# Google Cloud BigQuery, Snowplow vs Amazon Redshift Comparison

| | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,227 | 31 | 402 | 
| **Largest Market Segment** | Enterprise (38.4% of reviews) | Mid-Market (50.0% of reviews) | Mid-Market (40.1% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | $1.22 - $3.26  Per hour | 

---
## Top Pros & Cons

### Google Cloud BigQuery

Pros:
- Ease of Use (129 reviews)
- Speed (126 reviews)

Cons:
- Expensive (112 reviews)
- Query Issues (65 reviews)

### Snowplow

Pros:
- Ease of Use (1 reviews)
- Intuitive Use (1 reviews)

Cons:
- Limited Access (1 reviews)
- Limited Accessibility (1 reviews)

### Amazon Redshift

Pros:
- Fast Querying (5 reviews)
- Integrations (5 reviews)

Cons:
- Feature Limitations (4 reviews)
- Software Limitations (4 reviews)

---
## Ratings Comparison
| Rating | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (625 reviews) | 9.2 (28 reviews) | 8.7 (285 reviews) | 
  | **Ease of Use** | 8.7 (642 reviews) | 8.1 (28 reviews) | 8.7 (285 reviews) | 
  | **Ease of Setup** | 8.7 (414 reviews) | 6.4 (18 reviews) | 8.6 (142 reviews) | 
  | **Ease of Admin** | 8.5 (225 reviews) | 7.5 (19 reviews) | 8.4 (129 reviews) | 
  | **Quality of Support** | 8.3 (567 reviews) | 8.9 (25 reviews) | 8.5 (268 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (219 reviews) | 9.0 (16 reviews) | 8.7 (128 reviews) | 
  | **Product Direction (% positive)** | 9.3 (610 reviews) | 10.0 (28 reviews) | 8.9 (256 reviews) | 

---
## Pricing

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

### Snowplow

#### Entry-Level Pricing

Plan: Cloud BDP

Price: Contact Us Per Year

Description: BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.

Key Features:
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month 

[Browse all 2 editions](https://www.g2.com/products/snowplow/pricing)

#### Free Trial

Yes

### Amazon Redshift

#### Entry-Level Pricing

Plan: RA3.4xlarge

Price: $1.22 - $3.26  Per hour

Description: On-demand, 1-Year, or 3-Year Terms

Key Features:
- Commit to save up to 34% 

[Browse all 6 editions](https://www.g2.com/products/amazon-redshift/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Metrics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | Not enough data | 
| **Entry and Exit Pages** | Not enough data | Not enough data | Not enough data | 
| **Standard Event Tracking** | Not enough data | Not enough data | Not enough data | 
| **Custom Event Tracking** | Not enough data | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | Not enough data | 
| **Trending** | Not enough data | Not enough data | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | Not enough data | 
| **Unification Across Devices** | Not enough data | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Other

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | Not enough data | 
| **Site Search Reporting** | Not enough data | Not enough data | Not enough data | 
| **Load Time Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User Scoring** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Administration

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Data Profililng** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 

#### Compliance

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 
| **Training and Guidelines** | Not enough data | Not enough data | Not enough data | 
| **Policy Enforcement** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Access Control** | Not enough data | Not enough data | Not enough data | 
| **Roles Management** | Not enough data | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | Not enough data | 

#### Data Quality

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | Not enough data | 

#### Maintainence

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 129 |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Management

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Reporting** | 8.5 (114 reviews) | Not enough data | Not enough data | 
| **Auditing** | 8.3 (112 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Extraction** | 8.9 (113 reviews) | Not enough data | Not enough data | 
| **Transformation** | 9.1 (116 reviews) | Not enough data | Not enough data | 
| **Loading** | 9.0 (117 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.8 (117 reviews) | Not enough data | Not enough data | 
| **Scalability** | 9.3 (115 reviews) | Not enough data | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 271 |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | 8.4/10 | 151 |

#### Data Management

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Integration** | 8.9 (219 reviews) ✓ Verified | Not enough data | 8.8 (136 reviews) ✓ Verified | 
| **Data Compression** | 8.2 (200 reviews) ✓ Verified | Not enough data | 8.4 (125 reviews) ✓ Verified | 
| **Data Quality** | 8.8 (208 reviews) ✓ Verified | Not enough data | 8.8 (131 reviews) ✓ Verified | 
| **Built-In Data Analytics** | 8.5 (211 reviews) ✓ Verified | Not enough data | 8.0 (127 reviews) ✓ Verified | 
| **In-Database Machine Learning** | 8.2 (194 reviews) ✓ Verified | Not enough data | 7.6 (102 reviews) ✓ Verified | 
| **Data Lake Analytics** | 8.6 (191 reviews) ✓ Verified | Not enough data | 8.3 (119 reviews) ✓ Verified | 

#### Integration

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **AI/ ML Integration** | 8.5 (195 reviews) ✓ Verified | Not enough data | 7.9 (101 reviews) ✓ Verified | 
| **BI Tool Integration** | 8.5 (208 reviews) ✓ Verified | Not enough data | 8.7 (130 reviews) ✓ Verified | 
| **Data lake Integration** | 8.5 (191 reviews) ✓ Verified | Not enough data | 8.6 (119 reviews) ✓ Verified | 

