# Google Cloud BigQuery vs Hive Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Cloud BigQuery excels in **scalability** , allowing users to manage vast amounts of data without compromising query performance. One user highlighted its ability to handle "millions or tens of millions of data" seamlessly, making it a robust choice for large enterprises.
- **Users say** Hive offers a **customizable interface** that enhances productivity, with features like filtering, sorting, and generating reports. Reviewers appreciate how these capabilities help them optimize their workflow and keep track of projects effectively.
- **According to verified reviews** , Google Cloud BigQuery's integration capabilities are a standout feature, as it connects effortlessly with various services, both on-premises and cloud-based. This flexibility is a significant advantage for teams looking to streamline their data processes.
- **Reviewers mention** that Hive's user interface is **attractive and straightforward** , making it easy to track, assign, and monitor projects. This user-friendly design is particularly beneficial for teams managing multiple tasks and projects simultaneously.
- **G2 reviewers highlight** that while Hive has a solid performance in data governance and security, Google Cloud BigQuery outshines it with higher ratings in **data quality** and **support**. Users appreciate BigQuery's responsive support and its ability to maintain high data integrity.
- **Users report** that Hive faces challenges in **implementation** compared to Google Cloud BigQuery, which is noted for its quick setup and intuitive onboarding process. This ease of implementation is crucial for teams looking to get up and running without extensive delays.



| | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,226 | 60 | 
| **Largest Market Segment** | Enterprise (38.4% of reviews) | Enterprise (54.4% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Google Cloud BigQuery

Pros:
- Ease of Use (127 reviews)
- Speed (124 reviews)

Cons:
- Expensive (111 reviews)
- Query Issues (64 reviews)

### Hive

**Not enough data**

---
## Ratings Comparison
| Rating | Google Cloud BigQuery | Hive | 
|---|---|---|
  | **Meets Requirements** | 8.8 (623 reviews) | 8.2 (52 reviews) | 
  | **Ease of Use** | 8.7 (641 reviews) | 8.4 (52 reviews) | 
  | **Ease of Setup** | 8.7 (413 reviews) | 7.8 (20 reviews) | 
  | **Ease of Admin** | 8.5 (225 reviews) | 7.5 (19 reviews) | 
  | **Quality of Support** | 8.3 (565 reviews) | 7.7 (46 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (219 reviews) | 8.2 (16 reviews) | 
  | **Product Direction (% positive)** | 9.3 (609 reviews) | 7.6 (48 reviews) | 

---
## Pricing

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

### Hive

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 129 |
| **Hive** | N/A | N/A |

#### Management

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Reporting** | 8.5 (112 reviews) | Not enough data | 
| **Auditing** | 8.3 (110 reviews) | Not enough data | 

#### Functionality

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Extraction** | 8.9 (111 reviews) | Not enough data | 
| **Transformation** | 9.0 (114 reviews) | Not enough data | 
| **Loading** | 8.9 (115 reviews) | Not enough data | 
| **Automation** | 8.8 (115 reviews) | Not enough data | 
| **Scalability** | 9.3 (113 reviews) | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 272 |
| **Hive** | 8.3/10 | 12 |

#### Data Management

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Data Integration** | 8.9 (217 reviews) ✓ Verified | 9.2 (10 reviews) ✓ Verified | 
| **Data Compression** | 8.2 (198 reviews) ✓ Verified | 8.0 (11 reviews) ✓ Verified | 
| **Data Quality** | 8.8 (206 reviews) ✓ Verified | 8.2 (11 reviews) ✓ Verified | 
| **Built-In Data Analytics** | 8.5 (209 reviews) ✓ Verified | 8.3 (11 reviews) ✓ Verified | 
| **In-Database Machine Learning** | 8.2 (192 reviews) ✓ Verified | 7.1 (8 reviews) ✓ Verified | 
| **Data Lake Analytics** | 8.6 (189 reviews) ✓ Verified | 8.1 (9 reviews) ✓ Verified | 

