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# Google Cloud Identity & Access Management (IAM) vs Okta Comparison - What are their main differences?

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Google Cloud IAMOkta[+ Add Product](#)

Pricing

**Google Cloud Identity & Access Management (IAM)**
No pricing available

**Okta**

**$6.00** Per User Per Month · Starter

**$17.00** Per User Per Month · Essentials

**Inquire for pricing** · Professional

**Inquire for pricing** · Enterprise

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**Pricing Insights**
from reviews

Perceived Cost

**Google Cloud Identity & Access Management (IAM)**
$$$$$

**Okta**
$$$$$

Average Discount

**Google Cloud Identity & Access Management (IAM)**
Not enough reviews yet

**Okta**
15%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Google Cloud Identity & Access Management (IAM)**6 months
Based on 100 responses

**Okta** 6 months
Based on 100 responses

Return on Investment

**Google Cloud Identity & Access Management (IAM)**6 months
Based on 100 responses

**Okta** 6 months
Based on 100 responses

 ![Google Cloud Identity & Access Management (IAM)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/google-cloud-identity-access-management-iam.png "Google Cloud Identity & Access Management (IAM)")

 ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta")

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**Pros & Cons**
from reviews

**Google Cloud Identity & Access Management (IAM)**
[
Ease of Use (20)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2285323&qs=pros-and-cons#reviews)[
Security (16)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2285298&qs=pros-and-cons#reviews)[
Difficult Learning (10)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2433160&qs=pros-and-cons#reviews)[
Complexity (9)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2285184&qs=pros-and-cons#reviews)

**Okta**
[
Ease of Use (207)
](https://www.g2.com/products/okta/reviews?filters%5Bsentiment_snippet%5D=1338340&qs=pros-and-cons#reviews)[
Security (158)
](https://www.g2.com/products/okta/reviews?filters%5Bsentiment_snippet%5D=1338348&qs=pros-and-cons#reviews)[
Authentication Issues (77)
](https://www.g2.com/products/okta/reviews?filters%5Bsentiment_snippet%5D=1336683&qs=pros-and-cons#reviews)[
Login Issues (64)
](https://www.g2.com/products/okta/reviews?filters%5Bsentiment_snippet%5D=1337332&qs=pros-and-cons#reviews)

Integrations

**Google Cloud Identity & Access Management (IAM)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b9a29516470640e060a180b6ce4fd429/google-kubernetes-engine-gke.png "Product Avatar Image")

Kubernetes Engine

](https://www.g2.com/products/google-kubernetes-engine-gke/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_685fcffbb1d262ce4dbe736eb3c92266/okta%282%29.png "Product Avatar Image")

Okta

](https://www.g2.com/products/okta/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd4972b8c2216fc2f2046a656f6e3784/qi-ads.png "Product Avatar Image")

Qi Ads

](https://www.g2.com/products/qi-ads/reviews)[
View all
](https://www.g2.com/products/google-cloud-identity-access-management-iam/integrations)

**Okta**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ae5d46296d0f8afa0fd352fc44bf419d/microsoft365.png "Product Avatar Image")

Microsoft 365

](https://www.g2.com/products/microsoft365/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Salesforce Sales Cloud

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6ee5c9dddbf5c28b136829c8782ed1b/slack.png "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[
View all
](https://www.g2.com/products/okta/integrations)

**Ratings**
from reviews

Meets Requirements

**Google Cloud Identity & Access Management (IAM)**

**8.9** /10

Based on 37 responses

**Okta**

**9.3** /10

Based on 1,080 responses

Ease of Use

**Google Cloud Identity & Access Management (IAM)**

**8.6** /10

Based on 40 responses

**Okta**

**9.3** /10

Based on 1,110 responses

Ease of Setup

**Google Cloud Identity & Access Management (IAM)**

**8.7** /10

Based on 34 responses

**Okta**

**8.9** /10

Based on 600 responses

Ease of Admin

**Google Cloud Identity & Access Management (IAM)**

**8.3** /10

Based on 16 responses

**Okta**

**9.1** /10

Based on 262 responses

Quality of Support

**Google Cloud Identity & Access Management (IAM)**

**8.6** /10

Based on 36 responses

**Okta**

**8.9** /10

Based on 825 responses

Has the product been a good partner in doing business?

