# Google Cloud Identity, Microsoft Entra ID vs Cisco Duo Comparison

| | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 33 | 910 | 515 | 
| **Largest Market Segment** | Mid-Market (51.6% of reviews) | Mid-Market (39.9% of reviews) | Enterprise (43.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free | Free | 

---
## Top Pros & Cons

### Google Cloud Identity

Pros:
- Security (11 reviews)
- Integrations (10 reviews)

Cons:
- Difficult Learning (7 reviews)
- Complexity (4 reviews)

### Microsoft Entra ID

Pros:
- Security (66 reviews)
- Ease of Use (65 reviews)

Cons:
- Complexity (47 reviews)
- Complex Administration (37 reviews)

### Cisco Duo

Pros:
- Ease of Use (68 reviews)
- Security (65 reviews)

Cons:
- Authentication Issues (23 reviews)
- Login Issues (16 reviews)

---
## Ratings Comparison
| Rating | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (26 reviews) | 9.1 (714 reviews) | 9.4 (403 reviews) | 
  | **Ease of Use** | 8.9 (27 reviews) | 8.8 (719 reviews) | 9.3 (409 reviews) | 
  | **Ease of Setup** | 8.5 (24 reviews) | 8.6 (442 reviews) | 9.0 (165 reviews) | 
  | **Ease of Admin** | 8.0 (9 reviews) | 8.8 (396 reviews) | 9.2 (95 reviews) | 
  | **Quality of Support** | 8.9 (25 reviews) | 8.7 (654 reviews) | 8.9 (310 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (9 reviews) | 9.0 (383 reviews) | 9.2 (93 reviews) | 
  | **Product Direction (% positive)** | 7.1 (24 reviews) | 9.4 (694 reviews) | 8.4 (389 reviews) | 

---
## Pricing

### Google Cloud Identity

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Microsoft Entra ID

#### Entry-Level Pricing

Plan: Azure Active Directory Free

Price: Free

Description: The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.

Key Features:
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access

[Browse all 4 editions](https://www.g2.com/products/microsoft-entra-id/pricing)

#### Free Trial

Yes

### Cisco Duo

#### Entry-Level Pricing

Plan: Duo Free

Price: Free

Description: Protect access to federated cloud and on-premises applications with Duo's easy-to-use two-factor authentication.

Key Features:
- Add up to 10 users
- Strong MFA
- Seamless integrations

[Browse all 4 editions](https://www.g2.com/products/cisco-duo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 269 |
| **Cisco Duo** | 9.3/10 | 115 |

#### Authentication Options

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Authentication User experience** | Not enough data | 9.1 (237 reviews) | 9.3 (98 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 8.9 (206 reviews) | 9.3 (96 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.3 (224 reviews) | 9.6 (99 reviews) | 
| **Supports Required Authentication Methods/Protocols** | Not enough data | 8.8 (209 reviews) | 9.4 (89 reviews) | 
| **Federation/SAML support (idp)** | Not enough data | 8.8 (178 reviews) | 9.1 (68 reviews) | 
| **Federation/SAML support (sp)** | Not enough data | 8.9 (165 reviews) | 9.4 (66 reviews) | 

#### Access Control Types

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Endpoint access** | Not enough data | 8.9 (202 reviews) | 9.6 (82 reviews) | 
| **Local Access** | Not enough data | 8.9 (196 reviews) | 9.3 (84 reviews) | 
| **Remote Access** | Not enough data | 9.0 (198 reviews) | 9.5 (90 reviews) | 
| **Partner Access** | Not enough data | 8.8 (173 reviews) | 9.1 (69 reviews) | 
| **Supports BYOD users** | Not enough data | 8.8 (172 reviews) | 9.2 (73 reviews) | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Ease of installation on server** | Not enough data | 8.9 (195 reviews) | 9.1 (78 reviews) | 
| **Password Policy Enforcement** | Not enough data | 9.0 (204 reviews) | 9.4 (77 reviews) | 
| **Administration Console** | Not enough data | 8.8 (217 reviews) | 9.3 (75 reviews) | 
| **Ease of connecting applications** | Not enough data | 8.7 (214 reviews) | 9.3 (78 reviews) | 
| **Self Service Password Administration** | Not enough data | 9.0 (200 reviews) | 9.0 (77 reviews) | 

