# Google Cloud Identity & Access Management (IAM) vs Microsoft Entra ID Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Entra ID excels in balancing **security and usability** , with features like Conditional Access and Identity Protection allowing users to enforce a zero-trust approach without significant friction. This has been a highlight for many users who appreciate the strong identity security it offers.
- **Users say** that Google Cloud Identity & Access Management (IAM) stands out for its **ease of access and adaptability**. Reviewers appreciate the ability to assign roles instead of managing individual permissions, which saves time and simplifies access control, making it a user-friendly option.
- **According to verified reviews** , Microsoft Entra ID has a significantly higher overall satisfaction score compared to Google Cloud IAM, indicating that users feel more positively about their experience with Entra ID. This is reflected in the number of recent reviews, where Entra ID has received consistent feedback, while Google Cloud IAM has not seen recent activity.
- **Reviewers mention** that while Microsoft Entra ID offers a free entry-level price, Google Cloud IAM does not provide clear pricing information, which may be a consideration for budget-conscious buyers looking for transparent cost structures.
- **Users highlight** that Microsoft Entra ID's implementation process is quick and intuitive, with many praising the onboarding wizard that simplifies setup. In contrast, some users of Google Cloud IAM have noted that while it is straightforward, it may not be as seamless as Entra ID in terms of initial setup.
- **G2 reviewers note** that Microsoft Entra ID's support quality is rated higher than that of Google Cloud IAM, with users appreciating the responsiveness and helpfulness of the support team. This can be crucial for organizations that rely on timely assistance for identity management issues.



---
## Frequently Asked Questions

### What is the difference between Microsoft Entra ID vs Google Cloud IAM?

Microsoft Entra ID stands out for its higher G2 rating, larger review volume, and stronger mid-market presence, while Google Cloud IAM is favored for its ease of setup and support among small businesses.

| [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) | [Google Cloud IAM](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews) |
| --- | --- |
| 4.5/5 (912 reviews) | 4.4/5 (59 reviews) |
| Mid-Market | Small-Business |
| 8.6 | 8.7 |
| 8.7 | 8.6 |
| Security (122 all-time mentions) | Ease of Use (20 all-time mentions) |



### How do the pricing models of Microsoft Entra ID and Google Cloud IAM compare?

Microsoft Entra ID is rated higher for value, with a stronger Price/Cost satisfaction score than Google Cloud IAM.

- **Microsoft Entra ID:** In recent reviews, many cite high licensing costs for advanced features, but also note the platform's robust security and integration as justifying the investment.
- **Google Cloud IAM:** Reviewers highlight its value for small businesses and startups, appreciating its centralized access control and ease of use, though some mention complexity in permissions management.



### What are the best alternatives to Microsoft Entra ID and Google Cloud IAM?

The top three alternatives to Microsoft Entra ID and Google Cloud IAM are JumpCloud, Okta, and CyberArk Workforce Identity.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) | 4.5/5 (912 reviews) | Mid-Market | High licensing costs for advanced features | Security (122 all-time mentions) |
| [Google Cloud IAM](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews) | 4.4/5 (59 reviews) | Small-Business | Valued for centralized access control | Ease of Use (20 all-time mentions) |
| [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) | 4.5/5 (4064 reviews) | Mid-Market | — | Flexible identity management |
| [Okta](https://www.g2.com/products/okta/reviews) | 4.5/5 (1370 reviews) | Mid-Market | — | Single Sign-On capabilities |
| [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) | 4.5/5 (130 reviews) | Enterprise | — | Enterprise-grade security |



### Which Identity and Access Management (IAM) features should I prioritize when comparing Microsoft Entra ID and Google Cloud IAM?

Buyers should prioritize Security, Single Sign-On (SSO), Ease of Use, Integrations, and Access Control when comparing Microsoft Entra ID and Google Cloud IAM.