**Google Cloud Identity & Access Management (IAM)**

**8.8** /10

Based on 15 responses

**Okta**

**9.0** /10

Based on 257 responses

Product Direction (% positive)

**Google Cloud Identity & Access Management (IAM)**

**8.8** /10

Based on 40 responses

**Okta**

**8.8** /10

Based on 1,004 responses

**Features**
ratings from reviews

Identity and Access Management (IAM)

**8.7** /10

Based on 32 responses

**9.3** /10

Based on 493 responses

User Provisioning and Governance Tools

Not enough data

**9.1** /10

Based on 140 responses

Single Sign-On (SSO)

Not enough data

**9.2** /10

Based on 544 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Zero Trust Networking

Not enough data

**8.9** /10

Based on 42 responses

Cloud Directory Services

Not enough data

**9.5** /10

Based on 89 responses

Privileged Access Management (PAM)

**9.2** /10

Based on 7 responses

Not enough data

Customer Identity and Access Management (CIAM)

Not enough data

**9.3** /10

Based on 141 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
55.6%

Mid-Market(51-1000 emp.)
28.9%

Enterprise(\> 1000 emp.)
15.6%

Small-Business(50 or fewer emp.)
55.6%

Mid-Market(51-1000 emp.)
28.9%

Enterprise(\> 1000 emp.)
15.6%

Small-Business(50 or fewer emp.)
7.7%

Mid-Market(51-1000 emp.)
52.0%

Enterprise(\> 1000 emp.)
40.3%

Small-Business(50 or fewer emp.)
7.7%

Mid-Market(51-1000 emp.)
52.0%

Enterprise(\> 1000 emp.)
40.3%

**Reviewers' Industry**

[![Google Cloud Identity & Access Management (IAM)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/google-cloud-identity-access-management-iam.png "Google Cloud Identity & Access Management (IAM)")](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews)
Google Cloud Identity & Access Management (IAM)

Information Technology and Services
18.2%

Computer Software
15.9%

Computer & Network Security
11.4%

Telecommunications
6.8%

Internet
6.8%

Other
40.9%

[![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta")](https://www.g2.com/products/okta/reviews)
Okta

Computer Software
18.8%

Information Technology and Services
15.2%

Financial Services
7.0%

Marketing and Advertising
4.0%

Internet
3.9%

Other
51.0%

Alternatives

**Google Cloud Identity & Access Management (IAM) Alternatives**

 ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")

[
Microsoft Entra ID
](/products/microsoft-entra-id/reviews)

 ![Auth0](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f2737a65f0dea813b21792c5eaee8699/auth0.png "Auth0")

[
Auth0
](/products/auth0/reviews)

 ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud")

[
JumpCloud
](/products/jumpcloud/reviews)

 ![AWS Secrets Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5b5ecb6259c4c0d54368899a457a4e08/aws-secrets-manager.jpg "AWS Secrets Manager")

[
AWS Secrets Manager
](/products/aws-secrets-manager/reviews)

**Okta Alternatives**

 ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud")

[
JumpCloud
](/products/jumpcloud/reviews)

 ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin")

[
OneLogin
](/products/onelogin/reviews)

 ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")

[
Microsoft Entra ID
](/products/microsoft-entra-id/reviews)

 ![SailPoint](https://images.g2crowd.com/uploads/product/hd_favicon/81b92cc26cb04ec3c030670bc4da9e0c/sailpoint.svg "SailPoint")

[
SailPoint
](/products/sailpoint/reviews)

## Google Cloud IAM vs Okta FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Okta vs Google Cloud IAM?

Okta stands out for its higher reviewer satisfaction and mid-market focus, while Google Cloud IAM is favored for its ease of use and access control in small-business environments.

| [Okta](https://www.g2.com/products/okta/reviews) | [Google Cloud IAM](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews) |
| --- | --- |
| G2 Rating (reviews) | 4.5/5 (1,370 reviews) | 4.4/5 (59 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 8.9 | 8.7 |
| Quality of Support score | 8.9 | 8.6 |
| Top Reviewer-Cited Strength | Single Sign-On and Multi-Factor Authentication | Ease of Use (20 all-time mentions) |

### How do the pricing models of Okta and Google Cloud IAM compare?

Okta is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Google Cloud IAM.

- **Okta:** Reviewers frequently mention Okta's pricing as justified by its robust features and ROI, though some note higher costs for advanced capabilities.
- **Google Cloud IAM:** Reviewers describe Google Cloud IAM as cost-effective for organizations already using Google services, but note that some features are limited without Google Workspace.