#### Platform

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Multiple Operating system support** | Not enough data | 8.8 (177 reviews) | 9.4 (85 reviews) | 
| **Multi-Domain Support** | Not enough data | 8.9 (174 reviews) | 9.5 (80 reviews) | 
| **Cross Browser support** | Not enough data | 9.0 (192 reviews) | 9.4 (79 reviews) | 
| **Fail over protection** | Not enough data | 8.8 (169 reviews) | 9.1 (68 reviews) | 
| **Reporting** | Not enough data | 8.9 (188 reviews) | 9.1 (71 reviews) | 
| **Auditing** | Not enough data | 8.7 (187 reviews) | 9.0 (67 reviews) | 
| **Third Party Web Services support** | Not enough data | 8.7 (166 reviews) | 9.1 (71 reviews) | 

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 92 |
| **Cisco Duo** | N/A | N/A |

#### User on/off Boarding

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Self Service Access requests** | Not enough data | 8.9 (72 reviews) ✓ Verified | Not enough data | 
| **Smart/Automated Provisioning** | Not enough data | 8.8 (76 reviews) ✓ Verified | Not enough data | 
| **Role Management** | Not enough data | 9.1 (82 reviews) ✓ Verified | Not enough data | 
| **Policy Management** | Not enough data | 9.2 (83 reviews) ✓ Verified | Not enough data | 
| **Access Termination** | Not enough data | 9.0 (80 reviews) ✓ Verified | Not enough data | 
| **Approval Workflows** | Not enough data | 8.9 (71 reviews) ✓ Verified | Not enough data | 

#### User Maintenance

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Self Service Password Reset** | Not enough data | 9.0 (77 reviews) ✓ Verified | Not enough data | 
| **Bulk Changes** | Not enough data | 8.5 (74 reviews) ✓ Verified | Not enough data | 
| **Bi-directional Identity Synchronization** | Not enough data | 8.7 (73 reviews) ✓ Verified | Not enough data | 

#### Governance

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Identifies and Alerts for Threats** | Not enough data | 9.0 (80 reviews) ✓ Verified | Not enough data | 
| **Compliance Audits** | Not enough data | 8.9 (74 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.7 (81 reviews) ✓ Verified | Not enough data | 
| **Mobile App** | Not enough data | 8.4 (67 reviews) ✓ Verified | Not enough data | 
| **Ease of set up for target systems** | Not enough data | 8.9 (83 reviews) ✓ Verified | Not enough data | 
| **APIs** | Not enough data | 8.9 (74 reviews) ✓ Verified | Not enough data | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.4/10 | 212 |
| **Cisco Duo** | 8.5/10 | 191 |

#### Authentication type

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **SMS-Based** | Not enough data | 8.1 (160 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Voice-Based Telephony** | Not enough data | 7.3 (141 reviews) | 7.8 (127 reviews) ✓ Verified | 
| **Email-Based** | Not enough data | 8.5 (155 reviews) | 8.0 (121 reviews) | 
| **Hardware Token-Based** | Not enough data | 7.9 (140 reviews) | 8.2 (123 reviews) ✓ Verified | 
| **Software Token** | Not enough data | 8.8 (162 reviews) | 8.8 (140 reviews) ✓ Verified | 
| **Biometric Factor** | Not enough data | 8.7 (162 reviews) | 8.3 (122 reviews) ✓ Verified | 
| **Mobile-Push** | Not enough data | 8.9 (170 reviews) | 9.3 (160 reviews) ✓ Verified | 
| **Risk-Based Authentication** | Not enough data | 8.5 (151 reviews) | 8.7 (121 reviews) ✓ Verified | 

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Multi-Device Sync** | Not enough data | 8.9 (170 reviews) | 8.8 (130 reviews) ✓ Verified | 
| **Backup** | Not enough data | 8.6 (166 reviews) | 8.1 (118 reviews) | 

#### Implementation

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Easy Setup** | Not enough data | 8.8 (192 reviews) | 9.0 (154 reviews) ✓ Verified | 
| **Mobile SDK** | Not enough data | 8.2 (144 reviews) | 8.5 (116 reviews) | 
| **Web SDK** | Not enough data | 8.1 (132 reviews) | 8.2 (113 reviews) | 