- **Security:** Microsoft Entra ID (122 all-time mentions), Google Cloud IAM (15 all-time mentions)
- **Single Sign-On (SSO):** Microsoft Entra ID (90 all-time mentions), Google Cloud IAM (recent reviews highlight SSO but below publish floor for counts)
- **Ease of Use:** Microsoft Entra ID (129 all-time mentions), Google Cloud IAM (20 all-time mentions)
- **Integrations:** Microsoft Entra ID (80 all-time mentions), Google Cloud IAM (7 all-time mentions)
- **Access Control:** Microsoft Entra ID (55 all-time mentions), Google Cloud IAM (10 all-time mentions)



### What are the pros and cons of Microsoft Entra ID vs Google Cloud IAM?

Microsoft Entra ID's headline strength is security and integration, while Google Cloud IAM is praised for ease of use and flexible access control.

- **Microsoft Entra ID strengths:** Security (122 all-time mentions), Single Sign-On (90), Identity Management (89), Integrations (80), MFA (61), Access Control (55), Easy Management (55)
- **Microsoft Entra ID trade-offs:** Complexity (56), Expensive (53), Licensing confusion, Steep learning curve, Fragmented UI, Advanced features locked behind higher tiers
- **Google Cloud IAM strengths:** Ease of Use (20), Security (15), Intuitive (11), Access Control (10), Flexibility (9), Setup Ease (9), Integrations (7), Auditing (4)
- **Google Cloud IAM trade-offs:** Difficult Learning (10), Complexity (9), Complex Usage (7), Access Permissions (6), Complex Setup (5), UI can be confusing, Custom roles are time-consuming



### Is Microsoft Entra ID or Google Cloud IAM better for small businesses?

Google Cloud IAM is the better fit for small businesses, with a stronger presence and more favorable small-business reviewer sentiment.

- **Microsoft Entra ID:** Largest segment is Mid-Market; reviewers note a steeper learning curve and higher costs, which can be challenging for small businesses.
- **Google Cloud IAM:** Largest segment is Small-Business; reviewers highlight its accessibility, ease of setup, and suitability for startups and smaller organizations.



### Which Identity and Access Management (IAM) platform has better integrations?

Microsoft Entra ID is favored for integrations, with a broader range and higher mention counts than Google Cloud IAM.

- **Microsoft Entra ID:** Integrates with Microsoft 365 (41 all-time mentions), Okta (6 all-time mentions), and Genesys Cloud (recent reviews).
- **Google Cloud IAM:** Integrates with Google Workspace (3 recent reviews), with additional mentions of integration with Google suite features.



### How do Microsoft Entra ID and Google Cloud IAM compare on customer support?

Microsoft Entra ID and Google Cloud IAM are rated at parity for Quality of Support, with scores of 8.7 and 8.6 respectively, below the materiality threshold.

- **Microsoft Entra ID:** Reviewers describe support as generally responsive, though some cite frustration with licensing and documentation clarity.
- **Google Cloud IAM:** Reviewers note helpful support experiences, with several citing quick responses and effective troubleshooting, especially for onboarding and integration.



### Which is easier to implement, Microsoft Entra ID or Google Cloud IAM?

Google Cloud IAM has a slight edge in Ease of Setup, scoring 8.7 versus Microsoft Entra ID's 8.6, which is within the parity threshold.

- **Microsoft Entra ID:** Reviewers report that setup can be complex, especially for advanced features, but many find it straightforward once familiar with the Microsoft ecosystem.
- **Google Cloud IAM:** Reviewers highlight easy onboarding, accessible initial setup, and user-friendly tutorials, particularly for small businesses and Google Workspace users.



### Which product has better Authentication?

Microsoft Entra ID is more frequently cited for Authentication, with higher all-time mention counts and strong reviewer sentiment.

