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Compare Google Custom Search and Microsoft Bing Web Search API 
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At a Glance
Market Segments
Small-Business (42.9% of reviews)
Small-Business (49.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Custom Search
Star Rating
(24)4.1 out of 5
Market Segments
Small-Business (42.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Custom SearchMicrosoft Bing Web Search API
Star Rating
(305)4.2 out of 5
Market Segments
Small-Business (49.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Microsoft Bing Web Search APISummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Microsoft Bing Web Search API excels in global language support with a score of 8.7, while Google Custom Search shines even brighter with a score of 9.4, making it a better choice for multilingual applications.
- Reviewers mention that Google Custom Search offers superior search analytics with a score of 9.2 compared to Bing's 8.3, indicating that users can gain deeper insights into search performance and user behavior.
- G2 users highlight that both products have strong ease of use ratings, with Bing at 8.7 and Google at 8.8, suggesting that both APIs are user-friendly, but Google has a slight edge in overall user experience.
- Users on G2 report that Bing's personalization features score 8.3, which is lower than Google's 8.6, indicating that Google Custom Search may provide more tailored search results based on user preferences.
- Reviewers say that both products perform well in faceted search, with Google scoring 8.8 compared to Bing's 8.2, suggesting that Google offers a more refined experience for users looking to filter search results.
- Users mention that while both APIs support synonyms effectively, Google Custom Search's higher score of 8.8 indicates a more robust handling of synonym queries, enhancing the search experience for end-users.
Pricing
Entry-Level Pricing
Google Custom Search
No pricing availableMicrosoft Bing Web Search API
No pricing availableFree Trial
Google Custom Search
No trial information availableMicrosoft Bing Web Search API
No trial information availableRatings
Meets Requirements
7.9
17
8.5
272
Ease of Use
8.8
17
8.7
276
Ease of Setup
9.2
6
8.4
55
Ease of Admin
Not enough data
8.1
48
Quality of Support
8.0
16
8.5
236
Has the product been a good partner in doing business?
Not enough data
8.1
47
Product Direction (% positive)
8.5
16
9.0
275
Features by Category
Compatibility
Not enough data
8.4
203
Not enough data
8.3
204
Not enough data
8.7
200
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
8.3
208
Not enough data
8.2
196
Not enough data
8.4
206
Not enough data
8.4
201
Not enough data
8.4
201
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.3
207
Not enough data
8.3
205
Not enough data
8.5
184
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Experience Management - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Custom Search and Microsoft Bing Web Search API share no categories
Unique Categories
Google Custom Search is categorized as Site Search Software
Microsoft Bing Web Search API is categorized as Enterprise Search Software
Reviews
Reviewers' Company Size
Google Custom Search
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Bing Web Search API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.6%
Higher Education
14.3%
Marketing and Advertising
9.5%
Transportation/Trucking/Railroad
4.8%
Public Relations and Communications
4.8%
Other
38.1%
Information Technology and Services
16.8%
Computer Software
13.9%
Education Management
4.6%
Computer & Network Security
4.3%
Construction
4.0%
Other
56.4%
Alternatives
Discussions
Google Custom Search has no discussions with answers
What is Microsoft Bing Web Search API used for?
2 Comments
JP
Add free / searches within my location with thousand of results. It also helps with computational conversation queries. Read more
Microsoft Bing Web Search API has no more discussions with answers
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