.4(won by default)

18

Not enough data

In-App Location Based Experiences

9.6(won by default)

18

Not enough data

Location-Based Marketing

9.6(won by default)

16

Not enough data

Transportation

Curbside Operations

9.4(won by default)

17

Not enough data

Fleet Tracking & Logistics Management

9.7(won by default)

18

Not enough data

Delivery Services

9.6(won by default)

18

Not enough data

Order-Ahead & Pickup

9.3(won by default)

17

Not enough data

Workforce Management

9.3(won by default)

17

Not enough data

Data Quality[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

Not enough data

9.2

5

Functionality

Identification

Not enough data

9.3(won by default)

5

Correction

Not enough data

9.0(won by default)

5

Normalization

Not enough data

9.7(won by default)

5

Preventative Cleaning

Not enough data

9.0(won by default)

5

Data Matching

Not enough data

8.7(won by default)

5

Real-Time Data

Not enough data

Not enough data

Management

Quality Audits

Not enough data

9.7(won by default)

5

Reporting

Not enough data

Not enough data

Automation

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Governance

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Feature Not Available

AI Text Summarization

Not enough data

Feature Not Available

Generative AI

Not enough data

Not enough data

Additional Functionality

Metadata Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Rules

Not enough data

Not enough data

Master Data Management

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Duplicate Detection

Not enough data

Not enough data

Email Address Extraction

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

Match & Merge

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Show 6 feature categories with incomplete data

Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

Not enough data

Not enough data

Reports

Reports Interface

Not enough data

Not enough data

Steps to Answer

Not enough data

Not enough data

Graphs and Charts

Not enough data

Not enough data

Score Cards

Not enough data

Not enough data

Dashboards

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

Not enough data

Not enough data

Data Column Filtering

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Search

Not enough data

Not enough data

Collaboration / Workflow

Not enough data

Not enough data

Automodeling

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Big Data Services

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

WYSIWYG Report Design

Not enough data

Not enough data

Integration APIs

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Platform

Mobile User Support

Not enough data

Not enough data

Customization 

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Sandbox / Test Environments

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Additional Functionality

Customizable Branding

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Key Performance Indicators

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Data Mining

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Store Locator[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

Not enough data

Not enough data

Business Tools

Bulk Uploading

Not enough data

Not enough data

CMS Agnostic

Not enough data

Not enough data

CMS Specific

Not enough data

Not enough data

Traffic Analytics

Not enough data

Not enough data

Customer Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customer Tools

Location Listing

Not enough data

Not enough data

Product and Category Filters

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Automatic Geolocation

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Additional Functionality

Activity Dashboard

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Geocoding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Automatic Location Detection

Not enough data

Not enough data

API

Not enough data

Not enough data

Duplicate Detection

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Directions

Not enough data

Not enough data

Product Search

Not enough data

Not enough data

Route Optimization

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Ratings/Reviews

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Mapping

Not enough data

Not enough data

Drag & Drop Editor

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Event Promotions

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Autocomplete

Not enough data

Not enough data

Distance Calculation

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Agentic AI - Revenue Operations & Intelligence (RO&I)

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Email Verification[Hide 55 FeaturesShow 55 Features](javascript:void(0);)

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Feature Not Available

AI Text-to-Speech

Not enough data

Feature Not Available

Generative AI

Not enough data

Not enough data

Agentic AI - Email Verification

Decision Making

Not enough data

Not enough data

Additional Functionality

Email Management

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Spam Detection

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Disposable Email Detection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

Syntax Check

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Spam Analysis

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Duplicate Detection

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Anti Spam

Not enough data

Not enough data

Recipient Validation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Delivery Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Bulk Email Verification

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Bounce Rate Analysis

Not enough data

Not enough data

Catch-all Server Detection

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Single Email Verification

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Bulk Send

Not enough data

Not enough data

Spam Blocker

Not enough data

Not enough data

Mailing List Management

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Domain Check

Not enough data

Not enough data

Email Address Extraction

Not enough data

Not enough data

Phone Verification[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics - Phone Verification

Accuracy

Not enough data

Not enough data

Call Screening

Not enough data

Not enough data

Scalability

Not enough data

Not enough data

Security Measures

Not enough data

Not enough data

Reliable Delivery

Not enough data

Not enough data

Customizable Workflows

Not enough data

Not enough data

Additional Features - Phone Verification

Integration Abilities

Not enough data

Not enough data

Compliance with Regulations

Not enough data

Not enough data

Reporting and Analytics

Not enough data

Not enough data

Agentic AI - Phone Verification

Autonomous Task Execution

Not enough data

Not enough data

Local Marketing[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Platform

Internationalization

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Reporting and Dashboards

Not enough data

Not enough data

Mobile User Support

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Google Maps Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2cbe8c25d49763e01a3f3db6bf003e92/google-maps-platform.png "Google Maps Platform")](https://www.g2.com/products/google-maps-platform/reviews)

Google Maps Platform

Small-Business(50 or fewer emp.)

57.9%

Mid-Market(51-1000 emp.)

