Compare Google Cloud BigQuery and Supermetrics 
At a Glance
Market Segments
Enterprise (38.1% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Google Cloud BigQuery
Star Rating
(1,225)4.5 out of 5
Market Segments
Enterprise (38.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Cloud BigQuery excels in performance and scalability, with users praising its serverless architecture that allows for efficient data analysis without the hassle of managing infrastructure. One user highlighted its ability to handle billions of queries seamlessly, making it a top choice for large datasets.
- Users say Supermetrics shines in its user-friendly interface and integration with tools like Google Sheets. Reviewers appreciate how it simplifies data management, allowing them to focus on critical tasks rather than getting bogged down in data retrieval processes.
- According to verified reviews, Google Cloud BigQuery offers a significantly better overall satisfaction score, reflecting its robust capabilities and reliability. Users frequently mention the ease of setup and the powerful SQL support that enhances their data analysis experience.
- Reviewers mention that while Supermetrics provides excellent support, it sometimes lacks the advanced features that larger organizations might need. Users have noted that it works well for small businesses but may not scale as effectively for enterprise-level demands.
- G2 reviewers highlight the superior quality of support provided by Google Cloud BigQuery, with many users noting quick responses and helpful resources that enhance their experience. This contrasts with Supermetrics, where some users feel the support could be more responsive.
- Users report that Google Cloud BigQuery's data collection and transformation capabilities are exceptional, with features that allow for seamless integration and manipulation of data. This is particularly beneficial for users looking to derive insights from complex datasets, a feature that some Supermetrics users find less robust.
Pricing
Entry-Level Pricing
Google Cloud BigQuery
Free
Free
New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up.
- 10 GB storage
- Up to 1 TB queries per month
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Google Cloud BigQuery
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
626
8.5
620
Ease of Use
8.7
642
8.2
628
Ease of Setup
8.7
416
8.2
415
Ease of Admin
8.5
227
8.0
380
Quality of Support
8.3
573
7.8
562
Has the product been a good partner in doing business?
8.6
220
8.2
375
Product Direction (% positive)
9.3
614
7.9
579
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
8.6
121
8.6
67
8.3
119
8.1
57
Functionality
9.0
119
8.7
58
9.1
123
8.2
62
9.0
123
8.2
61
8.9
122
8.5
64
9.3
122
Feature Not Available
Data Management
8.9
224
|
Verified
Not enough data
8.3
210
|
Verified
Not enough data
8.9
215
|
Verified
Not enough data
8.6
219
|
Verified
Not enough data
8.3
204
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
Integration
8.5
202
|
Verified
Not enough data
8.6
214
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
Deployment
7.7
186
|
Verified
Not enough data
9.1
223
|
Verified
Not enough data
Performance
9.1
233
|
Verified
Not enough data
Security
8.7
208
|
Verified
Not enough data
9.2
214
|
Verified
Not enough data
Generative AI
7.6
127
Not enough data
7.8
124
Not enough data
Storage
9.1
70
Not enough data
8.8
70
Not enough data
Availability
8.4
62
Not enough data
8.5
66
Not enough data
8.6
68
Not enough data
Performance
8.5
65
Not enough data
Security
8.7
70
Not enough data
8.8
69
Not enough data
8.4
69
Not enough data
8.7
65
Not enough data
Support
8.7
66
Not enough data
8.9
66
Not enough data
Centralized computation
9.1
27
Not enough data
Localized computation
8.5
28
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
8.7
78
Not enough data
9.0
78
Not enough data
8.8
79
Not enough data
Data Analysis
9.3
78
Not enough data
9.1
79
Not enough data
Decision Making
8.8
79
Not enough data
8.7
77
Not enough data
8.7
79
Not enough data
8.7
77
Not enough data
Generative AI
7.5
50
Not enough data
7.8
50
Not enough data
Marketing Operations
8.8
65
8.2
312
|
Verified
9.2
64
8.7
358
|
Verified
8.9
64
7.8
282
|
Verified
9.4
65
7.9
300
|
Verified
8.8
63
8.0
161
8.4
62
Feature Not Available
Campaign Activity
9.1
67
8.6
349
|
Verified
9.5
67
8.9
384
|
Verified
8.7
64
8.0
273
|
Verified
9.2
61
8.3
327
|
Verified
8.9
62
7.9
273
|
Verified
9.0
64
Feature Not Available
Agentic AI - Marketing Analytics
8.7
15
6.7
14
9.6
15
6.9
16
8.2
15
6.3
12
Database
8.8
175
Not enough data
8.9
173
Not enough data
8.7
167
Not enough data
Integrations
8.4
136
Not enough data
8.5
133
Not enough data
Platform
8.9
151
Not enough data
8.9
165
Not enough data
8.5
133
Not enough data
Processing
9.2
168
Not enough data
9.1
161
Not enough data
Data Transformation
8.8
283
Not enough data
9.3
293
Not enough data
Connectivity
8.1
251
Not enough data
8.2
249
Not enough data
8.7
278
Not enough data
8.7
269
Not enough data
Operations
8.5
279
Not enough data
8.7
277
Not enough data
8.3
255
Not enough data
8.4
262
Not enough data
8.5
254
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Cloud BigQuery and Supermetrics are categorized as ETL Tools and Marketing Analytics
Unique Categories
Google Cloud BigQuery is categorized as Columnar Databases, Big Data Integration Platforms, Big Data Processing and Distribution, Big Data Analytics, Predictive Analytics, Data Warehouse, and Data Clean Room
Supermetrics is categorized as Google Workspace for Marketing and Digital Analytics
Reviews
Reviewers' Company Size
Google Cloud BigQuery
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.1%
Computer Software
13.5%
Retail
7.0%
Financial Services
6.5%
Marketing and Advertising
5.2%
Other
51.7%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Is Big Query free?
3 Comments
BG
noRead more
Is BigQuery part of Google Cloud Platform?
2 Comments
AY
Yes, Bigquery is a GCP product and a serveless data wharehouse.Read more
How BQ legacy SQl is different form the standard SQL?
1 Comment
OD
Legacy SQL is a non-standard SQL only used by BigQuery. Standard SQL is compliant with the SQL 2011.
Google recommends using Standard SQL and looking at the...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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