# Google Cloud BigQuery, Snowplow vs Amplitude Analytics Comparison

| | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,227 | 31 | 2,930 | 
| **Largest Market Segment** | Enterprise (38.4% of reviews) | Mid-Market (50.0% of reviews) | Mid-Market (47.1% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | Free | 

---
## Top Pros & Cons

### Google Cloud BigQuery

Pros:
- Ease of Use (129 reviews)
- Speed (126 reviews)

Cons:
- Expensive (112 reviews)
- Query Issues (65 reviews)

### Snowplow

Pros:
- Ease of Use (1 reviews)
- Intuitive Use (1 reviews)

Cons:
- Limited Access (1 reviews)
- Limited Accessibility (1 reviews)

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

---
## Ratings Comparison
| Rating | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (625 reviews) | 9.2 (28 reviews) | 8.5 (2154 reviews) | 
  | **Ease of Use** | 8.7 (642 reviews) | 8.1 (28 reviews) | 8.3 (2172 reviews) | 
  | **Ease of Setup** | 8.7 (414 reviews) | 6.4 (18 reviews) | 8.0 (997 reviews) | 
  | **Ease of Admin** | 8.5 (225 reviews) | 7.5 (19 reviews) | 8.4 (642 reviews) | 
  | **Quality of Support** | 8.3 (567 reviews) | 8.9 (25 reviews) | 8.4 (1651 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (219 reviews) | 9.0 (16 reviews) | 8.7 (612 reviews) | 
  | **Product Direction (% positive)** | 9.3 (610 reviews) | 10.0 (28 reviews) | 8.6 (1971 reviews) | 

---
## Pricing

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

### Snowplow

#### Entry-Level Pricing

Plan: Cloud BDP

Price: Contact Us Per Year

Description: BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.

Key Features:
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month 

[Browse all 2 editions](https://www.g2.com/products/snowplow/pricing)

#### Free Trial

Yes

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | 8.1/10 | 1032 |

#### Metrics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.5 (701 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.5 (693 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 7.9 (641 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.8 (724 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.8 (727 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.2 (672 reviews) | 
| **Return** | Not enough data | Not enough data | 8.1 (628 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.9 (705 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.9 (724 reviews) | 

#### Reporting

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.5 (672 reviews) | 
| **Trending** | Not enough data | Not enough data | 8.3 (615 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.1 (581 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.6 (689 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.2 (566 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.2 (575 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 8.6 (700 reviews) | 

#### Other

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.5 (668 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 7.7 (490 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 7.6 (447 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 7.8 (538 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 7.8 (430 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 7.3 (391 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 7.6 (402 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (54 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (56 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.8 (57 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (56 reviews) | 

#### Administration

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.1 (601 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.0 (539 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (705 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (725 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | 8.4/10 | 901 |

#### User Identification

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Demographics** | Not enough data | Not enough data | 7.8 (612 reviews) | 
| **User Segmentation** | Not enough data | Not enough data | 8.8 (776 reviews) | 
| **Geolocation** | Not enough data | Not enough data | 8.3 (663 reviews) | 

#### Tracking & Reporting

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | Not enough data | 8.9 (806 reviews) | 
| **Real-Time Insights** | Not enough data | Not enough data | 8.6 (739 reviews) | 
| **Attribution** | Not enough data | Not enough data | 7.9 (651 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.6 (794 reviews) | 
| **User Path Tracking** | Not enough data | Not enough data | 8.1 (777 reviews) | 
| **User Activity History** | Not enough data | Not enough data | 8.8 (765 reviews) | 

#### Metrics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.6 (665 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 7.7 (543 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.4 (641 reviews) | 
| **Return** | Not enough data | Not enough data | 8.3 (581 reviews) | 
| **Conversions** | Not enough data | Not enough data | 9.0 (667 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | 8.1/10 | 1470 |

#### Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 8.3 (1038 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 8.7 (1253 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (1197 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.8 (1291 reviews) | 
| **Alerts** | Not enough data | Not enough data | 7.2 (833 reviews) | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 8.0 (952 reviews) | 
| **User Scoring** | Not enough data | Not enough data | 7.0 (726 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.8 (943 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (183 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (173 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (169 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (173 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.7 (19 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 9.0 (17 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.8 (43 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.9 (25 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 7.6 (11 reviews) | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Administration

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Data Profililng** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 