28.1%

Enterprise(\> 1000 emp.)

14.0%

[![Loqate](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d0e3c5c21a2a76fdde3ab6eeb0898ce0/gbg-plc-loqate.png "Loqate")](https://www.g2.com/products/gbg-plc-loqate/reviews)

Loqate

Small-Business(50 or fewer emp.)

54.3%

Mid-Market(51-1000 emp.)

28.3%

Enterprise(\> 1000 emp.)

17.4%

Small-Business

(50 or fewer emp.)

57.9%

54.3%

Mid-Market

(51-1000 emp.)

28.1%

28.3%

Enterprise

(\> 1000 emp.)

14.0%

17.4%

Reviewers' Industry

[![Google Maps Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2cbe8c25d49763e01a3f3db6bf003e92/google-maps-platform.png "Google Maps Platform")](https://www.g2.com/products/google-maps-platform/reviews)
Google Maps Platform

Information Technology and Services

17.5%

Computer Software

8.8%

Higher Education

7.0%

Marketing and Advertising

7.0%

Transportation/Trucking/Railroad

3.5%

Other

56.1%

[![Loqate](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d0e3c5c21a2a76fdde3ab6eeb0898ce0/gbg-plc-loqate.png "Loqate")](https://www.g2.com/products/gbg-plc-loqate/reviews)
Loqate

Marketing and Advertising

8.7%

Information Technology and Services

6.5%

Hospitality

6.5%

Retail

6.5%

Consulting

6.5%

Other

65.2%

FAQs

## Google Maps Platform vs Loqate FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Loqate vs Google Maps Platform?

Google Maps Platform stands out for higher overall ratings and ease of use, while Loqate is noted for its address validation and customer support.

| [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) | [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) |
| --- | --- |
| 4.4/5 (46 reviews) | 4.7/5 (60 reviews) |
| Small-Business | Small-Business |
| 8.6 | 9.1 |
| 8.8 | 8.9 |
| Address Validation (5 all-time mentions) | Ease of Use (15 all-time mentions) |

### How do the pricing models of Loqate and Google Maps Platform compare?

Google Maps Platform is rated higher for price satisfaction, with both products receiving cost-related trade-offs in recent reviews.

- **Loqate:** In recent reviews, several reviewers cite high cost and expensive pricing as a drawback, with 5 all-time mentions of "Expensive" and 3 of "High Cost."
- **Google Maps Platform:** Recent reviews also mention high cost and expensive pricing, with 3 all-time mentions each for "Expensive" and "High Cost."

### What are the best alternatives to Loqate and Google Maps Platform?

The top 3 alternatives to Loqate and Google Maps Platform are Esri ArcGIS, Smarty, and Melissa Data Quality Suite.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) | 4.4/5 (46 reviews) | Small-Business | High cost and expensive pricing noted in recent reviews | Address Validation (5 all-time mentions) |
| [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) | 4.7/5 (60 reviews) | Small-Business | High cost and expensive pricing noted in recent reviews | Ease of Use (15 all-time mentions) |
| [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) | 4.5/5 (540 reviews) | Mid-Market | — | Comprehensive mapping and spatial analysis capabilities |
| [Smarty](https://www.g2.com/products/smarty-smarty/reviews) | 4.6/5 (316 reviews) | Small-Business | — | Accurate address validation and fast processing |
| [Melissa Data Quality Suite](https://www.g2.com/products/melissa-data-quality-suite/reviews) | 4.4/5 (82 reviews) | Small-Business | — | Data quality and address verification |

### Which Address Verification features should I prioritize when comparing Loqate and Google Maps Platform?

Buyers should prioritize Address Validation, Ease of Use, Data Accuracy, Integration Capabilities, and Pricing Satisfaction when comparing Loqate and Google Maps Platform.

- **Address Validation:** Loqate (5 all-time mentions), Google Maps Platform (3 all-time mentions)
- **Ease of Use:** Loqate (8.8 score, 6 all-time mentions), Google Maps Platform (9.4 score, 15 all-time mentions)
- **Data Accuracy:** Loqate (4 all-time mentions), Google Maps Platform (6 all-time mentions)
- **Integration Capabilities:** Loqate (3 all-time mentions), Google Maps Platform (3 all-time mentions)
- **Pricing Satisfaction:** Loqate and Google Maps Platform both have recurring mentions of high cost and expensive pricing in recent reviews

### What are the pros and cons of Loqate vs Google Maps Platform?

Google Maps Platform's headline strength is ease of use, while Loqate is most noted for address validation and customer support.

