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Compare Google Cloud Identity & Access Management (IAM) and Microsoft Entra ID 
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At a Glance
Market Segments
Small-Business (56.0% of reviews)
Enterprise (38.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Cloud Identity & Access Management (IAM)
Star Rating
(28)4.3 out of 5
Market Segments
Small-Business (56.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Cloud Identity & Access Management (IAM)Microsoft Entra ID
Star Rating
(789)4.5 out of 5
Market Segments
Enterprise (38.4% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Microsoft Entra ID excels in Multi-Factor Authentication with a score of 9.5, while Google Cloud IAM follows closely with a score of 9.3. Reviewers mention that the variety of authentication methods available in Entra ID enhances security and user experience.
- Reviewers say that Microsoft Entra ID's Single Sign-On feature is highly rated at 9.2, compared to Google Cloud IAM's 8.2. Users on G2 highlight that Entra ID's seamless integration with various applications simplifies access management.
- Users report that Microsoft Entra ID offers superior Role Management capabilities with a score of 9.1, while Google Cloud IAM scores 9.0. Reviewers mention that the intuitive interface for managing roles in Entra ID makes it easier for administrators to assign permissions effectively.
- G2 users indicate that Microsoft Entra ID's automated provisioning feature is rated at 9.0, which is a significant advantage over Google Cloud IAM's score of 8.6. Users say that this automation streamlines user onboarding processes, saving time and reducing errors.
- Reviewers mention that Microsoft Entra ID's centralized management capabilities score 9.4, while Google Cloud IAM also scores 9.7 in this area. However, users report that Entra ID's user-friendly administration console makes it easier to manage identities across multiple platforms.
- Users on G2 highlight that Microsoft Entra ID's ability to identify and alert for threats scores 9.1, which is crucial for security. In contrast, Google Cloud IAM's score of 9.0 is still strong, but reviewers say that Entra ID's proactive threat detection features provide an added layer of security for organizations.
Pricing
Entry-Level Pricing
Google Cloud Identity & Access Management (IAM)
No pricing availableMicrosoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
Google Cloud Identity & Access Management (IAM)
No trial information availableMicrosoft Entra ID
Free Trial is available
Ratings
Meets Requirements
8.6
18
9.1
625
Ease of Use
8.3
20
8.8
629
Ease of Setup
8.3
15
8.6
352
Ease of Admin
8.5
12
8.8
339
Quality of Support
8.1
17
8.7
569
Has the product been a good partner in doing business?
8.6
11
9.1
328
Product Direction (% positive)
8.3
20
9.4
606
Features by Category
Authentication Options
Not enough data
9.0
207
Not enough data
8.9
198
Not enough data
9.3
199
Not enough data
8.8
200
Not enough data
8.7
168
Not enough data
8.8
158
Access Control Types
Not enough data
8.9
189
Not enough data
8.9
188
Not enough data
8.9
188
Not enough data
8.8
166
Not enough data
8.7
165
Administration
Not enough data
8.9
186
Not enough data
9.0
196
Not enough data
8.9
197
Not enough data
8.7
200
Not enough data
8.9
191
Platform
Not enough data
8.7
170
Not enough data
8.9
168
Not enough data
9.0
184
Not enough data
8.7
162
Not enough data
8.9
178
Not enough data
8.8
174
Not enough data
8.6
159
User on/off Boarding
Not enough data
8.9
70
|
Verified
Not enough data
8.8
72
|
Verified
Not enough data
9.1
78
|
Verified
Not enough data
9.2
76
|
Verified
Not enough data
9.0
77
|
Verified
Not enough data
8.9
68
|
Verified
User Maintenance
Not enough data
9.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.6
71
|
Verified
Governance
Not enough data
8.9
76
|
Verified
Not enough data
8.8
71
|
Verified
Administration
Not enough data
8.7
77
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.9
79
|
Verified
Not enough data
8.8
71
|
Verified
Authentication type
Not enough data
8.1
157
Not enough data
7.2
138
Not enough data
8.4
149
Not enough data
7.8
136
Not enough data
8.8
158
Not enough data
8.6
158
Not enough data
8.9
166
Not enough data
8.5
145
Functionality
Not enough data
8.9
167
Not enough data
8.6
163
Implementation
Not enough data
8.9
180
Not enough data
8.2
143
Not enough data
8.1
131
Access Control
Not enough data
9.0
170
Not enough data
8.7
164
Not enough data
8.8
155
Not enough data
8.6
151
Administration
Not enough data
8.6
156
Not enough data
8.7
168
Not enough data
8.7
154
Not enough data
8.7
161
Functionality
Not enough data
9.0
168
Not enough data
9.1
172
Not enough data
9.0
160
Administration
9.3
5
9.2
88
9.7
5
8.8
82
Not enough data
9.0
85
8.3
5
8.6
83
9.3
5
9.3
87
9.0
5
9.1
86
Functionality
9.3
5
9.5
86
8.7
5
9.4
86
9.0
5
9.1
75
9.7
5
8.9
81
9.7
5
9.3
86
9.0
5
9.3
87
9.7
5
8.9
84
Not enough data
Feature Not Available
9.3
5
9.0
80
9.3
5
9.2
80
Monitoring
Not enough data
9.2
86
9.0
5
9.2
86
8.3
5
9.0
82
Reporting
9.0
5
9.1
84
9.7
5
9.1
82
Functionality
Not enough data
8.6
85
Not enough data
8.8
91
Not enough data
9.1
111
Not enough data
7.6
100
Functionality
8.6
11
9.0
223
7.9
11
8.7
191
8.2
11
9.2
220
8.9
11
8.8
214
8.2
10
9.2
221
8.6
11
9.2
220
Type
7.7
10
8.5
196
8.5
11
9.2
216
Reporting
8.8
11
8.8
201
8.5
10
8.8
210
Not enough data
9.7
5
Not enough data
8.0
5
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.7
5
Administration & Governance - Identity and Access Management (IAM)
Not enough data
8.7
5
Not enough data
8.7
5
Generative AI - Identity and Access Management (IAM)
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Categories
Categories
Shared Categories
Google Cloud Identity & Access Management (IAM) and Microsoft Entra ID are categorized as Privileged Access Management (PAM) and Identity and Access Management (IAM)
Unique Categories
Google Cloud Identity & Access Management (IAM) has no unique categories
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Multi-Factor Authentication (MFA), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
Google Cloud Identity & Access Management (IAM)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.0%
Computer & Network Security
20.0%
Information Technology and Services
16.0%
Telecommunications
4.0%
Religious Institutions
4.0%
Other
36.0%
Information Technology and Services
26.4%
Computer Software
9.5%
Computer & Network Security
6.7%
Financial Services
4.7%
Hospital & Health Care
2.8%
Other
49.9%
Alternatives
Discussions
Google Cloud Identity & Access Management (IAM) has no discussions with answers
Which is better Google Authenticator or Microsoft authenticator?
3 Comments
SP
MS authenticator Read more
How good is Microsoft authenticator app?
4 Comments
AW
Easy to add accounts and hassle free for every authentication promptRead more
Is Azure Active Directory SaaS or PaaS?
2 Comments
SG
Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management...Read more
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