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Compare Google Cloud BigQuery and Looker 
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At a Glance
Market Segments
Enterprise (37.9% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Free
No pricing available
Google Cloud BigQuery
Star Rating
(1,204)4.5 out of 5
Market Segments
Enterprise (37.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansLooker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerGoogle Cloud BigQuery vs Looker
When assessing the two solutions, reviewers found Google Cloud BigQuery easier to use, set up, and administer. However, reviewers preferred doing business with Looker overall.
- Reviewers felt that Google Cloud BigQuery meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that Looker is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Cloud BigQuery over Looker.
Pricing
Entry-Level Pricing
Google Cloud BigQuery
Free
Free
New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up.
- 10 GB storage
- Up to 1 TB queries per month
Looker
No pricing availableFree Trial
Google Cloud BigQuery
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
614
8.7
1,087
Ease of Use
8.7
629
8.2
1,092
Ease of Setup
8.8
404
8.2
571
Ease of Admin
8.5
225
8.3
430
Quality of Support
8.4
566
8.6
925
Has the product been a good partner in doing business?
8.6
218
8.9
408
Product Direction (% positive)
9.2
602
8.8
1,019
Features by Category
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.2
258
|
Verified
Data Modeling and Blending
Not enough data
8.5
308
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
35
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Management
8.6
123
Not enough data
8.3
121
Not enough data
Functionality
9.0
121
Not enough data
9.1
125
Not enough data
9.0
125
Not enough data
8.9
124
Not enough data
9.4
124
Not enough data
Data Management
8.9
223
|
Verified
Not enough data
8.3
214
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.6
215
|
Verified
Not enough data
8.3
204
|
Verified
Not enough data
8.7
205
|
Verified
Not enough data
Integration
8.6
204
|
Verified
Not enough data
8.6
216
|
Verified
Not enough data
8.6
204
|
Verified
Not enough data
Deployment
7.8
190
|
Verified
Not enough data
9.1
216
|
Verified
Not enough data
Performance
9.1
223
|
Verified
Not enough data
Security
8.7
211
|
Verified
Not enough data
9.2
217
|
Verified
Not enough data
Generative AI
7.7
132
Not enough data
7.9
129
Not enough data
Storage
9.1
70
Not enough data
8.8
70
Not enough data
Availability
8.4
62
Not enough data
8.5
66
Not enough data
8.6
68
Not enough data
Performance
8.5
65
Not enough data
Security
8.7
70
Not enough data
8.8
69
Not enough data
8.4
69
Not enough data
8.7
65
Not enough data
Support
8.7
66
Not enough data
8.9
66
Not enough data
Centralized computation
9.1
27
Not enough data
Localized computation
8.5
28
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Statistical Tool
8.7
79
Not enough data
9.0
79
Not enough data
8.8
80
Not enough data
Data Analysis
9.3
79
Not enough data
9.1
80
Not enough data
Decision Making
8.8
80
Not enough data
8.7
78
Not enough data
8.7
80
Not enough data
8.7
78
Not enough data
Generative AI
7.5
51
Not enough data
7.8
51
Not enough data
Marketing Operations
8.8
66
8.6
222
|
Verified
9.2
65
8.7
242
|
Verified
8.9
65
8.5
228
|
Verified
9.4
66
8.9
245
|
Verified
8.8
64
8.4
130
8.5
63
Feature Not Available
Campaign Activity
9.1
68
8.6
231
|
Verified
9.5
68
8.8
261
|
Verified
8.7
65
8.5
212
|
Verified
9.2
62
8.5
213
|
Verified
8.9
63
8.4
199
|
Verified
9.1
65
7.9
119
|
Verified
Agentic AI - Marketing Analytics
8.8
16
6.8
14
9.6
16
7.7
15
8.3
16
7.4
15
Database
8.8
178
Not enough data
8.9
176
Not enough data
8.8
170
Not enough data
Integrations
8.4
139
Not enough data
8.6
136
Not enough data
Platform
8.9
153
Not enough data
8.9
168
Not enough data
8.6
136
Not enough data
Processing
9.3
170
Not enough data
9.1
164
Not enough data
Data Transformation
8.8
288
Not enough data
9.3
296
Not enough data
Connectivity
8.1
256
Not enough data
8.2
254
Not enough data
8.7
283
Not enough data
8.8
274
Not enough data
Operations
8.5
283
Not enough data
8.7
282
Not enough data
8.3
260
Not enough data
8.4
267
Not enough data
8.5
259
Not enough data
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Cloud BigQuery and Looker are categorized as Marketing Analytics
Unique Categories
Google Cloud BigQuery is categorized as Columnar Databases, Big Data Integration Platforms, ETL Tools, Big Data Processing and Distribution, Big Data Analytics, Predictive Analytics, Data Warehouse, and Data Clean Room
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Google Cloud BigQuery
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.2%
Computer Software
13.4%
Retail
7.1%
Financial Services
6.5%
Marketing and Advertising
5.1%
Other
51.7%
Computer Software
11.8%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.2%
Alternatives
Discussions
Is Big Query free?
3 Comments
BG
noRead more
Is BigQuery part of Google Cloud Platform?
2 Comments
AY
Yes, Bigquery is a GCP product and a serveless data wharehouse.Read more
How BQ legacy SQl is different form the standard SQL?
1 Comment
OD
Legacy SQL is a non-standard SQL only used by BigQuery. Standard SQL is compliant with the SQL 2011.
Google recommends using Standard SQL and looking at the...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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