#### Deployment

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **On-Premise** | 7.7 (177 reviews) ✓ Verified | Not enough data | 8.1 (102 reviews) | 
| **Cloud** | 9.1 (218 reviews) ✓ Verified | Not enough data | 9.0 (132 reviews) ✓ Verified | 

#### Performance 

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Scalability** | 9.1 (230 reviews) ✓ Verified | Not enough data | 8.9 (137 reviews) ✓ Verified | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Governance** | 8.8 (199 reviews) ✓ Verified | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **Data Security** | 9.1 (206 reviews) ✓ Verified | Not enough data | 8.8 (128 reviews) ✓ Verified | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **AI Text Generation** | 7.5 (117 reviews) | Not enough data | 7.3 (20 reviews) | 
| **AI Text Summarization** | 7.6 (114 reviews) | Not enough data | 7.2 (19 reviews) | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 77 |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | 8.3/10 | 63 |

#### Storage

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Model** | 9.0 (66 reviews) | Not enough data | 8.4 (53 reviews) | 
| **Data Types** | 8.7 (66 reviews) | Not enough data | 8.4 (56 reviews) | 

#### Availability

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Auto Sharding** | 8.3 (58 reviews) | Not enough data | 8.6 (47 reviews) | 
| **Auto Recovery** | 8.5 (62 reviews) | Not enough data | 8.2 (50 reviews) | 
| **Data Replication** | 8.5 (64 reviews) | Not enough data | 8.4 (48 reviews) | 

#### Performance

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Integrated Cache** | 8.5 (61 reviews) | Not enough data | 8.2 (48 reviews) | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Role-Based Authorization** | 8.7 (67 reviews) | Not enough data | 8.7 (47 reviews) | 
| **Authentication** | 8.7 (65 reviews) | Not enough data | 8.4 (52 reviews) | 
| **Audit Logs** | 8.4 (66 reviews) | Not enough data | 8.1 (47 reviews) | 
| **Encryption** | 8.6 (61 reviews) | Not enough data | 8.5 (48 reviews) | 

#### Support

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Multi-Model** | 8.7 (62 reviews) | Not enough data | 7.9 (43 reviews) | 
| **Operating Systems** | 8.8 (62 reviews) | Not enough data | 8.5 (47 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 9.0/10 | 25 |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Centralized computation

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Centralized Computation** | 8.8 (20 reviews) | Not enough data | Not enough data | 

#### Localized computation

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Localized computation** | 8.2 (21 reviews) | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 81 |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Statistical Tool

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Scripting** | 8.6 (75 reviews) | Not enough data | Not enough data | 
| **Data Mining** | 8.9 (75 reviews) | Not enough data | Not enough data | 
| **Algorithms** | 8.8 (77 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Analysis** | 9.2 (76 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 9.1 (76 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Modeling** | 8.8 (77 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | 8.7 (74 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 8.7 (77 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 8.7 (74 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **AI Text Generation** | 7.5 (47 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.7 (47 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 71 |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Marketing Operations

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **ROI Tracking** | 8.8 (63 reviews) | Not enough data | Not enough data | 
| **Data Collection** | 9.2 (62 reviews) | Not enough data | Not enough data | 
| **Customer Insights** | 9.0 (62 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 9.3 (63 reviews) | Not enough data | Not enough data | 
| **Spend Management** | 8.8 (61 reviews) | Not enough data | Not enough data | 
| **White Label** | 8.4 (60 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Campaign Insights** | 9.0 (65 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 9.4 (65 reviews) | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.6 (62 reviews) | Not enough data | Not enough data | 
| **Multichannel Tracking** | 9.2 (59 reviews) | Not enough data | Not enough data | 
| **Brand Optimization** | 8.9 (60 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 9.0 (62 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.5 (13 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.5 (14 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.2 (13 reviews) | Not enough data | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 207 |
| **Snowplow** | 9.0/10 | 17 |
| **Amazon Redshift** | N/A | N/A |

#### Database

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Real-Time Data Collection** | 8.7 (166 reviews) | 9.0 (17 reviews) | Not enough data | 
| **Data Distribution** | 8.9 (164 reviews) | 8.8 (13 reviews) | Not enough data | 
| **Data Lake** | 8.7 (159 reviews) | 8.3 (12 reviews) | Not enough data | 

#### Integrations

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Hadoop Integration** | 8.3 (127 reviews) | 9.7 (5 reviews) | Not enough data | 
| **Spark Integration** | 8.5 (124 reviews) | 8.8 (7 reviews) | Not enough data | 

#### Platform

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Machine Scaling** | 8.8 (141 reviews) | 9.0 (12 reviews) | Not enough data | 
| **Data Preparation** | 8.8 (156 reviews) | 8.9 (12 reviews) | Not enough data | 
| **Spark Integration** | 8.5 (124 reviews) | 8.8 (7 reviews) | Not enough data | 

