# Data Studio vs Klipfolio Comparison - What are their main differences? 

At a Glance

Star Rating

**Data Studio** [

4.4/5(476)

](https://www.g2.com/products/data-studio/reviews#reviews)

**Klipfolio** [

4.5/5(257)

](https://www.g2.com/products/klipfolio/reviews#reviews)

Market Segments

**Data Studio**
Small-Business (46.4% of reviews)

**Klipfolio**
Small-Business (54.6% of reviews)

Pros & Cons

**Data Studio**
[
Ease of Use (20)
](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602645&qs=pros-and-cons#reviews)[
Visualization (11)
](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1601887&qs=pros-and-cons#reviews)[
Limited Customization (8)
](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602943&qs=pros-and-cons#reviews)[
Slow Performance (8)
](https://www.g2.com/products/data-studio/reviews?filters%5Bsentiment_snippet%5D=1602959&qs=pros-and-cons#reviews)

**Klipfolio**
[
Integrations (2)
](https://www.g2.com/products/klipfolio/reviews?filters%5Bsentiment_snippet%5D=1230184&qs=pros-and-cons#reviews)[
Customer Support (1)
](https://www.g2.com/products/klipfolio/reviews?filters%5Bsentiment_snippet%5D=2320985&qs=pros-and-cons#reviews)[
Limited Chart Functionality (1)
](https://www.g2.com/products/klipfolio/reviews?filters%5Bsentiment_snippet%5D=1993206&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Data Studio**
No pricing available

**Klipfolio**
 **$90.00** Per Month

## Data Studio vs Klipfolio

When assessing the two solutions, reviewers found Data Studio easier to use and set up. However, Klipfolio is easier to administer. Reviewers also preferred doing business with Klipfolio overall.

- Reviewers felt that Klipfolio meets the needs of their business better than Data Studio.
- When comparing quality of ongoing product support, reviewers felt that Klipfolio is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Klipfolio over Data Studio.

Pricing

Entry-Level Pricing

**Data Studio**

Data Studio
No pricing available

**Klipfolio**

Klipfolio

Base

$90.00

Per Month

- 3 Dashboards
- Unlimited Users
- 4hr Data Refresh Rate

[Browse all 3 pricing plans](/products/klipfolio/pricing)

Free Trial

**Data Studio**

Data Studio
No trial information available

**Klipfolio**

Klipfolio

Free Trial is available

Ratings

Meets Requirements

8.5

370

8.8

201

Ease of Use

8.2

377

8.1

201

Ease of Setup

8.4

204

8.0

129

Ease of Admin

8.2

154

8.5

126

Quality of Support

7.3

290

9.4

189

Has the product been a good partner in doing business?

8.3

135

9.3

125

Product Direction (% positive)

8.6

349

9.0

193

Features by Category

Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

8.6

328

Not enough data

Reports

Reports Interface

8.8

297

8.9(won by 0.1)

127

|

Verified

Steps to Answer

7.9

250

8.4(won by 0.5)

115

|

Verified

Graphs and Charts

8.8

299

9.1(won by 0.3)

146

|

Verified

Score Cards

8.5

242

8.7(won by 0.2)

103

|

Verified

Dashboards

8.9

298

9.2(won by 0.3)

150

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

Not enough data

8.5(won by default)

129

|

Verified

Data Column Filtering

Not enough data

8.4(won by default)

133

|

Verified

Data Discovery

Not enough data

8.0(won by default)

109

|

Verified

Search

Not enough data

Feature Not Available

Collaboration / Workflow

Not enough data

8.3(won by default)

109

|

Verified

Automodeling

Not enough data

8.0(won by default)

81

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

Not enough data

7.3(won by default)

5

Data Visualization

Not enough data

8.8(won by default)

138

|

Verified

Big Data Services

Not enough data

7.1(won by default)

20

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

Not enough data

8.5(won by default)

90

|

Verified

Data Modeling

Not enough data

8.1(won by default)

79

|

Verified

WYSIWYG Report Design

Not enough data

7.9(won by default)

75

|

Verified

Integration APIs

Not enough data

8.8(won by default)