- **Loqate strengths:** Address Validation (5 all-time mentions), Customer Support (4 all-time mentions), Data Accuracy (4 all-time mentions), Ease of Use (6 all-time mentions), Easy Implementation (3 all-time mentions), Features (3 all-time mentions), Integrations (3 all-time mentions)
- **Loqate trade-offs:** Expensive pricing (5 all-time mentions), High cost (3 all-time mentions), Integration complexity noted in recent reviews
- **Google Maps Platform strengths:** Ease of Use (15 all-time mentions), Location Services (15 all-time mentions), Navigation Ease (9 all-time mentions), Data Accuracy (6 all-time mentions), Real-Time Data (6 all-time mentions), Easy Integration (4 all-time mentions), User Interface (7 all-time mentions)
- **Google Maps Platform trade-offs:** Mapping issues (5 all-time mentions), Inaccurate geolocation (4 all-time mentions), Expensive pricing (3 all-time mentions), High cost (3 all-time mentions), Complexity of advanced features in recent reviews

### Is Loqate or Google Maps Platform better for small businesses?

Google Maps Platform is the better fit for small businesses, supported by higher ease of use and satisfaction among small-business reviewers.

- **Loqate:** Largest segment is Small-Business, with reviewers noting address validation and customer support as key benefits, but also citing higher cost as a drawback.
- **Google Maps Platform:** Largest segment is Small-Business, with reviewers consistently highlighting ease of use, navigation, and integration as major advantages for small business needs.

### Which Address Verification platform has better integrations?

Google Maps Platform and Loqate are at parity for integrations, with both products receiving recent reviewer mentions for integration capabilities.

- **Loqate:** Integrations mentioned in recent reviews, including CRM integration and easy integration (3 all-time mentions each).
- **Google Maps Platform:** Easy integration and integrations cited in recent reviews (3 all-time mentions each).

### How do Loqate and Google Maps Platform compare on customer support?

Loqate and Google Maps Platform are at parity on Quality of Support, with scores of 8.8 and 8.9 respectively, both within the materiality threshold.

- **Loqate:** Reviewers frequently highlight excellent customer support and prompt assistance, with 4 all-time mentions of customer support and 3 of excellent service.
- **Google Maps Platform:** Reviewers describe support as responsive and helpful, with multiple recent reviews noting positive support experiences.

### Which is easier to implement, Loqate or Google Maps Platform?

Google Maps Platform has a slight advantage in Ease of Setup, scoring 9.1 versus Loqate's 8.6, a difference of 0.5 points.

- **Loqate:** Reviewers describe setup as straightforward, with multiple mentions of easy onboarding and simple integration, but some note occasional integration complexity.
- **Google Maps Platform:** Reviewers consistently report easy setup and implementation, with many citing a user-friendly process and minimal technical barriers.

### Which product has better Address Verification?

Google Maps Platform is rated higher for Address Verification, with Loqate also recognized for strong address validation capabilities.

- **Loqate:** Address Validation (5 all-time mentions), Meets Requirements score 8.9, reviewers highlight reliable and accurate address verification.
- **Google Maps Platform:** Address Validation (3 all-time mentions), Meets Requirements score 9.6, reviewers cite accuracy and reliability in address verification.

Alternatives

**Google Maps Platform Alternatives**

 ![Esri ArcGIS](https://images.g2crowd.com/uploads/product/hd_favicon/1530900667/esri-arcgis.svg "Esri ArcGIS")

[
Esri ArcGIS
](/products/esri-arcgis/reviews)

 ![Radar](https://images.g2crowd.com/uploads/product/hd_favicon/75d2067ea71b9884b1ee47f7bcb0e21c/radar-labs-inc-radar.svg "Radar")

[
Radar
](/products/radar-labs-inc-radar/reviews)

 ![MapInfo Pro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c279bac466618e81ea062684c2ee69a/mapinfo-pro.jpg "MapInfo Pro")

[
MapInfo Pro
](/products/mapinfo-pro/reviews)

 ![BatchGeo](https://images.g2crowd.com/uploads/product/hd_favicon/18ade3c7d488f27d74ae457b9bc53ece/batchgeo.svg "BatchGeo")

[
BatchGeo
](/products/batchgeo/reviews)

**Loqate Alternatives**

 ![Melissa Data Quality Suite](https://images.g2crowd.com/uploads/product/hd_favicon/6e8c0ce8f945cff09d65373a720df08b/melissa-data-quality-suite.svg "Melissa Data Quality Suite")

[
Melissa Data Quality Suite
](/products/melissa-data-quality-suite/reviews)

 ![Smarty](https://images.g2crowd.com/uploads/product/hd_favicon/251a81397d6350006a5839aece7e32b1/smarty-smarty.svg "Smarty")

[
Smarty
](/products/smarty-smarty/reviews)

 ![Esri ArcGIS](https://images.g2crowd.com/uploads/product/hd_favicon/1530900667/esri-arcgis.svg "Esri ArcGIS")

[
Esri ArcGIS
](/products/esri-arcgis/reviews)

 ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")

[
Yext
](/products/yext/reviews)

## Google Maps Platform vs Loqate

When assessing the two solutions, reviewers found Google Maps Platform easier to use, set up, and administer. However, reviewers preferred doing business with Loqate overall.

- Reviewers felt that Google Maps Platform meets the needs of their business better than Loqate.
- When comparing quality of ongoing product support, reviewers felt that Google Maps Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Loqate over Google Maps Platform.