#### Integration

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **AI/ ML Integration** | 8.4 (193 reviews) ✓ Verified | Feature Not Available | 
| **BI Tool Integration** | 8.5 (206 reviews) ✓ Verified | 7.8 (9 reviews) ✓ Verified | 
| **Data lake Integration** | 8.5 (189 reviews) ✓ Verified | Feature Not Available | 

#### Deployment

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **On-Premise** | 7.7 (175 reviews) ✓ Verified | 8.0 (11 reviews) ✓ Verified | 
| **Cloud** | 9.1 (217 reviews) ✓ Verified | 9.2 (6 reviews) ✓ Verified | 

#### Performance 

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Scalability** | 9.1 (228 reviews) ✓ Verified | 7.9 (11 reviews) ✓ Verified | 

#### Security

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Data Governance** | 8.8 (197 reviews) ✓ Verified | 9.0 (10 reviews) ✓ Verified | 
| **Data Security** | 9.1 (204 reviews) ✓ Verified | 8.8 (11 reviews) ✓ Verified | 

#### Generative AI

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **AI Text Generation** | 7.5 (115 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (112 reviews) | Not enough data | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 77 |
| **Hive** | N/A | N/A |

#### Storage

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Data Model** | 9.0 (65 reviews) | Not enough data | 
| **Data Types** | 8.7 (65 reviews) | Not enough data | 

#### Availability

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Auto Sharding** | 8.3 (57 reviews) | Not enough data | 
| **Auto Recovery** | 8.5 (61 reviews) | Not enough data | 
| **Data Replication** | 8.5 (63 reviews) | Not enough data | 

#### Performance

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Integrated Cache** | 8.5 (60 reviews) | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Role-Based Authorization** | 8.7 (66 reviews) | Not enough data | 
| **Authentication** | 8.7 (64 reviews) | Not enough data | 
| **Audit Logs** | 8.4 (65 reviews) | Not enough data | 
| **Encryption** | 8.6 (60 reviews) | Not enough data | 

#### Support

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Multi-Model** | 8.6 (61 reviews) | Not enough data | 
| **Operating Systems** | 8.8 (61 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 25 |
| **Hive** | N/A | N/A |

#### Centralized computation

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Centralized Computation** | 8.7 (19 reviews) | Not enough data | 

#### Localized computation

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Localized computation** | 8.1 (20 reviews) | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 81 |
| **Hive** | N/A | N/A |

#### Statistical Tool

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Scripting** | 8.6 (74 reviews) | Not enough data | 
| **Data Mining** | 8.9 (74 reviews) | Not enough data | 
| **Algorithms** | 8.8 (76 reviews) | Not enough data | 

#### Data Analysis

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Analysis** | 9.2 (75 reviews) | Not enough data | 
| **Data Interaction** | 9.0 (75 reviews) | Not enough data | 

#### Decision Making

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Modeling** | 8.8 (76 reviews) | Not enough data | 
| **Data Visualizations** | 8.7 (73 reviews) | Not enough data | 
| **Report Generation** | 8.7 (76 reviews) | Not enough data | 
| **Data Unification** | 8.7 (73 reviews) | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **AI Text Generation** | 7.5 (46 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (46 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 71 |
| **Hive** | N/A | N/A |

#### Marketing Operations

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **ROI Tracking** | 8.8 (62 reviews) | Not enough data | 
| **Data Collection** | 9.2 (61 reviews) | Not enough data | 
| **Customer Insights** | 8.9 (61 reviews) | Not enough data | 
| **Multi-User Access** | 9.3 (62 reviews) | Not enough data | 
| **Spend Management** | 8.8 (60 reviews) | Not enough data | 
| **White Label** | 8.4 (59 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Campaign Insights** | 9.0 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.4 (64 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.6 (61 reviews) | Not enough data | 
| **Multichannel Tracking** | 9.2 (58 reviews) | Not enough data | 
| **Brand Optimization** | 8.8 (59 reviews) | Not enough data | 
| **Predictive Analytics** | 9.0 (61 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 9.5 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (12 reviews) | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 207 |
| **Hive** | N/A | N/A |