#### Compliance

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 
| **Training and Guidelines** | Not enough data | Not enough data | Not enough data | 
| **Policy Enforcement** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Access Control** | Not enough data | Not enough data | Not enough data | 
| **Roles Management** | Not enough data | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | Not enough data | 

#### Data Quality

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | Not enough data | 

#### Maintainence

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 129 |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Management

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Reporting** | 8.5 (114 reviews) | Not enough data | Not enough data | 
| **Auditing** | 8.3 (112 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Extraction** | 8.9 (113 reviews) | Not enough data | Not enough data | 
| **Transformation** | 9.1 (116 reviews) | Not enough data | Not enough data | 
| **Loading** | 9.0 (117 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.8 (117 reviews) | Not enough data | Not enough data | 
| **Scalability** | 9.3 (115 reviews) | Not enough data | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 271 |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Data Management

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Integration** | 8.9 (219 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Compression** | 8.2 (200 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Quality** | 8.8 (208 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Built-In Data Analytics** | 8.5 (211 reviews) ✓ Verified | Not enough data | Not enough data | 
| **In-Database Machine Learning** | 8.2 (194 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Lake Analytics** | 8.6 (191 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Integration

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **AI/ ML Integration** | 8.5 (195 reviews) ✓ Verified | Not enough data | Not enough data | 
| **BI Tool Integration** | 8.5 (208 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data lake Integration** | 8.5 (191 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Deployment

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **On-Premise** | 7.7 (177 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Cloud** | 9.1 (218 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Performance 

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Scalability** | 9.1 (230 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Governance** | 8.8 (199 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Security** | 9.1 (206 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **AI Text Generation** | 7.5 (117 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.6 (114 reviews) | Not enough data | Not enough data | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 77 |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Storage

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Model** | 9.0 (66 reviews) | Not enough data | Not enough data | 
| **Data Types** | 8.7 (66 reviews) | Not enough data | Not enough data | 

#### Availability

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Auto Sharding** | 8.3 (58 reviews) | Not enough data | Not enough data | 
| **Auto Recovery** | 8.5 (62 reviews) | Not enough data | Not enough data | 
| **Data Replication** | 8.5 (64 reviews) | Not enough data | Not enough data | 

#### Performance

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Integrated Cache** | 8.5 (61 reviews) | Not enough data | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Role-Based Authorization** | 8.7 (67 reviews) | Not enough data | Not enough data | 
| **Authentication** | 8.7 (65 reviews) | Not enough data | Not enough data | 
| **Audit Logs** | 8.4 (66 reviews) | Not enough data | Not enough data | 
| **Encryption** | 8.6 (61 reviews) | Not enough data | Not enough data | 

#### Support

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Multi-Model** | 8.7 (62 reviews) | Not enough data | Not enough data | 
| **Operating Systems** | 8.8 (62 reviews) | Not enough data | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 9.0/10 | 25 |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Centralized computation

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Centralized Computation** | 8.8 (20 reviews) | Not enough data | Not enough data | 

#### Localized computation

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Localized computation** | 8.2 (21 reviews) | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 81 |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Statistical Tool

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Scripting** | 8.6 (75 reviews) | Not enough data | Not enough data | 
| **Data Mining** | 8.9 (75 reviews) | Not enough data | Not enough data | 
| **Algorithms** | 8.8 (77 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Analysis** | 9.2 (76 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 9.1 (76 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Modeling** | 8.8 (77 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | 8.7 (74 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 8.7 (77 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 8.7 (74 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **AI Text Generation** | 7.5 (47 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.7 (47 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 71 |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Marketing Operations

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **ROI Tracking** | 8.8 (63 reviews) | Not enough data | Not enough data | 
| **Data Collection** | 9.2 (62 reviews) | Not enough data | Not enough data | 
| **Customer Insights** | 9.0 (62 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 9.3 (63 reviews) | Not enough data | Not enough data | 
| **Spend Management** | 8.8 (61 reviews) | Not enough data | Not enough data | 
| **White Label** | 8.4 (60 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Campaign Insights** | 9.0 (65 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 9.4 (65 reviews) | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.6 (62 reviews) | Not enough data | Not enough data | 
| **Multichannel Tracking** | 9.2 (59 reviews) | Not enough data | Not enough data | 
| **Brand Optimization** | 8.9 (60 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 9.0 (62 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.5 (13 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.5 (14 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.2 (13 reviews) | Not enough data | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 207 |
| **Snowplow** | 9.0/10 | 17 |
| **Amplitude Analytics** | N/A | N/A |

