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# Google Cloud Identity Platform vs Microsoft Entra ID Comparison - What are their main differences?

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Google Cloud Identity PlatformMicrosoft Entra ID[+ Add Product](#)

Pricing

**Google Cloud Identity Platform**
No pricing available

**Microsoft Entra ID**
Free Trial

**Free** · Azure Active Directory Free

**Free** · Office 365

**$6.00** 1 User Per Month · Azure Active Directory Premium P1

**$9.00** 1 User Per Month · Azure Active Directory Premium P2

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Google Cloud Identity Platform**
$$$$$

**Microsoft Entra ID**
$$$$$

Average Discount

**Google Cloud Identity Platform**
Not enough reviews yet

**Microsoft Entra ID**
13%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Google Cloud Identity Platform** 6 months
Based on 100 responses

**Microsoft Entra ID** 6 months
Based on 100 responses

Return on Investment

**Google Cloud Identity Platform** 6 months
Based on 100 responses

**Microsoft Entra ID** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Google Cloud Identity Platform**
[
Cloud Services (1)
](https://www.g2.com/products/google-cloud-identity-platform/reviews?filters%5Bsentiment_snippet%5D=2270856&qs=pros-and-cons#reviews)[
Features (1)
](https://www.g2.com/products/google-cloud-identity-platform/reviews?filters%5Bsentiment_snippet%5D=2270861&qs=pros-and-cons#reviews)

**Microsoft Entra ID**
[
Ease of Use (129)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1216818&qs=pros-and-cons#reviews)[
Security (122)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1215375&qs=pros-and-cons#reviews)[
Complexity (56)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1214005&qs=pros-and-cons#reviews)[
Expensive (53)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1213542&qs=pros-and-cons#reviews)

Integrations

**Google Cloud Identity Platform**
Not enough data

**Microsoft Entra ID**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aa32fa23598dc6c153bb17435c1c1d13/activedirectory-domain-controller-for-windows-2016.png "Product Avatar Image")

ActiveDirectory Domain...

](https://www.g2.com/products/activedirectory-domain-controller-for-windows-2016/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8556e2066b427bbe86f729effc6bef0/azure-kubernetes-service-aks.png "Product Avatar Image")

Azure Kubernetes Service (AKS)

](https://www.g2.com/products/azure-kubernetes-service-aks/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ac0e7b10e1efb64107026cb2b241d53/azure-pipelines.jpg "Product Avatar Image")

Azure Pipelines

](https://www.g2.com/products/azure-pipelines/reviews)[
View all
](https://www.g2.com/products/microsoft-entra-id/integrations)

Screenshots

**Google Cloud Identity Platform**
No screenshot available

**Microsoft Entra ID**
 ![Microsoft Entra ID screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/196921/AAD.jpg)

**Ratings**
from reviews

Meets Requirements

**Google Cloud Identity Platform**

**8.9** /10

Based on 12 responses

**Microsoft Entra ID**

**9.2** /10

Based on 715 responses

Ease of Use

**Google Cloud Identity Platform**

**8.5** /10

Based on 12 responses

**Microsoft Entra ID**

**8.8** /10

Based on 721 responses

Ease of Setup

**Google Cloud Identity Platform** Not enough data

**Microsoft Entra ID**

**8.6** /10

Based on 444 responses

Ease of Admin

**Google Cloud Identity Platform** Not enough data

**Microsoft Entra ID**

**8.8** /10

Based on 398 responses

Quality of Support

**Google Cloud Identity Platform**

**8.9** /10

Based on 11 responses

**Microsoft Entra ID**

**8.7** /10

Based on 654 responses

Has the product been a good partner in doing business?

**Google Cloud Identity Platform** Not enough data

**Microsoft Entra ID**

**9.0** /10

Based on 384 responses

Product Direction (% positive)

**Google Cloud Identity Platform**

**6.8** /10

Based on 11 responses

**Microsoft Entra ID**

**9.4** /10

Based on 693 responses

**Features**
ratings from reviews

User Provisioning and Governance Tools

Not enough data

**8.9** /10

Based on 94 responses

Single Sign-On (SSO)

Not enough data

**8.9** /10

Based on 273 responses

Multi-Factor Authentication (MFA)

Not enough data

**8.4** /10

Based on 213 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Cloud Directory Services

Not enough data

**8.8** /10

Based on 205 responses

Privileged Access Management (PAM)

Not enough data

**9.1** /10

Based on 102 responses

Customer Identity and Access Management (CIAM)

**8.7** /10

Based on 10 responses

Not enough data

Passwordless Authentication

Not enough data

**8.6** /10

Based on 120 responses

Identity and Access Management (IAM)

Not enough data

**9.0** /10

Based on 324 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
31.3%

Mid-Market(51-1000 emp.)
31.3%

Enterprise(\> 1000 emp.)
37.5%

Small-Business(50 or fewer emp.)
31.3%

Mid-Market(51-1000 emp.)
31.3%

Enterprise(\> 1000 emp.)
37.5%

Small-Business(50 or fewer emp.)
22.8%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
36.9%

Small-Business(50 or fewer emp.)
22.8%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
36.9%

**Reviewers' Industry**

[![Google Cloud Identity Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aebfa0060e4d177ff850535a1cd26ec3/google-cloud-identity-platform.jpg "Google Cloud Identity Platform")](https://www.g2.com/products/google-cloud-identity-platform/reviews)
Google Cloud Identity Platform

Computer Software
12.5%

Retail
6.3%

Program Development
6.3%

Oil & Energy
6.3%

Non-Profit Organization Management
6.3%

Other
62.5%

[![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")](https://www.g2.com/products/microsoft-entra-id/reviews)
Microsoft Entra ID

Information Technology and Services
26.3%

Computer Software
9.5%

Computer & Network Security
6.4%

Financial Services
4.5%

Hospital & Health Care
2.9%

Other
50.3%

Alternatives

**Google Cloud Identity Platform Alternatives**

 ![Auth0](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f2737a65f0dea813b21792c5eaee8699/auth0.png "Auth0")

[
Auth0
](/products/auth0/reviews)

 ![Amazon Cognito](https://images.g2crowd.com/uploads/product/hd_favicon/1528476502/amazon-cognito.svg "Amazon Cognito")

[
Amazon Cognito
](/products/amazon-cognito/reviews)

 ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta")

[
Okta
](/products/okta/reviews)

 ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin")

[
OneLogin
](/products/onelogin/reviews)

**Microsoft Entra ID Alternatives**

 ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud")

[
JumpCloud
](/products/jumpcloud/reviews)

 ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin")

[
OneLogin
](/products/onelogin/reviews)

 ![1Password](https://images.g2crowd.com/uploads/product/hd_favicon/44a92221962a61e97eaf7f9b7327e4fc/1password.svg "1Password")

[
1Password
](/products/1password/reviews)

 ![IBM Verify CIAM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_86c48d9c3cc2a4a3647453cf9f5be07d/ibm-verify-ciam.jpg "IBM Verify CIAM")

[
IBM Verify CIAM
](/products/ibm-verify-ciam/reviews)

## Google Cloud Identity Platform vs Microsoft Entra ID

- Reviewers felt that Microsoft Entra ID meets the needs of their business better than Google Cloud Identity Platform.
- When comparing quality of ongoing product support, reviewers felt that Google Cloud Identity Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Entra ID over Google Cloud Identity Platform.