84

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Platform

Mobile User Support

Not enough data

Not enough data

Customization 

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Sandbox / Test Environments

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Additional Functionality

Customizable Branding

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Key Performance Indicators

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Data Mining

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

8.3

328

Not enough data

Reports

Reports Interface

8.8

297

8.9(won by 0.1)

127

|

Verified

Steps to Answer

7.9

250

8.4(won by 0.5)

115

|

Verified

Graphs and Charts

8.8

299

9.1(won by 0.3)

146

|

Verified

Score Cards

8.5

242

8.7(won by 0.2)

103

|

Verified

Dashboards

8.9

298

9.2(won by 0.3)

150

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Reports

Reports Interface

8.9(won by default)

115

Not enough data

Share Reports

9.1(won by default)

107

Not enough data

Steps to Answer

8.1(won by default)

95

Not enough data

Generative AI

AI Text Generation

5.5(won by default)

36

Not enough data

AI Text Summarization

5.6(won by default)

37

Not enough data

Generative AI

Not enough data

Not enough data

Visualization

Graphs and Charts

9.0(won by default)

115

Not enough data

Score Cards

8.7(won by default)

101

Not enough data

Dashboards

9.1(won by default)

119

Not enough data

Formats

8.5(won by default)

103

Not enough data

Mobile Dashboards

Not enough data

Not enough data

Public Dashboards

Not enough data

Not enough data

Private Dashboards

Not enough data

Not enough data

Data Updates

Historical Snapshots

8.3(won by default)

97

Not enough data

Real-Time Updating

8.7(won by default)

109

Not enough data

Collaboration

Sharing

8.9(won by default)

116

Not enough data

Co-Editing

8.6(won by default)

102

Not enough data

Devices

8.0(won by default)

93

Not enough data

Data Updates

Historical Snapshots

8.2(won by default)

208

Not enough data

Real-Time Updating

8.3(won by default)

254

Not enough data

Scheduled/Automated Reports

8.2(won by default)

213

Not enough data

Customizable Reports

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Additional Functionality

KPI Monitoring

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Aggregation

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

API

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Interactive Elements

Not enough data

Not enough data

Single Page View

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Functions/Calculations

Not enough data

Not enough data

Historical Reporting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Relational Display

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);)

Not enough data

8.3

178

Reports

Reports Interface

8.8

297

8.9(won by 0.1)

127

|

Verified

Steps to Answer

7.9

250

8.4(won by 0.5)

115

|

Verified

Graphs and Charts

8.8

299

9.1(won by 0.3)

146

|

Verified

Score Cards

8.5

242

8.7(won by 0.2)

103

|

Verified

Dashboards

8.9

298

9.2(won by 0.3)

150

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Data Preparation

Connectors

Not enough data

8.4(won by default)

33

|

Verified

Data Governance

Not enough data

7.7(won by default)

11

Data Modeling and Blending

Data Querying

Not enough data

7.9(won by default)

31

|

Verified

Data Filtering

Not enough data

8.5(won by default)

36

|

Verified

Data Blending

Not enough data

8.7(won by default)

30

|

Verified

Data Capture and Transfer

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Analytics Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Self Service 

Calculated Fields

Not enough data

8.5(won by default)

129

|

Verified

Data Column Filtering

Not enough data

8.4(won by default)

133

|

Verified

Data Discovery

Not enough data

8.0(won by default)

109

|

Verified

Search

Not enough data

Feature Not Available

Collaboration / Workflow

Not enough data

8.3(won by default)

109

|

Verified

Automodeling

Not enough data

8.0(won by default)

81

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Deployment & Integration - Analytics Platforms

No-code Dashboard Builder

Not enough data

Not enough data

Report Scheduling and Automation

Not enough data

Not enough data

Embedded Analytics and White-labeling

Not enough data

Not enough data

Data Source Connectivity

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Query Builder

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

Not enough data

7.3(won by default)

5

Data Visualization

Not enough data

8.8(won by default)

138

|

Verified

Big Data Services

Not enough data

7.1(won by default)

20

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Performance & Scalability - Analytics Platforms

Large data handling and Query Speed

Not enough data

Not enough data

Concurrent User Support

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Advanced Analytics & Modeling - Analytics Platforms