### Zero Trust Networking

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **Cisco Duo** | 8.6/10 | 60 |

#### Network Management

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Network Segmentation** | Not enough data | Not enough data | 8.6 (22 reviews) | 
| **Network Mapping** | Not enough data | Not enough data | 8.5 (24 reviews) | 
| **Security Analytics** | Not enough data | Not enough data | 8.7 (24 reviews) | 
| **API/Integrations** | Not enough data | Not enough data | 8.9 (41 reviews) | 

#### Security

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Security Automation** | Not enough data | Not enough data | 9.0 (24 reviews) | 
| **Application Security** | Not enough data | Not enough data | 9.6 (49 reviews) | 
| **Workload Protection** | Not enough data | Not enough data | 8.6 (23 reviews) | 
| **Data Protection** | Not enough data | Not enough data | 9.2 (26 reviews) | 

#### Identity Management

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Adaptive Access Control** | Not enough data | Not enough data | 8.8 (28 reviews) | 
| **Identity Scoring** | Not enough data | Not enough data | 8.5 (24 reviews) | 
| **User Monitoring** | Not enough data | Not enough data | 8.8 (27 reviews) | 

#### Generative AI

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 6.9 (12 reviews) | 
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (12 reviews) | 

### Cloud Data Security

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **Cisco Duo** | 8.9/10 | 38 |

#### Data Protection

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Data Masking** | Not enough data | Not enough data | 8.9 (29 reviews) | 
| **Data Encryption/Security** | Not enough data | Not enough data | 9.1 (34 reviews) | 
| **Data loss Prevention** | Not enough data | Not enough data | 9.0 (32 reviews) | 
| **Anomoly Detection** | Not enough data | Not enough data | 8.7 (30 reviews) | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | 9.4 (33 reviews) | 

#### Analysis

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Cloud Gap Analytics** | Not enough data | Not enough data | 8.5 (31 reviews) | 
| **Compliance Monitoring** | Not enough data | Not enough data | 8.8 (31 reviews) | 
| **User Analytics** | Not enough data | Not enough data | 8.9 (31 reviews) | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Auditing** | Not enough data | Not enough data | 8.8 (29 reviews) | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (28 reviews) | 
| **Access Control** | Not enough data | Not enough data | 8.9 (30 reviews) | 

### Cloud Directory Services

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.8/10 | 203 |
| **Cisco Duo** | N/A | N/A |

#### Access Control

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Role Management** | Not enough data | 9.1 (177 reviews) | Not enough data | 
| **Access Termination** | Not enough data | 8.7 (166 reviews) | Not enough data | 
| **Remote Access** | Not enough data | 8.8 (159 reviews) | Not enough data | 
| **Partner Access** | Not enough data | 8.6 (152 reviews) | Not enough data | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Smart/Automated Provisioning** | Not enough data | 8.6 (161 reviews) | Not enough data | 
| **Policy Management** | Not enough data | 8.8 (175 reviews) | Not enough data | 
| **On-premise identity repositories supported** | Not enough data | 8.7 (160 reviews) | Not enough data | 
| **Ease of Connecting Applications** | Not enough data | 8.7 (166 reviews) | Not enough data | 

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **SSO** | Not enough data | 9.1 (180 reviews) | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | 9.2 (184 reviews) | Not enough data | 
| **Supports Required Authentication systems** | Not enough data | 9.0 (163 reviews) | Not enough data | 

### Biometric Authentication

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **Cisco Duo** | 8.9/10 | 7 |

#### Integration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Uses Open Standards** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Mobile SDK** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **Workforce Authentication** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Customer Authentication** | Not enough data | Not enough data | 8.8 (7 reviews) | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Encryption** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Audit Trails** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Regulatory Compliance** | Not enough data | Not enough data | 9.2 (6 reviews) | 

### Risk-Based Authentication (RBA)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **Cisco Duo** | 9.2/10 | 24 |

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Bi-Directional Identity Synchronization** | Not enough data | Not enough data | 9.4 (18 reviews) | 
| **Policy Management** | Not enough data | Not enough data | 9.1 (21 reviews) | 
| **Cloud Directory** | Not enough data | Not enough data | 9.1 (19 reviews) | 
| **Application Integrations** | Not enough data | Not enough data | Not enough data | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 9.1/10 | 102 |
| **Cisco Duo** | N/A | N/A |