- **Microsoft Entra ID:** MFA (61 all-time mentions), SSO (90), Secure Access (66), and strong authentication features are consistently highlighted in reviews.
- **Google Cloud IAM:** Reviewers note two-factor authentication and secure login, but all-time mention counts for authentication-related features are below the publish floor.



| | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 58 | 912 | 
| **Largest Market Segment** | Small-Business (55.6% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Google Cloud Identity & Access Management (IAM)

Pros:
- Ease of Use (19 reviews)
- Security (16 reviews)

Cons:
- Complexity (9 reviews)
- Difficult Learning (9 reviews)

### Microsoft Entra ID

Pros:
- Security (66 reviews)
- Ease of Use (65 reviews)

Cons:
- Complexity (47 reviews)
- Complex Administration (37 reviews)

---
## Ratings Comparison
| Rating | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
  | **Meets Requirements** | 8.9 (37 reviews) | 9.1 (714 reviews) | 
  | **Ease of Use** | 8.6 (40 reviews) | 8.8 (719 reviews) | 
  | **Ease of Setup** | 8.7 (34 reviews) | 8.6 (442 reviews) | 
  | **Ease of Admin** | 8.3 (16 reviews) | 8.8 (396 reviews) | 
  | **Quality of Support** | 8.6 (36 reviews) | 8.7 (653 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (15 reviews) | 9.0 (382 reviews) | 
  | **Product Direction (% positive)** | 8.8 (40 reviews) | 9.4 (693 reviews) | 

---
## Pricing

### Google Cloud Identity & Access Management (IAM)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Microsoft Entra ID

#### Entry-Level Pricing

Plan: Azure Active Directory Free

Price: Free

Description: The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.

Key Features:
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access

[Browse all 4 editions](https://www.g2.com/products/microsoft-entra-id/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 93 |

#### Additional Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Secure Data Storage** | Not enough data | Not enough data | 
| **User Defined Attributes** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 

#### User on/off Boarding

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Self Service Access requests** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Smart/Automated Provisioning** | Not enough data | 8.8 (77 reviews) ✓ Verified | 
| **Role Management** | Not enough data | 9.1 (82 reviews) ✓ Verified | 
| **Policy Management** | Not enough data | 9.2 (84 reviews) ✓ Verified | 
| **Access Termination** | Not enough data | 9.0 (80 reviews) ✓ Verified | 
| **Approval Workflows** | Not enough data | 8.9 (71 reviews) ✓ Verified | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 

#### User Maintenance

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Self Service Password Reset** | Not enough data | 9.0 (77 reviews) ✓ Verified | 
| **Bulk Changes** | Not enough data | 8.5 (74 reviews) ✓ Verified | 
| **Bi-directional Identity Synchronization** | Not enough data | 8.7 (73 reviews) ✓ Verified | 

#### Governance

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Identifies and Alerts for Threats** | Not enough data | 9.0 (80 reviews) ✓ Verified | 
| **Compliance Audits** | Not enough data | 8.9 (74 reviews) ✓ Verified | 

#### Administration

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (81 reviews) ✓ Verified | 
| **Mobile App** | Not enough data | 8.4 (67 reviews) ✓ Verified | 
| **Ease of set up for target systems** | Not enough data | 8.9 (83 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.9 (74 reviews) ✓ Verified | 

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 270 |

#### Additional Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Authentication Options

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Authentication User experience** | Not enough data | 9.1 (238 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 8.9 (206 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.3 (225 reviews) | 
| **Supports Required Authentication Methods/Protocols** | Not enough data | 8.8 (209 reviews) | 
| **Federation/SAML support (idp)** | Not enough data | 8.8 (178 reviews) | 
| **Federation/SAML support (sp)** | Not enough data | 8.9 (165 reviews) | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Access Control Types

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Endpoint access** | Not enough data | 8.9 (202 reviews) | 
| **Local Access** | Not enough data | 8.9 (196 reviews) | 
| **Remote Access** | Not enough data | 9.0 (198 reviews) | 
| **Partner Access** | Not enough data | 8.8 (173 reviews) | 
| **Supports BYOD users** | Not enough data | 8.8 (172 reviews) | 

