Compare Google Cloud BigQuery and Looker 
Featured Products
At a Glance
Market Segments
Enterprise (38.1% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Free
No pricing available
Google Cloud BigQuery
Star Rating
(1,224)4.5 out of 5
Market Segments
Enterprise (38.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in its user interface and overall design, making it easy for users to create clean, interactive dashboards quickly. One user highlighted the ability to visualize key performance indicators effectively, showcasing the platform's flexibility and customization options.
- Users say Google Cloud BigQuery stands out for its super fast querying capabilities, allowing for on-demand analysis of large datasets without the need for server management. This feature is particularly beneficial for enterprises that require reliable and efficient data processing.
- According to verified reviews, Looker is praised for its ease of configuration across multiple integrations, which is a significant advantage for teams looking to streamline their analytics processes. Users appreciate the flexibility it offers in adapting to various workflows.
- Reviewers mention that Google Cloud BigQuery's serverless architecture contributes to its ease of implementation, making it a go-to choice for organizations that need a robust analytics tool without the overhead of managing infrastructure. This aspect is especially appealing for users with frequent data analysis workloads.
- G2 reviewers highlight that while Looker has a strong focus on mid-market users, it may not cater as effectively to enterprise-level needs compared to Google Cloud BigQuery, which is designed with larger organizations in mind. This distinction can influence the choice for businesses based on their size and requirements.
- Users report that both platforms provide solid support, but Looker edges out slightly with a higher quality of support rating. Reviewers appreciate the responsiveness and helpfulness of Looker's support team, which can be crucial for teams needing assistance during critical projects.
Pricing
Entry-Level Pricing
Google Cloud BigQuery
Free
Free
New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up.
- 10 GB storage
- Up to 1 TB queries per month
Looker
No pricing availableFree Trial
Google Cloud BigQuery
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
626
8.7
1,106
Ease of Use
8.7
642
8.3
1,111
Ease of Setup
8.7
416
8.2
589
Ease of Admin
8.5
227
8.3
432
Quality of Support
8.3
573
8.6
944
Has the product been a good partner in doing business?
8.6
220
8.9
410
Product Direction (% positive)
9.3
614
8.7
1,037
Features by Category
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Management
8.6
121
Not enough data
8.3
119
Not enough data
Functionality
9.0
119
Not enough data
9.1
123
Not enough data
9.0
123
Not enough data
8.9
122
Not enough data
9.3
122
Not enough data
Data Management
8.9
224
|
Verified
Not enough data
8.3
210
|
Verified
Not enough data
8.9
215
|
Verified
Not enough data
8.6
219
|
Verified
Not enough data
8.3
204
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
Integration
8.5
202
|
Verified
Not enough data
8.6
214
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
Deployment
7.7
186
|
Verified
Not enough data
9.1
223
|
Verified
Not enough data
Performance
9.1
233
|
Verified
Not enough data
Security
8.7
208
|
Verified
Not enough data
9.2
214
|
Verified
Not enough data
Generative AI
7.6
127
Not enough data
7.8
124
Not enough data
Storage
9.1
70
Not enough data
8.8
70
Not enough data
Availability
8.4
62
Not enough data
8.5
66
Not enough data
8.6
68
Not enough data
Performance
8.5
65
Not enough data
Security
8.7
70
Not enough data
8.8
69
Not enough data
8.4
69
Not enough data
8.7
65
Not enough data
Support
8.7
66
Not enough data
8.9
66
Not enough data
Centralized computation
9.1
27
Not enough data
Localized computation
8.5
28
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Statistical Tool
8.7
78
Not enough data
9.0
78
Not enough data
8.8
79
Not enough data
Data Analysis
9.3
78
Not enough data
9.1
79
Not enough data
Decision Making
8.8
79
Not enough data
8.7
77
Not enough data
8.7
79
Not enough data
8.7
77
Not enough data
Generative AI
7.5
50
Not enough data
7.8
50
Not enough data
Marketing Operations
8.8
65
8.6
222
|
Verified
9.2
64
8.7
241
|
Verified
8.9
64
8.5
228
|
Verified
9.4
65
8.9
245
|
Verified
8.8
63
8.4
130
8.4
62
Feature Not Available
Campaign Activity
9.1
67
8.6
231
|
Verified
9.5
67
8.8
261
|
Verified
8.7
64
8.5
213
|
Verified
9.2
61
8.5
214
|
Verified
8.9
62
8.4
200
|
Verified
9.0
64
7.9
120
|
Verified
Agentic AI - Marketing Analytics
8.7
15
6.8
14
9.6
15
7.7
15
8.2
15
7.4
15
Database
8.8
175
Not enough data
8.9
173
Not enough data
8.7
167
Not enough data
Integrations
8.4
136
Not enough data
8.5
133
Not enough data
Platform
8.9
151
Not enough data
8.9
165
Not enough data
8.5
133
Not enough data
Processing
9.2
168
Not enough data
9.1
161
Not enough data
Data Transformation
8.8
283
Not enough data
9.3
293
Not enough data
Connectivity
8.1
251
Not enough data
8.2
249
Not enough data
8.7
278
Not enough data
8.7
269
Not enough data
Operations
8.5
279
Not enough data
8.7
277
Not enough data
8.3
255
Not enough data
8.4
262
Not enough data
8.5
254
Not enough data
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Cloud BigQuery and Looker are categorized as Marketing Analytics
Unique Categories
Google Cloud BigQuery is categorized as Columnar Databases, Big Data Integration Platforms, ETL Tools, Big Data Processing and Distribution, Big Data Analytics, Predictive Analytics, Data Warehouse, and Data Clean Room
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Google Cloud BigQuery
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.1%
Computer Software
13.5%
Retail
7.0%
Financial Services
6.5%
Marketing and Advertising
5.2%
Other
51.7%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
Is Big Query free?
3 Comments
BG
noRead more
Is BigQuery part of Google Cloud Platform?
2 Comments
AY
Yes, Bigquery is a GCP product and a serveless data wharehouse.Read more
How BQ legacy SQl is different form the standard SQL?
1 Comment
OD
Legacy SQL is a non-standard SQL only used by BigQuery. Standard SQL is compliant with the SQL 2011.
Google recommends using Standard SQL and looking at the...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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