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Policy, User, and Role Management** | Not enough data | 9.3 (89 reviews) | Not enough data | 
| **Approval Workflows** | Not enough data | 8.8 (83 reviews) | Not enough data | 
| **Automated Provisioning** | Not enough data | 9.0 (87 reviews) | Not enough data | 
| **Bulk Changes** | Not enough data | 8.6 (84 reviews) | Not enough data | 
| **Centralized Management** | Not enough data | 9.4 (90 reviews) | Not enough data | 
| **Self-Service Access Requests** | Not enough data | 9.1 (87 reviews) | Not enough data | 

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Multi-Factor Authentication** | Not enough data | 9.5 (87 reviews) | Not enough data | 
| **Single Sign-On** | Not enough data | 9.4 (90 reviews) | Not enough data | 
| **BYOD support** | Not enough data | 9.1 (77 reviews) | Not enough data | 
| **Password Vault** | Not enough data | 8.9 (82 reviews) | Not enough data | 
| **Centralized management** | Not enough data | 9.3 (87 reviews) | Not enough data | 
| **Role-based security** | Not enough data | 9.3 (88 reviews) | Not enough data | 
| **Live notifications** | Not enough data | 9.0 (85 reviews) | Not enough data | 
| **Live session recording & playback** | Not enough data | Feature Not Available | Not enough data | 
| **Hide passwords** | Not enough data | 9.1 (81 reviews) | Not enough data | 
| **Temporary, time-limited privilege** | Not enough data | 9.2 (81 reviews) | Not enough data | 

#### Monitoring

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Audit Logging** | Not enough data | 9.2 (88 reviews) | Not enough data | 
| **Activity Logging** | Not enough data | 9.2 (88 reviews) | Not enough data | 
| **Anomaly Detection** | Not enough data | 9.0 (83 reviews) | Not enough data | 

#### Reporting

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Audit log** | Not enough data | 9.1 (85 reviews) | Not enough data | 
| **Reporting** | Not enough data | 9.2 (83 reviews) | Not enough data | 

### Cloud File Security

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **Cisco Duo** | 9.2/10 | 17 |

#### Security

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Encrypted Storage** | Not enough data | Not enough data | 9.4 (13 reviews) | 
| **Anomoly Detection** | Not enough data | Not enough data | 9.0 (13 reviews) | 
| **Data loss Prevention** | Not enough data | Not enough data | 9.1 (13 reviews) | 
| **Policy Enforcement** | Not enough data | Not enough data | 9.3 (14 reviews) | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Reporting and Monitoring** | Not enough data | Not enough data | 9.6 (15 reviews) | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 9.0 (14 reviews) | 
| **Auditing** | Not enough data | Not enough data | 9.3 (14 reviews) | 

#### Access Control

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **User, Role, and Access Management** | Not enough data | Not enough data | 9.7 (15 reviews) | 
| **Access Rights** | Not enough data | Not enough data | 9.1 (15 reviews) | 
| **User Analytics** | Not enough data | Not enough data | 9.2 (14 reviews) | 
| **Compliance Monitoring** | Not enough data | Not enough data | 9.0 (14 reviews) | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.6/10 | 120 |
| **Cisco Duo** | 8.8/10 | 43 |

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **FIDO2-compliant** | Not enough data | 8.7 (86 reviews) | 9.0 (34 reviews) | 
| **Works with hardware security keys** | Not enough data | 8.8 (93 reviews) | 8.8 (34 reviews) | 
| **Multiple authentication methods** | Not enough data | 9.1 (113 reviews) | 9.2 (41 reviews) | 
| **Offline or no-phone solution** | Not enough data | 7.6 (100 reviews) | 8.0 (38 reviews) | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | 9.4/10 | 19 |
| **Microsoft Entra ID** | 9.0/10 | 319 |
| **Cisco Duo** | 9.0/10 | 18 |

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **User provisioning** | 9.7 (11 reviews) | 9.0 (246 reviews) | 9.6 (8 reviews) | 
| **Password manager** | Not enough data | 8.7 (199 reviews) | 8.3 (10 reviews) | 
| **Single Sign-on** | 9.8 (11 reviews) | 9.3 (269 reviews) | 8.9 (11 reviews) | 
| **Enforces policies** | 9.4 (9 reviews) | 9.0 (266 reviews) | 8.7 (10 reviews) | 
| **Authentication** | 8.3 (7 reviews) | 9.3 (260 reviews) | 9.8 (14 reviews) | 
| **Multi-factor authentication** | 9.8 (8 reviews) | 9.3 (265 reviews) | 10.0 (16 reviews) | 