#### Administration

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Ease of installation on server** | Not enough data | 8.9 (195 reviews) | 
| **Password Policy Enforcement** | Not enough data | 9.0 (204 reviews) | 
| **Administration Console** | Not enough data | 8.8 (218 reviews) | 
| **Ease of connecting applications** | Not enough data | 8.7 (215 reviews) | 
| **Self Service Password Administration** | Not enough data | 9.0 (200 reviews) | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Platform

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Multiple Operating system support** | Not enough data | 8.8 (177 reviews) | 
| **Multi-Domain Support** | Not enough data | 8.9 (174 reviews) | 
| **Cross Browser support** | Not enough data | 9.0 (192 reviews) | 
| **Fail over protection** | Not enough data | 8.8 (169 reviews) | 
| **Reporting** | Not enough data | 8.9 (188 reviews) | 
| **Auditing** | Not enough data | 8.7 (187 reviews) | 
| **Third Party Web Services support** | Not enough data | 8.7 (166 reviews) | 

### Identity Management

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |

#### Additional Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Fraud Detection** | Not enough data | Not enough data | 
| **PCI Compliance** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Privileged Account Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self-Service Access Request** | Not enough data | Not enough data | 
| **User Provisioning** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Unified Directory** | Not enough data | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Access Certification** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | N/A | N/A |
| **Microsoft Entra ID** | 8.5/10 | 212 |

#### Authentication type

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **SMS-Based** | Not enough data | 8.2 (159 reviews) | 
| **Voice-Based Telephony** | Not enough data | 7.4 (140 reviews) | 
| **Email-Based** | Not enough data | 8.5 (154 reviews) | 
| **Hardware Token-Based** | Not enough data | 7.9 (139 reviews) | 
| **Software Token** | Not enough data | 8.8 (161 reviews) | 
| **Biometric Factor** | Not enough data | 8.7 (161 reviews) | 
| **Mobile-Push** | Not enough data | 8.9 (169 reviews) | 
| **Risk-Based Authentication** | Not enough data | 8.6 (150 reviews) | 
| **Knowledge-Based Authentication** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Mobile Authentication** | Not enough data | Not enough data | 

#### Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Multi-Device Sync** | Not enough data | 9.0 (169 reviews) | 
| **Backup** | Not enough data | 8.7 (165 reviews) | 

#### Implementation

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Easy Setup** | Not enough data | 8.8 (191 reviews) | 
| **Mobile SDK** | Not enough data | 8.3 (143 reviews) | 
| **Web SDK** | Not enough data | 8.2 (131 reviews) | 

#### Additional Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Credential Management** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Remote Access/Control** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Social Sign On** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Risk Alerts** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multiple Authentication Methods** | Not enough data | Not enough data | 

### Cloud Directory Services

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | N/A | N/A |
| **Microsoft Entra ID** | 8.8/10 | 203 |

#### Access Control

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Directory Listing Management** | Not enough data | 9.1 (176 reviews) | 
| **Access Termination** | Not enough data | 8.7 (165 reviews) | 
| **Remote Access** | Not enough data | 8.8 (158 reviews) | 
| **Partner Access** | Not enough data | 8.6 (151 reviews) | 
| **Reviews Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 

#### Administration

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Smart/Automated Provisioning** | Not enough data | 8.6 (160 reviews) | 
| **Policy Management** | Not enough data | 8.8 (174 reviews) | 
| **On-premise identity repositories supported** | Not enough data | 8.7 (159 reviews) | 
| **Ease of Connecting Applications** | Not enough data | 8.7 (165 reviews) | 

#### Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **SSO** | Not enough data | 9.1 (179 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.2 (183 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 9.0 (162 reviews) | 

#### Additional Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Profile Change Approvals** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Payment Processing** | Not enough data | Not enough data | 
| **Profile Visibility Controls** | Not enough data | Not enough data | 
| **Profile Templates** | Not enough data | Not enough data | 
| **Layout & Design** | Not enough data | Not enough data | 
| **Customer Portal** | Not enough data | Not enough data | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | 9.2/10 | 7 |
| **Microsoft Entra ID** | 9.1/10 | 102 |