#### Database

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Real-Time Data Collection** | 8.7 (164 reviews) | Not enough data | 
| **Data Distribution** | 8.9 (162 reviews) | Not enough data | 
| **Data Lake** | 8.7 (157 reviews) | Not enough data | 

#### Integrations

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Hadoop Integration** | 8.2 (125 reviews) | Not enough data | 
| **Spark Integration** | 8.4 (122 reviews) | Not enough data | 

#### Platform

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Machine Scaling** | 8.8 (139 reviews) | Not enough data | 
| **Data Preparation** | 8.8 (154 reviews) | Not enough data | 
| **Spark Integration** | 8.4 (122 reviews) | Not enough data | 

#### Processing

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Cloud Processing** | 9.2 (157 reviews) | Not enough data | 
| **Workload Processing** | 9.0 (150 reviews) | Not enough data | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.5/10 | 322 |
| **Hive** | N/A | N/A |

#### Data Transformation

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Real-Time Analytics** | 8.8 (278 reviews) | Not enough data | 
| **Data Querying** | 9.3 (287 reviews) | Not enough data | 

#### Connectivity

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Hadoop Integration** | 8.0 (244 reviews) | Not enough data | 
| **Spark Integration** | 8.1 (243 reviews) | Not enough data | 
| **Multi-Source Analysis** | 8.7 (272 reviews) | Not enough data | 
| **Data Lake** | 8.7 (263 reviews) | Not enough data | 

#### Operations

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Data Visualization** | 8.4 (272 reviews) | Not enough data | 
| **Data Workflow** | 8.6 (270 reviews) | Not enough data | 
| **Governed Discovery** | 8.3 (248 reviews) | Not enough data | 
| **Embedded Analytics** | 8.4 (255 reviews) | Not enough data | 
| **Notebooks** | 8.5 (247 reviews) | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Hive** | N/A | N/A |

#### Building Reports

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse)

**Unique to Google Cloud BigQuery (8):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)



---
## Reviewer Demographics

### By Company Size

| Segment | Google Cloud BigQuery | Hive | 
|---|---|---|
| **Small-Business** | 27.5% | 10.5% | 
| **Mid-Market** | 34.1% | 35.1% | 
| **Enterprise** | 38.4% | 54.4% | 

### By Industry

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.1%
- **Computer Software:** 13.7%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Other:** 39.1%

#### Hive

- **Computer Software:** 19.3%
- **Internet:** 19.3%
- **Information Technology and Services:** 14.0%
- **Higher Education:** 7.0%
- **Retail:** 3.5%
- **Food & Beverages:** 3.5%
- **Accounting:** 1.8%
- **Apparel & Fashion:** 1.8%
- **Banking:** 1.8%
- **Computer & Network Security:** 1.8%
- **Other:** 26.3%

---
## Alternatives

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (755 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1181 reviews)
- [Cloudera Platform](https://www.g2.com/products/cloudera-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (819 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews)

### Alternatives to Hive

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (755 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [Oracle Exadata Cloud Service](https://www.g2.com/products/oracle-exadata-cloud-service/reviews) — 4.4/5 stars (44 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1181 reviews)
- [Dremio](https://www.g2.com/products/dremio/reviews) — 4.6/5 stars (70 reviews)
- [VMware Greenplum](https://www.g2.com/products/vmware-greenplum/reviews) — 4.3/5 stars (61 reviews)
- [Rubrik](https://www.g2.com/products/rubrik/reviews) — 4.5/5 stars (273 reviews)

---
## Top Discussions

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

### Hive

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-cloud-bigquery-vs-hive)