####  Type

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **On-premises solution** | Not enough data | 8.6 (208 reviews) | 8.7 (10 reviews) | 
| **Cloud-solution** | 9.6 (8 reviews) | 9.3 (243 reviews) | 8.2 (10 reviews) | 

####  Reporting

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Tracking** | Not enough data | 8.8 (214 reviews) | 9.1 (9 reviews) | 
| **Reporting** | Not enough data | 8.8 (222 reviews) | 8.7 (9 reviews) | 
| **Access & Permission Change Reporting** | Not enough data | 9.7 (12 reviews) | Not enough data | 
| **Compliance & Audit Trail Export** | Not enough data | 8.7 (15 reviews) | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Adaptive & Contextual Access Control** | Not enough data | 9.3 (33 reviews) | Not enough data | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Identity Lifecycle Management** | Not enough data | 9.2 (24 reviews) | Not enough data | 
| **Self‑Service Account Management** | Not enough data | 9.3 (12 reviews) | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **AI‑Driven Access Anomaly Detection** | Not enough data | 8.5 (13 reviews) | Not enough data | 
| **Automated Policy Tuning** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Predictive Role Recommendations** | Not enough data | 9.2 (8 reviews) | Not enough data | 

### Zero Trust Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **Cisco Duo** | 9.7/10 | 6 |

#### Identity and Access Management - Zero Trust Platforms

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Single sign-on (SSO)** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Multi-factor authentication (MFA)** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Role-based access control (RBAC)** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Identity federation** | Not enough data | Not enough data | Not enough data | 

#### Security - Zero Trust Platforms

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Endpoint detection and response (EDR)** | Not enough data | Not enough data | Not enough data | 
| **Device posture assessment** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Micro-segmentation** | Not enough data | Not enough data | Not enough data | 
| **Zero trust network access (ZTNA)** | Not enough data | Not enough data | Not enough data | 

#### Data Security - Zero Trust Platforms

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Data loss prevention (DLP)** | Not enough data | Not enough data | Not enough data | 
| **Data classification** | Not enough data | Not enough data | Not enough data | 

#### Application Visibility - Zero Trust Platforms

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **API support** | Not enough data | Not enough data | Not enough data | 
| **Application-level controls** | Not enough data | Not enough data | Not enough data | 
| **Secure application access** | Not enough data | Not enough data | Not enough data | 
| **User and entity behavior analytics (UEBA)** | Not enough data | Not enough data | Not enough data | 
| **Continuous monitoring** | Not enough data | Not enough data | Not enough data | 

#### Reporting and Policies - Zero Trust Platforms

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Policy automation** | Not enough data | Not enough data | Not enough data | 
| **Regulatory compliance** | Not enough data | Not enough data | Not enough data | 
| **Cross-platform compatibility** | Not enough data | Not enough data | Not enough data | 
| **Policy enforcement** | Not enough data | Not enough data | Not enough data | 
| **Comprehensive reporting** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Zero Trust Platforms

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Cloud Security

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **Cisco Duo** | N/A | N/A |

#### Cloud Visibility

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Cloud Registry** | Not enough data | Not enough data | Not enough data | 
| **Cloud Gap Analytics** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Data Security** | Not enough data | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | Not enough data | 

#### Identity

| Feature | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **SSO** | Not enough data | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam)


**Unique to Microsoft Entra ID (6):** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)

**Unique to Cisco Duo (9):** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [Cloud File Security Software](https://www.g2.com/categories/cloud-file-security), [Cloud Data Security Software](https://www.g2.com/categories/cloud-data-security), [Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking), [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso), [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Zero Trust Platforms](https://www.g2.com/categories/zero-trust-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Cloud Identity | Microsoft Entra ID | Cisco Duo | 
|---|---|---|---|
| **Small-Business** | 32.3% | 23.0% | 18.7% | 
| **Mid-Market** | 51.6% | 39.9% | 37.9% | 
| **Enterprise** | 16.1% | 37.1% | 43.4% | 