Data Modeling and Governance

Not enough data

Not enough data

Notebook and Script Integration

Not enough data

Not enough data

Built-in Predictive and Statistical Models

Not enough data

Not enough data

Agentic AI Capabilities - Analytics Platforms

Auto-generated Insights and Narratives

Not enough data

Not enough data

Natural Language Queries

Not enough data

Not enough data

Proactive KPI Monitoring and Alerts

Not enough data

Not enough data

AI Agents for Analytical Follow-ups

Not enough data

Not enough data

Personalized Intelligence - Analytics Platforms

Behavioral Learning for Contextual Query Refinement

Not enough data

Not enough data

Role-based Insight Personalization

Not enough data

Not enough data

Conversational and Prompt-based Analytics

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

Not enough data

8.5(won by default)

90

|

Verified

Data Modeling

Not enough data

8.1(won by default)

79

|

Verified

WYSIWYG Report Design

Not enough data

7.9(won by default)

75

|

Verified

Integration APIs

Not enough data

8.8(won by default)

84

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Drag & Drop

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Storytelling

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Financing Management

Not enough data

Not enough data

Self-service Analytics

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Scorecards

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Financial Reporting

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Data Studio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Data Studio")](https://www.g2.com/products/data-studio/reviews)

Data Studio

Small-Business(50 or fewer emp.)

46.4%

Mid-Market(51-1000 emp.)

36.6%

Enterprise(\> 1000 emp.)

17.0%

[![Klipfolio](https://images.g2crowd.com/uploads/product/hd_favicon/8e201f1179bebcb28042be72b687437b/klipfolio.svg "Klipfolio")](https://www.g2.com/products/klipfolio/reviews)

Klipfolio

Small-Business(50 or fewer emp.)

54.6%

Mid-Market(51-1000 emp.)

37.1%

Enterprise(\> 1000 emp.)

8.3%

Small-Business

(50 or fewer emp.)

46.4%

54.6%

Mid-Market

(51-1000 emp.)

36.6%

37.1%

Enterprise

(\> 1000 emp.)

17.0%

8.3%

Reviewers' Industry

[![Data Studio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Data Studio")](https://www.g2.com/products/data-studio/reviews)
Data Studio

Marketing and Advertising

23.4%

Information Technology and Services

7.3%

Computer Software

7.1%

Internet

4.7%

Financial Services

3.3%

Other

54.1%

[![Klipfolio](https://images.g2crowd.com/uploads/product/hd_favicon/8e201f1179bebcb28042be72b687437b/klipfolio.svg "Klipfolio")](https://www.g2.com/products/klipfolio/reviews)
Klipfolio

Marketing and Advertising

17.9%

Computer Software

14.6%

Information Technology and Services

10.4%

Internet

4.6%

Hospital & Health Care

3.8%

Other

48.8%

Alternatives

**Data Studio Alternatives**

 ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics")

[
AgencyAnalytics
](/products/agencyanalytics/reviews)

 ![Whatagraph](https://images.g2crowd.com/uploads/product/hd_favicon/1b52fd075616564973496e5fc5c5b9af/whatagraph.svg "Whatagraph")

[
Whatagraph
](/products/whatagraph/reviews)

 ![Grow.com](https://images.g2crowd.com/uploads/product/hd_favicon/1554923865/grow-com.svg "Grow.com")

[
Grow.com
](/products/grow-com/reviews)

 ![Databox](https://images.g2crowd.com/uploads/product/hd_favicon/ffad6a4c66ff9af043b0dab8d65bc714/databox-databox.svg "Databox")

[
Databox
](/products/databox-databox/reviews)

**Klipfolio Alternatives**

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/1509719093/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![Grow.com](https://images.g2crowd.com/uploads/product/hd_favicon/1554923865/grow-com.svg "Grow.com")

[
Grow.com
](/products/grow-com/reviews)

 ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")

[
Looker
](/products/looker/reviews)

 ![Databox](https://images.g2crowd.com/uploads/product/hd_favicon/ffad6a4c66ff9af043b0dab8d65bc714/databox-databox.svg "Databox")

[
Databox
](/products/databox-databox/reviews)

### Spotlight Categories

- [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce)
- [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)
- [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)
- [Customer Success Software](https://www.g2.com/categories/customer-success)