#### Administration

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Policy, User, and Role Management** | 9.4 (6 reviews) | 9.3 (89 reviews) | 
| **Approval Workflows** | 9.7 (5 reviews) | 8.8 (83 reviews) | 
| **Automated Provisioning** | Not enough data | 9.0 (87 reviews) | 
| **Bulk Changes** | 8.3 (5 reviews) | 8.6 (84 reviews) | 
| **Centralized Management** | 9.3 (5 reviews) | 9.4 (90 reviews) | 
| **Self-Service Access Requests** | 9.0 (5 reviews) | 9.1 (87 reviews) | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **User Session Management** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Endpoint Management** | Not enough data | Not enough data | 

#### Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Multi-Factor Authentication** | 9.5 (7 reviews) | 9.5 (87 reviews) | 
| **Single Sign-On** | 8.9 (6 reviews) | 9.4 (90 reviews) | 
| **BYOD support** | 9.0 (5 reviews) | 9.1 (77 reviews) | 
| **Password Vault** | 9.7 (5 reviews) | 8.9 (82 reviews) | 
| **Centralized management** | 9.7 (5 reviews) | 9.3 (87 reviews) | 
| **Role-based security** | 9.2 (6 reviews) | 9.3 (88 reviews) | 
| **Live notifications** | 8.9 (6 reviews) | 9.0 (85 reviews) | 
| **Live session recording & playback** | Not enough data | Feature Not Available | 
| **Hide passwords** | 9.3 (5 reviews) | 9.1 (81 reviews) | 
| **Temporary, time-limited privilege** | 9.4 (6 reviews) | 9.2 (81 reviews) | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Remote Monitoring & Management** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Network Security** | Not enough data | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 

#### Monitoring

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Audit Logging** | 10.0 (5 reviews) | 9.2 (88 reviews) | 
| **Activity Logging** | 9.0 (5 reviews) | 9.2 (88 reviews) | 
| **Anomaly Detection** | 8.3 (5 reviews) | 9.0 (83 reviews) | 

#### Reporting

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Audit log** | 9.2 (6 reviews) | 9.1 (85 reviews) | 
| **Reporting** | 9.7 (5 reviews) | 9.2 (83 reviews) | 
| **Event Logs** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Application Access Control** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **PCI Compliance** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Activity Monitoring** | Not enough data | Not enough data | 
| **Device Auto Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Network Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Threat Intelligence** | Not enough data | Not enough data | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | N/A | N/A |
| **Microsoft Entra ID** | 8.5/10 | 120 |

#### Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **FIDO2-compliant** | Not enough data | 8.7 (86 reviews) | 
| **Works with hardware security keys** | Not enough data | 8.8 (93 reviews) | 
| **Multiple authentication methods** | Not enough data | 9.1 (113 reviews) | 
| **Offline or no-phone solution** | Not enough data | 7.6 (100 reviews) | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity & Access Management (IAM)** | 8.6/10 | 32 |
| **Microsoft Entra ID** | 9.0/10 | 321 |

#### Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **User provisioning** | 9.1 (16 reviews) | 9.1 (246 reviews) | 
| **Password manager** | 8.2 (13 reviews) | 8.7 (198 reviews) | 
| **Single Sign-on** | 8.1 (13 reviews) | 9.3 (270 reviews) | 
| **Enforces policies** | 9.3 (22 reviews) | 9.0 (267 reviews) | 
| **Authentication** | 8.9 (16 reviews) | 9.3 (261 reviews) | 
| **Multi-factor authentication** | 8.8 (12 reviews) | 9.3 (266 reviews) | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 

####  Type

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **On-premises solution** | 7.7 (10 reviews) | 8.5 (208 reviews) | 
| **Cloud-solution** | 9.1 (22 reviews) | 9.3 (243 reviews) | 