### By Industry

#### Google Cloud Identity

- **Computer Software:** 22.6%
- **Information Technology and Services:** 16.1%
- **Computer & Network Security:** 9.7%
- **Education Management:** 6.5%
- **Events Services:** 6.5%
- **Accounting:** 3.2%
- **Architecture & Planning:** 3.2%
- **Consumer Goods:** 3.2%
- **Financial Services:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Other:** 22.6%

#### Microsoft Entra ID

- **Information Technology and Services:** 26.2%
- **Computer Software:** 9.6%
- **Computer & Network Security:** 6.5%
- **Financial Services:** 4.5%
- **Hospital & Health Care:** 2.7%
- **Higher Education:** 2.5%
- **Banking:** 2.2%
- **Automotive:** 1.8%
- **Retail:** 1.8%
- **Management Consulting:** 1.6%
- **Other:** 40.7%

#### Cisco Duo

- **Information Technology and Services:** 17.6%
- **Higher Education:** 11.9%
- **Computer Software:** 5.7%
- **Hospital & Health Care:** 5.1%
- **Financial Services:** 4.9%
- **Education Management:** 4.7%
- **Computer & Network Security:** 3.6%
- **Internet:** 2.5%
- **Telecommunications:** 2.1%
- **Insurance:** 2.1%
- **Other:** 39.8%

---
## Alternatives

### Alternatives to Google Cloud Identity

- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1229 reviews)
- [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (363 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3973 reviews)
- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (5366 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4004 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1799 reviews)
- [Rippling IT](https://www.g2.com/products/rippling-it/reviews) — 4.7/5 stars (1102 reviews)
- [NordPass Business](https://www.g2.com/products/nordpass-business/reviews) — 4.5/5 stars (642 reviews)
- [Scalefusion](https://www.g2.com/products/scalefusion/reviews) — 4.7/5 stars (382 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)

### Alternatives to Microsoft Entra ID

- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3973 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (189 reviews)
- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1229 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1799 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (270 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2051 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1197 reviews)

### Alternatives to Cisco Duo

- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2051 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (270 reviews)
- [SecureAuth: Workforce IAM](https://www.g2.com/products/secureauth-workforce-iam/reviews) — 4.4/5 stars (29 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1229 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3973 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1799 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1197 reviews)

---
## Top Discussions

### Google Cloud Identity

- Title: [What's new on Google Cloud in 2021?](https://www.g2.com/discussions/39888-what-s-new-on-google-cloud-in-2021) — 5 comments, 1 upvote
  > **Top comment:** "They added some security features to data access."

### Microsoft Entra ID

- Title: [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) — 4 comments
  > **Top comment:** "excellent and well trusted"
- Title: [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) — 3 comments
  > **Top comment:** "Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited..."
- Title: [Which is better Google Authenticator or Microsoft authenticator?](https://www.g2.com/discussions/which-is-better-google-authenticator-or-microsoft-authenticator) — 3 comments, 1 upvote
  > **Top comment:** "Microsoft Authenticator "
- Title: [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) — 2 comments
  > **Top comment:** "Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management..."
- Title: [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "It is a cloud-based identity and access management service  designed by Microsoft to help organizations manage and secure user identities and access to..."

### Cisco Duo

- Title: [What is Duo Security used for?](https://www.g2.com/discussions/what-is-duo-security-used-for) — 3 comments
  > **Top comment:** "Comment deleted by user."
- Title: [Is Duo Security free?](https://www.g2.com/discussions/is-duo-security-free) — 3 comments
  > **Top comment:** "No"
- Title: [Is Duo Security Safe?](https://www.g2.com/discussions/is-duo-security-safe) — 2 comments
  > **Top comment:** "yes, it's safe"
- Title: [What is a key feature of duo?](https://www.g2.com/discussions/what-is-a-key-feature-of-duo) — 2 comments
  > **Top comment:** "One key feature of Duo Security is its strong two-factor authentication. It adds an additional layer of security to the login process by requiring users to..."
- Title: [What is duo security software?](https://www.g2.com/discussions/what-is-duo-security-software) — 2 comments
  > **Top comment:** "Duo is a dual factor authentication. This is additional security on top of the password "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-cloud-identity-vs-microsoft-entra-id-vs-cisco-duo)