#### Processing

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Cloud Processing** | 9.2 (159 reviews) | 9.2 (15 reviews) | Not enough data | 
| **Workload Processing** | 9.0 (152 reviews) | 9.0 (16 reviews) | Not enough data | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.5/10 | 322 |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Data Transformation

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Real-Time Analytics** | 8.8 (279 reviews) | Not enough data | Not enough data | 
| **Data Querying** | 9.3 (288 reviews) | Not enough data | Not enough data | 

#### Connectivity

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Hadoop Integration** | 8.0 (245 reviews) | Not enough data | Not enough data | 
| **Spark Integration** | 8.1 (244 reviews) | Not enough data | Not enough data | 
| **Multi-Source Analysis** | 8.7 (273 reviews) | Not enough data | Not enough data | 
| **Data Lake** | 8.7 (264 reviews) | Not enough data | Not enough data | 

#### Operations

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Visualization** | 8.4 (273 reviews) | Not enough data | Not enough data | 
| **Data Workflow** | 8.6 (271 reviews) | Not enough data | Not enough data | 
| **Governed Discovery** | 8.3 (249 reviews) | Not enough data | Not enough data | 
| **Embedded Analytics** | 8.4 (256 reviews) | Not enough data | Not enough data | 
| **Notebooks** | 8.5 (248 reviews) | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Amazon Redshift** | N/A | N/A |

#### Building Reports

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Google Cloud BigQuery (9):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)

**Unique to Snowplow (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Amazon Redshift (3):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Cloud BigQuery | Snowplow | Amazon Redshift | 
|---|---|---|---|
| **Small-Business** | 27.5% | 33.3% | 20.7% | 
| **Mid-Market** | 34.2% | 50.0% | 40.1% | 
| **Enterprise** | 38.4% | 16.7% | 39.2% | 

### By Industry

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.2%
- **Computer Software:** 13.6%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.2%
- **Hospital & Health Care:** 1.9%
- **Other:** 39.1%

#### Snowplow

- **Computer Software:** 16.7%
- **Retail:** 10.0%
- **Marketing and Advertising:** 10.0%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 10.0%
- **Higher Education:** 6.7%
- **Health, Wellness and Fitness:** 6.7%
- **Automotive:** 6.7%
- **Transportation/Trucking/Railroad:** 3.3%
- **Online Media:** 3.3%
- **Other:** 16.7%

#### Amazon Redshift

- **Information Technology and Services:** 15.3%
- **Computer Software:** 12.6%
- **Financial Services:** 7.7%
- **Retail:** 5.5%
- **Marketing and Advertising:** 4.6%
- **Telecommunications:** 4.6%
- **Hospital & Health Care:** 4.4%
- **Banking:** 3.8%
- **Pharmaceuticals:** 2.5%
- **Management Consulting:** 2.2%
- **Other:** 36.9%

---
## Alternatives

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (801 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (816 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)

### Alternatives to Snowplow

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2930 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (801 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6842 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (475 reviews)

### Alternatives to Amazon Redshift

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (801 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [SQL Server 2019](https://www.g2.com/products/sql-server-2019/reviews) — 4.5/5 stars (83 reviews)
- [Panoply](https://www.g2.com/products/panoply/reviews) — 4.5/5 stars (83 reviews)
- [IBM Netezza Performance Server](https://www.g2.com/products/ibm-netezza-performance-server/reviews) — 4.1/5 stars (84 reviews)
- [Oracle Exadata Cloud Service](https://www.g2.com/products/oracle-exadata-cloud-service/reviews) — 4.4/5 stars (44 reviews)

---
## Top Discussions

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

### Snowplow

No discussions available for this product.

### Amazon Redshift

- Title: [When can I use Amazon redshift?](https://www.g2.com/discussions/when-can-i-use-amazon-redshift) — 3 comments
  > **Top comment:** "You can use it in Datawarehousing. "
- Title: [Should I use with a data mart for a frontend tool that make request on it ?](https://www.g2.com/discussions/should-i-use-with-a-data-mart-for-a-frontend-tool-that-make-request-on-it) — 3 comments, 3 upvotes
  > **Top comment:** "Hi Mehdi 

Can you elaborate your question? 

AWS Redshift is a DataBase/Data Warehouse service, which is Ideal for Analytical use cases. 

You can..."
- Title: [What are the characteristics of redshift?](https://www.g2.com/discussions/what-are-the-characteristics-of-redshift) — 2 comments
  > **Top comment:** "Redshift is mainly used for Big data and analytics to store the data in columner format. Retrieve the data is very fast and parallel processing also most..."
- Title: [Is Amazon redshift good for large datasets considering its cost.](https://www.g2.com/discussions/is-amazon-redshift-good-for-large-datasets-considering-its-cost) — 2 comments, 1 upvote
  > **Top comment:** "its costly"
- Title: [What does Amazon redshift do?](https://www.g2.com/discussions/what-does-amazon-redshift-do) — 2 comments
  > **Top comment:** "Redshift is data warehouse where data reside on cloud and on top of that we can query the required data."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-cloud-bigquery-vs-snowplow-vs-amazon-redshift)