####  Reporting

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Activity Tracking** | 8.7 (13 reviews) | 8.8 (213 reviews) | 
| **Reporting** | 8.6 (11 reviews) | 8.8 (222 reviews) | 
| **Access & Permission Change Reporting** | Not enough data | 9.7 (12 reviews) | 
| **Compliance & Audit Trail Export** | Not enough data | 8.6 (16 reviews) | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Adaptive & Contextual Access Control** | Not enough data | 9.3 (35 reviews) | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Identity Lifecycle Management** | Not enough data | 9.3 (26 reviews) | 
| **Self‑Service Account Management** | Not enough data | 9.3 (12 reviews) | 
| **Member Accounts** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | Not enough data | 8.6 (14 reviews) | 
| **Automated Policy Tuning** | Not enough data | 8.5 (9 reviews) | 
| **Predictive Role Recommendations** | Not enough data | 9.2 (8 reviews) | 

#### Additional Functionality

| Feature | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Secure Data Storage** | Not enough data | Not enough data | 
| **User Defined Attributes** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam)


**Unique to Microsoft Entra ID (5):** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Cloud Identity & Access Management (IAM) | Microsoft Entra ID | 
|---|---|---|
| **Small-Business** | 55.6% | 23.0% | 
| **Mid-Market** | 28.9% | 40.0% | 
| **Enterprise** | 15.6% | 37.0% | 

### By Industry

#### Google Cloud Identity & Access Management (IAM)

- **Information Technology and Services:** 18.2%
- **Computer Software:** 15.9%
- **Computer & Network Security:** 11.4%
- **Telecommunications:** 6.8%
- **Internet:** 6.8%
- **Automotive:** 4.5%
- **Food & Beverages:** 4.5%
- **Higher Education:** 4.5%
- **Marketing and Advertising:** 4.5%
- **Hospital & Health Care:** 2.3%
- **Other:** 20.5%

#### Microsoft Entra ID

- **Information Technology and Services:** 26.3%
- **Computer Software:** 9.6%
- **Computer & Network Security:** 6.5%
- **Financial Services:** 4.5%
- **Hospital & Health Care:** 2.9%
- **Higher Education:** 2.5%
- **Banking:** 2.2%
- **Automotive:** 1.8%
- **Retail:** 1.8%
- **Management Consulting:** 1.6%
- **Other:** 40.5%

---
## Alternatives

### Alternatives to Google Cloud Identity & Access Management (IAM)

- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1398 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (277 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (4086 reviews)
- [CyberArk Privileged Access Manager](https://www.g2.com/products/cyberark-privileged-access-manager/reviews) — 4.4/5 stars (71 reviews)
- [AWS Secrets Manager](https://www.g2.com/products/aws-secrets-manager/reviews) — 4.5/5 stars (18 reviews)
- [AWS Identity and Access Management (IAM)](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews) — 4.5/5 stars (165 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (516 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (291 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1813 reviews)
- [BeyondTrust Remote Support](https://www.g2.com/products/beyondtrust-remote-support/reviews) — 4.7/5 stars (388 reviews)

### Alternatives to Microsoft Entra ID

- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (4086 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (291 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (185 reviews)
- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1398 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (516 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1813 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (162 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (277 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2090 reviews)

---
## Top Discussions

### Google Cloud Identity & Access Management (IAM)

No discussions available for this product.

### Microsoft Entra ID

- Title: [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) — 4 comments
  > **Top comment:** "excellent and well trusted"
- Title: [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) — 3 comments
  > **Top comment:** "Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited..."
- Title: [Which is better Google Authenticator or Microsoft authenticator?](https://www.g2.com/discussions/which-is-better-google-authenticator-or-microsoft-authenticator) — 3 comments, 1 upvote
  > **Top comment:** "Microsoft Authenticator "
- Title: [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) — 2 comments
  > **Top comment:** "Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management..."
- Title: [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "It is a cloud-based identity and access management service  designed by Microsoft to help organizations manage and secure user identities and access to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-cloud-identity-access-management-iam-vs-microsoft-entra-id)