#### Database

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Real-Time Data Collection** | 8.7 (166 reviews) | 9.0 (17 reviews) | Not enough data | 
| **Data Distribution** | 8.9 (164 reviews) | 8.8 (13 reviews) | Not enough data | 
| **Data Lake** | 8.7 (159 reviews) | 8.3 (12 reviews) | Not enough data | 

#### Integrations

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Hadoop Integration** | 8.3 (127 reviews) | 9.7 (5 reviews) | Not enough data | 
| **Spark Integration** | 8.5 (124 reviews) | 8.8 (7 reviews) | Not enough data | 

#### Platform

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Machine Scaling** | 8.8 (141 reviews) | 9.0 (12 reviews) | Not enough data | 
| **Data Preparation** | 8.8 (156 reviews) | 8.9 (12 reviews) | Not enough data | 
| **Spark Integration** | 8.5 (124 reviews) | 8.8 (7 reviews) | Not enough data | 

#### Processing

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Cloud Processing** | 9.2 (159 reviews) | 9.2 (15 reviews) | Not enough data | 
| **Workload Processing** | 9.0 (152 reviews) | 9.0 (16 reviews) | Not enough data | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.5/10 | 322 |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Data Transformation

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Real-Time Analytics** | 8.8 (279 reviews) | Not enough data | Not enough data | 
| **Data Querying** | 9.3 (288 reviews) | Not enough data | Not enough data | 

#### Connectivity

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Hadoop Integration** | 8.0 (245 reviews) | Not enough data | Not enough data | 
| **Spark Integration** | 8.1 (244 reviews) | Not enough data | Not enough data | 
| **Multi-Source Analysis** | 8.7 (273 reviews) | Not enough data | Not enough data | 
| **Data Lake** | 8.7 (264 reviews) | Not enough data | Not enough data | 

#### Operations

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Visualization** | 8.4 (273 reviews) | Not enough data | Not enough data | 
| **Data Workflow** | 8.6 (271 reviews) | Not enough data | Not enough data | 
| **Governed Discovery** | 8.3 (249 reviews) | Not enough data | Not enough data | 
| **Embedded Analytics** | 8.4 (256 reviews) | Not enough data | Not enough data | 
| **Notebooks** | 8.5 (248 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | 8.4/10 | 766 |

#### Metrics

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.6 (665 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 7.7 (543 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.4 (641 reviews) | 
| **Return** | Not enough data | Not enough data | 8.3 (581 reviews) | 
| **Conversions** | Not enough data | Not enough data | 9.0 (667 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Building Reports

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Google Cloud BigQuery (9):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)

**Unique to Snowplow (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Amplitude Analytics (3):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Cloud BigQuery | Snowplow | Amplitude Analytics | 
|---|---|---|---|
| **Small-Business** | 27.5% | 33.3% | 31.8% | 
| **Mid-Market** | 34.2% | 50.0% | 47.1% | 
| **Enterprise** | 38.4% | 16.7% | 21.1% | 

### By Industry

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.2%
- **Computer Software:** 13.6%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.2%
- **Hospital & Health Care:** 1.9%
- **Other:** 39.1%

#### Snowplow

- **Computer Software:** 16.7%
- **Retail:** 10.0%
- **Marketing and Advertising:** 10.0%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 10.0%
- **Higher Education:** 6.7%
- **Health, Wellness and Fitness:** 6.7%
- **Automotive:** 6.7%
- **Transportation/Trucking/Railroad:** 3.3%
- **Online Media:** 3.3%
- **Other:** 16.7%

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.9%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.3%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

---
## Alternatives

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (801 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (816 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews)

### Alternatives to Snowplow

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (801 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6842 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (475 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6842 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2367 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)

---
## Top Discussions

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

### Snowplow

No discussions available for this product.

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [How are data scientists leveraging Amplitude Analytics' advanced features for deep user behavior analysis?](https://www.g2.com/discussions/how-are-data-scientists-leveraging-amplitude-analytics-advanced-features-for-deep-user-behavior-analysis) — 1 comment
  > **Top comment:** "Data scientists use Amplitude's behavioral cohorts to segment users based on specific actions, then run funnel analysis to pinpoint exactly where drop-offs..."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-cloud-bigquery-vs-snowplow-vs-amplitude-analytics)