### What are the best alternatives to Okta and Google Cloud IAM?

The top three alternatives to Okta and Google Cloud IAM are Microsoft Entra ID, CyberArk Workforce Identity, and JumpCloud.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Okta](https://www.g2.com/products/okta/reviews) | 4.5/5 (1,370 reviews) | Mid-Market | Pricing is justified by robust features and ROI | Single Sign-On and Multi-Factor Authentication |
| [Google Cloud IAM](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews) | 4.4/5 (59 reviews) | Small-Business | Cost-effective for Google-centric organizations | Ease of Use (20 all-time mentions) |
| [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) | 4.5/5 (912 reviews) | Mid-Market | — | — |
| [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) | 4.5/5 (130 reviews) | Enterprise | — | — |
| [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) | 4.5/5 (4,064 reviews) | Mid-Market | — | — |

### Which Identity and Access Management (IAM) features should I prioritize when comparing Okta and Google Cloud IAM?

Buyers should prioritize Authentication, Ease of Use, Access Control, Integrations, and Quality of Support when comparing Okta and Google Cloud IAM.

- **Authentication:** Okta (9.3), Google Cloud IAM (8.6)
- **Ease of Use:** Okta (9.3), Google Cloud IAM (8.6), with 20 all-time mentions for Google Cloud IAM
- **Access Control:** Google Cloud IAM (10 all-time mentions)
- **Integrations:** Okta is frequently cited for its broad integration catalog; Google Cloud IAM is mentioned for Google Workspace integration (3 all-time mentions)
- **Quality of Support:** Okta (8.9), Google Cloud IAM (8.6)

### What are the pros and cons of Okta vs Google Cloud IAM?

Okta's headline strength is its robust Single Sign-On and Multi-Factor Authentication, while Google Cloud IAM is most praised for its ease of use and granular access control.

- **Okta strengths:** Single Sign-On, Multi-Factor Authentication, centralized access management, broad integration catalog, and strong security protocols.
- **Okta trade-offs:** Higher licensing costs for advanced features, complex initial setup and configuration, and a learning curve for new administrators.
- **Google Cloud IAM strengths:** Ease of use (20 all-time mentions), security (15), intuitive interface (11), access control (10), flexibility (9), and centralized management.
- **Google Cloud IAM trade-offs:** Steep learning curve (10 all-time mentions), complexity (9), challenging permission management, and some features limited without Google Workspace.

### Is Okta or Google Cloud IAM better for small businesses?

Google Cloud IAM is a better fit for small businesses, as indicated by its largest reviewer segment and positive small-business sentiment.

- **Okta:** Largest segment is Mid-Market; reviewers highlight its enterprise-grade features and integration breadth, but note higher costs and complexity for smaller organizations.
- **Google Cloud IAM:** Largest segment is Small-Business; reviewers describe it as easy to set up, cost-effective, and well-suited for organizations already using Google services.

### Which Identity and Access Management (IAM) platform has better integrations?

Okta is favored for integrations due to its extensive integration catalog and frequent reviewer mentions.

- **Okta:** Reviewers frequently cite Okta's broad integration catalog, including integrations with Slack, Gmail, and Workday.
- **Google Cloud IAM:** Google Workspace is the most frequently mentioned integration, with 3 all-time mentions.

### How do Okta and Google Cloud IAM compare on customer support?

Okta and Google Cloud IAM are rated within 0.3 points on Quality of Support, indicating near parity with Okta holding a slight edge.

- **Okta:** Reviewers consistently praise Okta's responsive support and onboarding experience, with a Quality of Support score of 8.9.
- **Google Cloud IAM:** Reviewers describe support as helpful and efficient, with a Quality of Support score of 8.6.

### Which is easier to implement, Okta or Google Cloud IAM?

Okta and Google Cloud IAM score within 0.2 points on Ease of Setup, indicating near parity in implementation experience.

- **Okta:** Reviewers describe setup as straightforward for standard use cases, but note complexity for advanced configurations and integrations.
- **Google Cloud IAM:** Reviewers highlight accessible initial setup, especially for organizations already using Google services, but mention a learning curve for complex permission structures.

### Which product has better Authentication?

Okta is rated higher for Authentication, with stronger reviewer satisfaction and more frequent mentions of advanced authentication features.

- **Okta:** Authentication score 9.3; reviewers highlight Single Sign-On, Multi-Factor Authentication, and biometric options as key strengths.
- **Google Cloud IAM:** Authentication score 8.6; reviewers mention two-factor authentication and secure access, with 7 all-time mentions of secure access.