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Compare Looker and Looker Studio 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Small-Business (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,594)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerLooker Studio
Star Rating
(450)4.4 out of 5
Market Segments
Small-Business (47.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a user-friendly experience, allowing non-technical users to easily explore data and create dashboards. Users appreciate its ability to ensure data accuracy by only displaying relevant information, which enhances the overall usability of the platform.
- Users say Looker Studio shines in its flexibility, particularly when integrating with other Google products like Google Analytics 4 and Search Console. This capability allows users to create interactive and customizable dashboards that pull data from various sources, making it a versatile tool for visualizing complex data.
- Reviewers mention that Looker has a strong focus on governance through its semantic modeling layer, LookML. This feature helps organizations maintain consistency in metrics across dashboards, reducing errors and saving development time, which is a significant advantage for teams managing large datasets.
- According to verified reviews, Looker Studio is praised for its ease of setup and the ability to quickly build dashboards connected to multiple data sources. Users find this feature particularly beneficial for creating comprehensive reports that aggregate data from spreadsheets, ad platforms, and analytics tools.
- G2 reviewers highlight that Looker provides superior support quality, with users noting a higher satisfaction level when seeking assistance. This aspect is crucial for organizations that rely on timely support to resolve issues and optimize their use of the platform.
- Users report that while Looker offers robust features for data visualization, Looker Studio's dashboard capabilities are particularly noted for their interactivity and customization options. This makes Looker Studio a strong contender for users who prioritize dynamic reporting and real-time data updates.
Pricing
Entry-Level Pricing
Looker
No pricing availableLooker Studio
No pricing availableFree Trial
Looker
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.7
1,092
8.5
352
Ease of Use
8.2
1,097
8.2
356
Ease of Setup
8.2
575
8.4
183
Ease of Admin
8.3
429
8.2
150
Quality of Support
8.6
930
7.3
275
Has the product been a good partner in doing business?
8.9
407
8.2
131
Product Direction (% positive)
8.8
1,024
8.7
333
Features by Category
Reports
8.6
659
|
Verified
8.8
283
8.2
613
|
Verified
7.9
244
8.2
656
|
Verified
8.8
284
8.3
526
|
Verified
8.4
236
8.7
659
|
Verified
8.9
283
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
511
|
Verified
Not enough data
Building Reports
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
659
|
Verified
8.8
283
8.2
613
|
Verified
7.9
244
8.2
656
|
Verified
8.8
284
8.3
526
|
Verified
8.4
236
8.7
659
|
Verified
8.9
283
Reports
8.5
109
8.8
106
8.5
107
9.1
103
8.0
102
8.0
92
Generative AI
7.0
101
5.4
35
7.1
101
5.5
36
Visualization
8.5
113
8.9
107
8.4
110
8.7
97
8.7
112
9.0
110
8.3
110
8.5
100
Data Updates
8.1
108
8.2
93
8.3
106
8.6
104
Collaboration
8.4
107
8.9
108
8.0
107
8.6
99
8.0
103
7.9
90
Data Updates
7.8
137
8.2
205
8.0
140
8.3
246
8.4
143
8.2
208
Reports
8.6
659
|
Verified
8.8
283
8.2
613
|
Verified
7.9
244
8.2
656
|
Verified
8.8
284
8.3
526
|
Verified
8.4
236
8.7
659
|
Verified
8.9
283
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
261
|
Verified
Not enough data
Data Modeling and Blending
8.5
310
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.3
309
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
38
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
511
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.0
40
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.0
38
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Not enough data
Reports
8.6
659
|
Verified
8.8
283
8.2
613
|
Verified
7.9
244
8.2
656
|
Verified
8.8
284
8.3
526
|
Verified
8.4
236
8.7
659
|
Verified
8.9
283
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Not enough data
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Looker Studio are categorized as Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Looker Studio has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Marketing and Advertising
22.7%
Information Technology and Services
7.5%
Computer Software
7.2%
Internet
4.9%
Financial Services
3.5%
Other
54.2%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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